The Florists^ Review 



Januabt 2, 1919. 



DETROIT, MICH. 



FETTERS, FLOWERS 



17 Adams Ave. E. 



Member P. T. D. 



DETROIT, MICH. 



SCRIBNER FLORAL CO. 



Member F. T. D. 604 East Fort St. 



Member Florists' Telegraph Delivery Ass'n. 



DETROIT and VICINITY 



LBcmbnoralCo.. ^^^^^^'^eion. is3B,te,St 



ARTHUR F. CRABB 



GRAND RAPIDS, MICH. 

 Prompt Service to any Point in Michigan 



BALTIMOBE. 



Christmas Sales Break Record. 



The history of another Chistmas in 

 the florists' business has been written, 

 but this year it was not a case of "his- 

 tory repeating itself, ' ' because business 

 broke all past records. December 24, 

 the principal day, dawned with a cold, 

 drizzling rain, which increased as the 

 day advanced until it became a regular 

 downpour. At noon the writer paid a 

 visit to all of the principal retail stores, 

 and the experiemie was much the same 

 as getting on the street cars during the 

 rush home. In all of my experiences I 

 have never seen the public so eager and 

 determined to buy flowers — it seemed as 

 though what they wanted was flowers 

 and nothing else would do. Of course, 

 it may have been the general shortage 

 of stock which made the rush so ap- 

 parent, yet I was assured that even if 

 the stores had had more stock it would 

 have been impossible to handle any 

 more business. All blooming plants 

 were cleaned up early in the day. Then 

 it became a "matter of taking or re- 

 fusing orders for cut flowers for Christ- 

 mas delivery. Many of the stores had 

 so many such orders on their books that 

 the stock available and the labor at 

 hand simply made the taking of more 

 orders impossible. 



The flowers mainly depended on were 

 roses and carnations. These two staples 

 were not far short of normal supply. 

 Sweet peas and violets were not so 

 plentiful, while all miscellaneous stock. 



FOREIGN SECTION 



MMCHESTER, ENGLAND 



DlNGLEYS,Ltd.. Florists 

 LHERPOOL, ENGLAND 



DINGLEYS,Ltd.. Florists 



SHEFFIELD. ENGLAND 



WM. ARTINDALE & SON 

 mum fmsMiH wmsciiTMi 



John Breitmeyer's Sons 



Cor. Broadway and Gratiot Ave. 



DETROIT, MICH. 



Member Florists' Telesraph Delivery Ass'n. 



LANSING, MICH. 



HARRY E. SAIER. 109-111 E. Ottawa St. 



BRANCH STORE AT MASON, MICH. 



Comparative Price*: Rusaelli, )3.M, others $2.00; Car- 

 nations, $1.60; Sweet Peas, 60c doz.; Stevia, 76c doz.; 

 Violets, $2.00 per 100; Moms, $6.00 up: Pompons, $2.00; 

 Pot Plants, $1.00 np; Primulas, Moms. Cyclamen, etc. 



Orders for nearby points will be filled or forwarded with* 

 out charge to responsible florists. 



You wul not have to worry if we have your orders. '« 



LANSING, MICH. 



J. A. BISSINGER. jifg.'S 



DETROIT, MICH. 



BEARD FLORAL CO., 



1617 

 Grand River At«. 



MIDLAND, MICH. 



PERCIVAL F. PENFOLD 



BAHLE CREEK. MiCHIOAN 



S. W. COGGAN, riorist 25 Cast Main Street 



Member of Florists* Telegraph Delivery 



IONIA, MICH. 



Brra L Sailk, Flitiit 



Member Florists' 

 Telegraph Delivery 



Flowers for Ionia and 

 Montcalm counties 



such as Paper Whites, Bomans, mignon- 

 ette, etc., was decidedly scarce. Yet 

 everywhere I inquired I was assured 

 they had as much stock on hand as it 

 was possible to handle. To my question 

 as to what was the cause of the rush to 

 buy flowers, the only answer I could get 

 was that it was due to the increased 

 demands. Never in the history of the 

 trade in Baltimore has there been such 

 a demand for flowers, and one of the fea- 

 tures of this demand was the fact that 

 the public was not so particular as 

 usual, but was willing to take what it 

 could get. I mean by this that where a 

 customer had decided to purchase a 

 blooming plant and it could not be had, 

 he would compromise on a fern, a palm, 

 or some other foliage plant. The same 

 was true of cut flowers. If violets 

 could not be had, roses or carnations 

 had to do. Made-up baskets of foliage 

 plants, such blooming ones in them as 

 cyclamens and poinsettias, sold well and 

 everyone had a good supply. 



I have written this far without allud- 

 ing to prices. But why talk of prices in 

 an article of this kind, as long before 

 this reaches the readers of The Review 

 they will know what they received 

 and had to pay for stock? With roses 

 ranging from 15 to 40 cents, and as high 

 as 60 cents for select; Beauties from $15 

 to $18 per dozen; carnations $12 to $15 

 per hundred; poinsettias $4 to $6 per 

 dozen, wholesale, and the commission 

 men not able to fill all orders, it would 

 seem as if flowers are a luxury, but they 

 are a luxury the public will not do with- 

 out. 



CHIGAOO 



DETROIT 



Central Floral Co. 



"rLOWKBSTHAT LAST LONQER** 



SS47 BtMdwtr, Detnit, Niclu 

 132 Nirtk SUte Stnet, Ckicitt, E 



OENTBALI.T LOOATBO 



OPEN EVENINGS AND SUNDAYS 

 Members F. T. D. 



VAN AKEN BROS. 



LEADING FLORISTS 



COLDWATER. MICH. 



ELKHART. IND. 



COVER MICHIOAN and INDIANA POINTS 

 Orders promptly and carefully taken care of 



STURGIS, 

 Nkk. 



Member 7. T.D. 



Csldwater, 



So. Ulch. p<4nta 



FLINT, MCH. 



EVANS 



THE FLORIST 

 Bo«M o< Pwaoaal S«r«lc« 



KALAMAZOO, MICHIGAN 



G. VAN BOCHOVB « BRO. 



F. T. D. Ordere Satisfactorily Pilled. 



GRAND RAPIDS. MICH. 



GRAND RAPIDS FLORAL CO. 

 WENCEL L. CUKERSKI will fill your orders for 

 Designs and Out Flowers In Michlgran. 



1kMMi*tMtit /klU ORDERS WILL BE CARE 

 {▼llv^lllU^*!^ iniT.T.v OARED jrOR BT 



HENRY SMITH 



Wholesale and Retail Florist of Grand Ranids 



J. B. QOETZ 80N8 



SAGINAW, MICH. 



or any City in MIchlsan. 



Saginaw, Michigan 



OBOHMAN THB VIMUIBT 



OWOSSO, MICH. 



OWOSSO FLORAL CO. 



Hermann Thiemann. Prop. Member F. T. D. 



GE0I8E RYE, Sone Florist 

 n»riin FT. SIIITII, MK. r. 1. 1. 



Among the Betailers. 



At the Samuel Feast & Sons store, 

 with the rain falling in torrents, it was 

 impossible to get in. This was the only 

 store that had any blooming plants left 

 at noon December 24, and these were 

 being sold as fast as the salespeople 

 could tag and send them to the shipping 

 department. It was impossible to in- 

 terview any of the firm, but I did man- 

 age to get Mrs. Fannie Hill's ear for a 

 minute. She said, "I am too busy to 

 talk, but in all of my eipcriente I have 

 never seen anything to equal it." 



Over at John Cook's store the only 

 flowers left were five daisies, and they 



