jAMAItY 2, 1919. 



The Florists^ Review 



31 



Cattleya Trianae 



Quality above the average, really wonder- 

 fully choice stock, running mostly 

 in the darker shades. 



$7.50 per doz. $50.00 per 100 



Everything In Cut Flower*, Plants, Greens, Ribbons 

 and Supplies. 



S. S. PENNOCK COMPANY 



1608-SO Ludlow Street, PHILADELPHIA. PA. 



New York 



117 West 28tb Street 



Baltimore 



Franklin and St. Paul Sts. 



WnshlnKtoii 



1216 H Street, N.W. 



Mention The Beriew when you write. 



THE HOUSE OF MERIT 

 FLORISTS' SUPPLIES 



JOS. a. NEIDINBER GO. 



1309-11 N. Second Street 



PHILADELPHIA, PA. 



Mention The BeTlew when yon write. 



Everything in Greens 



STEIN'S FLORAL SUPPLY HOUSE 

 2223 N. Front St., Philadelphia, Pa. 



Mention The ReTlew when yon write. 



order sheet concerning cards accompany- 

 ing the order. This line requires a 

 "Yes" or "No." It saves much trou- 

 ble. Mr. Tabor thinks it would be good 

 business to accept no order that calls 

 for a card to be sent later. It takes 

 too much time to find the proper pack- 

 age and put the card in it afterwards. 

 The London Flower Shop was compelled 

 to cease accepting orders for Christmas 

 delivery at noon, December 24. The re- 

 sult was that many persons took their 

 purchases with them in their cars and 

 delivered them. The London did a 

 brisk business in its side line, vases. 

 Bowls, usually filled with a plant or 

 plants, sometimes with growing bulbs of 

 Paper White narcissi, were especially 

 popular. 



Flora-croft. 



The Floracroft greenhouses are the 

 pride of Moorestown, N. J., horticul- 

 turally speaking. They were built by 

 "Walter P. Stokes as an aid to his large 

 Philadelphia seed house. Gradually 

 they have been increased until the place 

 in the rear of the pretty residence of 

 Mr. Stokes became an important busi- 

 ness, so important, in fact, that, as Mr. 

 Stokes once humorously expressed it, 

 "The tail bids fair to wag the dog." 

 Floracroft has become noted for its 

 products, both in cut flowers and in 

 plants, in Philadelphia's wholesale mar- 

 ket, as well as in Moorestown, in the 

 Jersey farms and in the seed world. 



The moving spirits at Floracroft to- 

 day are Mrs. Walter P. Stokes, pro- 

 prietress; Edward Ross, manager, and 

 Thomas Potts, sales manager. Mr. 

 Potts is still there, despite the fact that 



alaminmiiiaiiiiiHiiiiiaiiiiiNiniiaiiiMii 



NQiniUIIUIKll 



nan 



lammmHi 



EDWARD REID 



HaUMMMOB 



A FULL LINE OF 



I SEASONABLE CUT FLOWERS 



I Our regular customers' needs come first. 



I Remember: When they're Reid's, they're right. 



I 1619-21 Ranstead St., PHILADELPHIA, PA. 



ibHiiiiiuuoimimuoiiiiiiHiiouiiiiuuoiiuiidiioiraiiHiioiiiinnMoiiniiiROitiiiiiiMamHiiiNiniiiniminaiH 



Mention The BeTlew when yon write. 



ROSES of Exceptional Quality 



CARNATIONS, ORCHIDS, ALWAYS ON HAND 



CONSIGNMENTS OF GOOD FLOWERS SOUCITED. WEEKLY RETURNS. 



PHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 



1615 Ranstead Street, Philadelphia, Pa. 



Mention The BeTl.w wbm yen write. 



CARNATIONS - DALLAS - MrCNONEHE - SWEET PEAS 



WM. J. BAKER. 



WHOLBSALK FLORIST 

 12 South Moi* Str««t 



Philadelphia, Pa. 



H. H. Battles was wont to tease Walter 

 P. Stokes by telling him that Tom was 

 so attractive somebody would surely 

 steal him away. 



It was the day after Christmas. Alas, 

 Mrs. Stokes was in Philadelphia and 

 Mr. Potts was detained by important 

 business at the bank. Fortunately Mr. 

 Boss was there and most cordial in his 

 greeting. It is not always safe to call 

 just after a big holiday; things are apt 

 to be upset. But Floracroft was all 

 right, showing no let-up in the energy 

 that has brought the name to the fore. 

 The Easter lily is the main crop now, 

 mainly cold storage giganteum, with 

 some other sorts on trial. The gigante- 

 ums were worthy their name. They 

 were large and of fine quality. They 

 are grown in benches and in pots. A 

 third method, that of growing them in 

 flats, is being tried. While only an ex- 

 periment so far, Mr. Boss thinks well 

 of it. The flats are more easily han- 



dled than pots and the space is recov- 

 ered more quickly than when the bulbs 

 are planted out on the tables. Stevia 

 serrata, grown in a sash house, is ex- 

 tremely well done. Freesia Purity from 

 California, staked by chicken wire net- 

 ting, a great labor saver, is a beautiful 

 sight, just coming into bloom. Another 

 table of freesia grown from imported 

 bulbs has been successfully carried over 

 the second year in the same bench un- 

 moved. After it flowered last winter, 

 Easter plants were set on top of the 

 freesias, and later tomatoes. The f reesias 

 started to grow again before the bench 

 could be cleared in the summer, so they 

 were fed. The chicken wire support 

 was gradually raised and now they are 

 in bloom. Chrysanthemums are over; 

 so are poinsettias. Bulbs are the next 

 crop. They are in flats outside, ready 

 for moving into the houses. Golden 

 Spur and the Emperor are the important 

 varieties. Tulips have been reduced. 



