72 



The Florists^ Review 



January 2, 1919. 



store a Christmas atmosphere. It may 

 be mentioned that this establishment 

 has the largest frontage of any florists' 

 shop in San Francisco and full advan- 

 tage is taken of the wide expanse of 

 plate glass for effective display work. 



Steve D. Fazio, a partner in the Cali- 

 fornia Floral Co., California, near Hyde 

 street, is back on duty after spending 

 several months in a training camp. He 

 has his discharge from the army and was 

 pleased to help out with the holiday 

 rush in business. 



Mr. Francis, of the Francis Floral 

 Co., has no complaints to make about 

 holiday business, except that he was 

 unable to supply the demand for his 

 new line of pottery specially treated to 

 harmonize with the principal Christmas 

 flowers and plants, thus doing away 

 with the necessity for using crepe pa- 

 per and mats. Next year, by preparing 

 further ahead, he hopes to be able to 

 meet requirements more fully. 



Mrs. E. E. Darbee succeeded in filling 

 practically all her holiday orders for 

 violets, which was a great satisfaction 

 to her, as it was extremely hard to do 

 and was only made possible at the last 

 minute by the arrival of a supply of the 

 flowers from another grower. She holds 

 the unusually cold weather largely re- 

 sponsible for the backwardness of the 

 violets this winter, and the scarcity is 

 accentuated by lack of help to pick 

 them, owing to many of the gardeners 

 and their families being down with in- 

 fluenza. 



Frank Smith, a florist of Modesto, 

 Cal., was a recent visitor. 



Miss Eecardie Lee Murray made pre- 

 parations for an unusually heavy holi- 

 day trade and she did not miss the 

 mark. Her stands at the Whitcomb and 

 Clift hotels were rushed and so was her 

 store in Geary street near Larkin, 



M. M. 



BUFFALO, N. Y. 



The Market. 



Christmas is over. The volume of busi- 

 ness done was great in all the stores. 

 However, it was not nearly what it 

 would have reached if the weather had 

 been favorable. December 24 it rained 

 all day and December 25 it rained up 

 to 3 p. m. The early shopping helpod a 

 great deal. A large part of the orders 

 received were in before December 24. 

 Plants had been selected and cut flowers 

 booked. There is no doubt that most 

 shops would have been unable to sup- 

 ply the great demand had the weather 

 favored us, but as it was everything 

 went along smoothly and stock in most 

 cases sufficed. The only thing left was 

 white carnations. Of course the supply 

 of plants was adequate, with the excep- 

 tion of cherries, poinsettias and be- 

 gonias, and there was no fear of run- 

 ning short no matter what the demand 

 would have been. Stock that really sold 

 well was in plants priced below $5, 

 These were within reach of the working 

 classes and sold more easily than cut 

 flowers. 



Some of the shipments of cut flowers 

 showed the effects of the practice of 

 some growers of holding stock back for 

 the holiday. Some of the roses from 

 nearby points, as soon as exposed to air 

 and light, opened up with a sickly blue 

 color instead of a vigorous pink or red. 

 Also a few shipments of carnations 

 showed plainly that they had been in 

 some dark cellar. The cut flower mar- 



CALIFORNIA VIOLETS 



Good Stock in Quantity 



ENOMOTO & CO., Inc. 



Wholesale Growers and Shippers 

 35 Saint Anne St. SAN FRANCISCO, CAL. 



Mention The Rerlew when you write. 



ROOTED CARNATION CUTTINGS 



strong and well rooted. Will give aatlafactlon. We expect a great demand. 

 Let ua know about your requirements. 



100 



1000 

 $17 50 

 17.60 

 17.50 

 17.60 



Fair Maid, white $2.00 



Fair Maid, pink 2.00 



Dr. Cboate. red 2.00 



Roosevelt, crimson 2.00 



The above varieties are suitable for outdoor planting. 



Mrs. Akehurst, a beautiful rose-pink, has proven to 



be an excellent hothouse variety, large flowers on 



long, BtlS stems, none split. Price, per 100, $6.00. 



