20 



The Florists^ Review 



Jandaby 16, 1919. 



n 



Established, 1897. by Q. L. GRANT. 



Pabllshed every Thursday by 

 Thb Florists' Publishing Co., 



620-S60 Oaxtoa Building. 



008 South Dearborn St., Ohlcaffo. 



Tele., Wabash 8196. 



Regrlstered cable address, 



Florvlew. Chicago. 



Entered as second class matter 

 Dec. 8. 1897. at the pcst-ofBce at Ohl. 

 cago. IIU, under the Act of March 

 8 1879. 



Subscription price, IIJKI a year. 

 To Oanada, $2.60; to Europe. $3.00. 



Advertising rates quoted upon 

 request. Only strictly trade ad* 

 Tertlslng accepted. 



n 



NOTICE. 



It is impossible to guarantee the in- 

 sertion, discontinuance or alteration of 

 any advertisement unless instructions 

 are received 



BY 4 P. M. TUESDAY. 



Besults bring advertising. 

 The Beview brings results. 



The indomitable Belgians already are 

 figuring on a date for resuming the 

 famous series of quinquennial flower 

 shows at Ghent. 



Send to Secretary Young for an electro 

 of the S. A. F. St. Valentine 's day ad and 

 print it in your local paper — for your own 

 gain and for the good of the cause. 



The state flower of Bhode Island is the 

 violet and the Botary Club of Providence 

 talks of having violets planted on the 

 grave of each Bhodeislander who sleeps 

 in Flanders fields. It is a pretty idea. 



Night telegrams have been reduced in 

 cost to the point where florists can use 

 them freely in ordering. If sent to The 

 Beview with regard to advertisements, 

 Monday night is the last chance — part of 

 the paper is printed Tuesday night. 



Florists who plant soft-wooded stock 

 ill the busy spring miss a fine chance if 

 they do not plant hard-wooded stock in 

 the quiet autumn. Take orders all sum- 

 mer and fill them in the fall. Get ready 

 for it now by putting out some sample 

 slirubs on your own place this spring. 



The Editor 's Desk has been decorated 

 by a vase of double-flowered Primula 

 malacoides, sent by David Fraser, of 

 Pittsburgh, who says he has been grow- 

 ing it for five years. He writes that it 

 not only comes true from seed, but is 

 just as free in flower as the type and 

 much earlier, seeds sown in July making 

 plants in flower for Christmas. The 

 specimens sent were excellent. 



There will be small chance to import 

 any quantity of Belgian plants before the 

 complete quarantine goes into effect, June 

 1. A letter from M. De Smet, who, in 

 addition to being an exporter formerly 

 with many American customers, is sec- 

 retary of the Chambre Syndicate dcs 

 Horticulteurs Beige, states that there is 

 extremely little salable stock in the 

 nurseries around Ghent, with a shortage 

 also of stock for growing on. 



The fuel market continues easy in the 

 bituminous zones. 



It will be some time before kentias 

 again become plentiful. 



The man who can be depended on for 

 good stock well packed never lacks for 

 customers who will pay a little extra price 

 on that account. 



Belgian horticulture will soon be re- 

 established, but without help from the 

 United States. Our "Cootie" board at 

 Washington is afraid there may be some- 

 thing about the plants they can not see! 



St. Valentine's day for the trade this 

 year will be what the retailers make it. 

 If they advertise it strongly the public 

 will "Say It with Flowers," but if no 

 local advertising is done candy or tissue 

 paper contraptions will be used instead. 



TIME TO STABT BUILDING? 



The building trades were practically 

 out of business during the war. The big 

 interests are making an effort to restart 

 them as a means of shifting factory ca- 

 pacity from a war to a peace footing. 



Structural steel has been reduced in 

 price. 



The price of pipe has been cut. 



Large manufacturers have lowered the 

 price of boilers. 



Machine-blown glass is cheaper. 



The market for lumber is unimpor- 

 tant, as greenhouse material concerns 

 have stocks of cypress bought long ago, 

 while prices were lower than the present 

 reduced prices. * 



The reductions in the prices of build- 

 ing material are not accompanied by cor- 

 responding reductions in the cost of 

 labor, but are for the purpose of encour- 

 aging the prompt resumption of con- 

 struction work and to keep labor em- 

 ployed. If building starts promptly, as 

 is expected, it is conceivable that prices 

 soon will advance again. 



"SAY IT WITH FLOWERS." 



