Januabt 16, 1919. 



The Florists' Review 



11 



View in the Newly Remodeled Smith Flower Shop at Hutchinson* Kan. 



St. Valentine's day one of our most im- 

 portant flower days? 



And it will not cost a cent, only a lit- 

 tle effort. 



ST. VAUBNTINE'S STICKERS. 



The Chicago Florists' Club offers for 

 sale a limited quantity of heart-shaped 

 stamps for advertising St. Valentine's 

 day, the same as issued a year ago. 

 Following are the special prices: 



500 stamps $2.00 



1,000 stamps 3.00 



First come, first served. Send all or- 

 ders and remittances to F. Lauten- 

 schlager, 444 West Erie street, Chicago. 

 Make all checks payable to Otto H. Am- 

 ling, treasurer, Chicago Florists' Club. 



EASY OBDEBS. 



A great many florists, including some 

 of the best, do absolutely nothing to 

 create business; beyond filling each or- 

 der to the best of their ability, they let 

 further business take care of itself. But 

 who ever received a parcel or a bill from 

 a department store without finding in it 

 some neatly printed little reminder of 

 the store's other services? 



How many parcels, not counting fu- 

 neral flowers, may be expected to go out 

 of your store in the next three weeks? 

 How many bills or statements go out 

 February 1? Get that many cards, and 

 a few extra, printed by your nearby 

 printer. Use the following text, revised 

 to suit: 



VALENTINES. 



Flowers have been well described as "mei- 

 sengers of sentiment." They convey In Just the 

 nicest way thoughts the average person finds It 

 difficult to put in words. 



By sending flowers grown-ups get the pleasure 

 children find in "valentines." 



[Your name and company] will deliver, Febru- 

 ary 14, a corsage bouquet, a box of flowers, or a 

 pretty plant to any address you leave with them 

 now — all at small cost. 



By the system of correspondent florists through- 



out the United States it is easy to reach the old 

 home or the friend who is traveling. AsIc about 

 it today. 



"SAY IT WITH FLOWERS." 



By beginning at once a nice lot of or- 

 ders can be accumulated to be filled 

 February 14. 



A KANSAS FIX)WEB SHOP. 



When the plan of remodeling Smith's 

 Flower Shop, at Hutchinson, Kan., first 

 was considered, it seemed to Harry L. 

 Smith, proprietor, much like a gamble 

 to take this step, in view of war con- 

 ditions, the labor shortage, fuel restric- 



These Sticker Stamps are Bright Red. 



tions and the thousand and one difiicul- 

 ties the trade was facing, with a prob- 

 lematic winter season not far off. But 

 Mr. Smith is an optimist and the work 

 was begun in the early fall and carried 

 forward to a consummation which justi- 

 fies the venture. The plans were ex- 

 ecuted under the personal supervision of 

 the store manager, Glenn M. Felt, for- 

 merly of the Stuppy Floral Co., St. 



Joseph, Mo. Mr. Felt learned the trade 

 on the Pacific coast and the treatment 

 of the interior of the store is suggestive 

 of the method of the Golden State, 

 with its lattice partition, willow furni- 

 ture and tapestry hangings in soft col- 

 ors. The display room is finished in 

 ivory and gray and furnished an ad- 

 mirable setting for the annual fall 

 flower show of this concern, which was 

 staged October 10, when the public 

 was welcomed to its n^w home. Since 

 that time everyone connected with the 

 establishment has been exceedingly busy 

 and several new assistants have been 

 added to the force. 



The practical was not lost sight of in 

 the process of converting the quarters 

 of this concern into a model flower 

 shop. Back of the lattice are the offices, 

 a dust-proof basket room, a workroom 

 equipped with work tables, storage for 

 surplus stock, ribbon cases, box racks, 

 and all the paraphernalia that go to 

 make up the florists' equipment. 



A GOOD OTJSTOMEB. 



The following is from a newspaper 

 published at Harrisburg, Pa.: 



"Florists declare that the $6 a dozen 

 increase in the price of American Beau- 

 ty roses is due to the fact that Charles 

 M. Schwab purchased 100 dozen of the 

 roses and cornered the market. Harris- 

 burg florists are demanding from $15 to 

 $25 a dozen for American Beauties. Mr. 

 Schwab, they say, bought 1,200 roses 

 and sent them to the families of Bethle- 

 hem Steel officials at Bethlehem, Steel- 

 ton and Sparrows Point, and also to 

 families of officials of the Emergency 

 Fleet Corporation." 



Fredonia, Kan. — Loyd C. Bunch says 

 that, in spite of the war, 1918 was his 

 best year so far, but he expects 1919 to 

 be still better. 