100 1000 



Enchantress, light pink $2.60 $22.60 



Enchantress, white 2.60 22.60 



Enchantress, rose-pink 2.60 22.60 



Victory, scarlet 2.50 22.60 



Herald, red 2.60 22.60 



Philadelphia, rose-pink 2.60 22.60 



Mrs. O. W. Ward, rose-pink 2.60 22.60 



Matchless white 2.60 22.50 



POLDER BROS., Wholesale Florists, MONTEBdLO, CAL 



F. O. Address, R. F. D. "So. 6, Los Anseles, Cal. 



Mention The ReTiew when you write. 



My Winter Orchid-flowering 

 Sweet Peas 



are now grown by over 8000 commercial florists. 

 They have no eaual. Send for list. 



Ant. C. Zvolanek, Lompoc, Cal. 

 SANTA CRUZ, CAL. 



Los ROBLES 



Freesias — Callas 



Mention The Berlew when yoo write. 



FREESIA PURITY 



AND OTHER BULBS 



Write for prices 



C. Eiden Liller, Bnib Gnwer, Santa Cru, Calif 



ket has been high for some time and 

 tills practice was hardly expected. 



In visiting the growers one often hears 

 from some of them that his stock is not 

 'avored at the wholesale house or that he 

 does not get the prices some others do. 

 Is it any wonder that the retailer passes 

 by the goods of a shipper whose stock 

 cannot be depended on for keeping qual- 

 ities? How often one hears at the 

 wholesale houses the question: "Whose 

 stock is thatf" F. P. A. 



PROVIDENCE. 



Tbe Market. 



Christmas, 1918, will be written into 

 the history of the florists' business of 

 Providence as one of the biggest holiday 

 seasons ever experienced. Potted plants 

 and cut flowers of all kinds were scarce; 

 greens of all kinds were limited and 

 prices were correspondingly high, but 

 this made no difference. People wanted 

 flowers and plants and had the money 

 to pay for them and as long as the sup- 

 ply lasted they bought regardless. And 



cineraria, Dreer's Exhibition, 2-lnch, 2c. 



StockH, Beaute of Nice, Mont Blanc, Queen Alex- 

 andra, 2-lncb, 2c. 



Pansy Plants, Steele's Priyate Stock and Qreen- 

 house special, $3.60 per 1000. 



Pelareoninms, Petunias, Verbenas, Gera- 

 ninms, lowest quotations per 1000 lots. 



FK£D G. KHLE, Wholesale Grower 

 gg4-836 Sanborn A ve., San Jose, Cal. 



2,500,000 freesia Purity for 1919 



We reserve this space in order to 

 become better acquainted 



Seabright Bulb Co. 



686 Soquel At*., SANTA CRUZ, CAL. 



QUALITY 



Wholesmie Qrowers of 

 Hiarh-ffrmde Bulbs 



RELIABIinV 



Erica Melanthera 



Beat Winter-llowcrlntf Heather 



Rooted cuttinss, $60.00 per 1000. Not less than 

 600 sold. 

 Out of 2-lnch pots, well rooted, SK.OO per 100. 

 Cash with order, please. 



PAanC NURSERIES. Colmi. Sm Matet Ct.. Cil. 



BULBS 



FLORISTS' SUPPLIES 



C. KOOYMAN CO., Inc. 



431iBu«h Street, SAN FRANCISCO, CAL . 



then the imitation stuff had its innings 

 and made the most of the opportunity. 

 More artificial goods were disposed of 

 than have been sold in several previous 

 seasons combined. 



Evidences of the shortage of Christ- 

 mas stock became apparent more than 

 a fortnight before the holiday and there 

 was a general scurrying around on the 

 part of the wise ones to fortify them- 

 selves against the onslaught that was 

 to come. But there was no reserve to 

 draw from and many of the florists 

 closed their books against orders sev- 

 eral days before the yuletide and only 

 the most tempting offers were potent to 

 secure coveted plants and blooms dur- 

 ing the final hours. 