Instances have been multiplied of 

 late, in the thick of the events of this 

 eventful era, of the utility of flowers 

 as the appropriate and indispensable 

 means of expression of sentiment. The 

 passing of Theodore Boosevelt furnished 

 a notable illustration of the mission of 

 flowers. Notwithstanding the request 

 of Mrs. Boosevelt, carried around the 

 globe by the Associated Press, that flow- 

 ers be omitted, flowers were showered 

 upon the family home at Sagamore Hill 

 beyond its capacity to contain. At the 

 church where the last rites were held 

 it is stated that "the chancel was cov- 

 ered with floral pieces, including a 

 wreath of pink and white carnations 

 ordered by cable by President Wilson." 

 One of the floral offerings was the gift 

 of the children of the Cove school, which 

 it had been Colonel Boosevelt 's habit 

 to visit annually Christmas day, the 

 first school the Boosevelt children at- 

 tended. The boys and girls of this 

 school contributed their dimes and pen- 

 nies to pay honor in this manner to 

 the departed hero, who had been their 

 kind friend. They, like the many oth- 

 ers represented in the floral pieces as- 

 sembled on this occasion, found flowers 

 essential to the expression of sentiment. 

 Flowers will continue to be used for 

 that oflSce, because there is no substitute 

 for them, because they so beautifully 

 and fittingly convey the message which 

 can be expressed so well by no other 

 medium. 



CAN YOU WRITE? 



Each week The Beview records events 

 in some thirty to forty trade centers, 

 from Boston to the Pacific coast. With 

 so large a staff of correspondents it is 

 inevitable that there should be changes, 

 vacancies — it is the wish of the editor 

 to have every important center heard 

 from frequently. At present there are, 

 among others, openings for correspond- 

 ents in: 



Washington, D. C. 



Albany, N. Y. 



Syracuse, N. Y. 



St. Paul, Minn. 



Minneapolis, Minn. 



Omaha, Neb. 



If you have the gift that makes writ- 

 ing easy, let The Beview hear from you. 

 Correspondents should not be wholesale 

 commission florists nor lady florists. 



MORE THAN ENOUGH. 



With all the protest against high 

 prices, in spite of the uncertainty inci- 

 dent to the reconstruction period, grow- 

 ers who know how to find a market for 

 their stock are clearing their crops and 

 making ready for the harvest that the 

 Easter trade is sure to bring to those 

 prepared for the spring demand. The 

 Beview is the medium chosen by grow- 

 ers of experience, for they have tested 

 it out and found that results brought by 

 its Classified ads are more than suffi- 

 cient to take care of their output. The 

 Beview reaches all the live wires in the 

 trade and keeps stock moving, as these 

 growers know: 



Please cancel my ad in the Classified col- 

 umns, as it has brought results. — Wolfe the Flo- 

 rist, Waco, Tex., January 5, 1919. 



The four Insertions In The Review's Olassifled 

 department sold me out many times over. — Carl 

 B. Lloyd, Plalstow, N. H., January 6, 1919. 



Please cancel our ads on coleus, salvias, ge- 

 raniums and heliotrope, as it Is impossible to 

 keep up with the business brought by these ads. 

 — Harglerode Bros., Shippensburg, Pa., January 

 4, 1919. 



When you hear a man complain of the 

 cost of advertising you can be pretty 

 sure he spends a good bit of money else- 

 where tlian in The Beview. 



CHICAGO. 



The Market. 



Shipping business is keeping up brisk- 

 ly, but city business has fallen off, as 

 is not unusual at this time of the year. 

 Many of the retailers report an unusu- 

 ally heavy demand for funeral work. 



There is a good quantity of stock com- 

 ing into the market. It is of good qual- 

 ity and for this time of the year brings 

 a most satisfactory price. The price of 

 roses continues to hold up, being the 

 same as last week. Although some grow- 

 ers are off crop, on the whole there is 

 enough stock to go around, with the ex- 

 ception of Double White Killarney and 

 Sunburst. The latter is not coming in as 

 plentifully as formerly; White Killar- 

 ney is in good supply, but there is an 

 extra heavy demand for it, due to a large 

 amount of funeral work. Beauties are 

 scarce, but in little demand. 



Carnations are abundant, there being 

 more than the trade can absorb without 

 affecting prices, which range from 2 to 6 

 cents, the latter price being asked for 

 extra fancy stock which brought 8 cents 

 last week. It is reported that carna- 

 tions in large quantities, probably in- 

 cluding splits, of which there are many, 

 sold at $10 per thousand to department 

 stores. There are plenty of orchids, 



