M 



The Rorists' Review 



Januabt 16, 1919. 



Th« florlBto wboa* card* avp«ar on the pactta oanrylns this hMiid* are pr»9«r«d to fill ordom 

 — '^^ from otbor florists for local doUvory oa tbo usual basis. 



MIDLAND, MICH. 



PERCIVAL F. PENFOLD 



BAniE CREEK. MICHIO/W 



S. W. COGGAN, Horist 25 East Maia Street 



Member of Florists' Telecrraph Delivery 



IONIA, MICH. T^^h^p-sfvi;, 



Byron L Smith, Florist 



Flowers for Ionia and 

 Montcalm counties 



ARTHUR F. CRABB 



GRAND RAPIDS. MICH. 

 Prompt Service to any Point in Michigan 



Saginaw^ Michigan 



OBOHMAN THE FLORIST 



Hember F. T. D. Asu'r. 



117 N. Franklin St. 



VAN AKEN BROS. 



LEADING FLORISTS 



COLDWATER, MICH. 



ELKHART, IND. 



COVER MIOHIOAN and INDIANA POINTS 

 Orders promptly and carefully taken care of 



STURGIS, 



Nich. 



Member F.T.D. 



Coldwater, 

 Au Mich* 



So. Mich, polntf 



LANSING, MICH. 



J. A. BISSINGER. ^^, 



OWOSSO, MICH. 



OWOSSO FLORAL CO. 



Hermann Thiemann. Prop. Member F. T. D. 



SECY YOUNG'S CORNER 



OFFICE: 1170 BROADWAY. NEW YORK 



NATIONAI. PUBLICITY CAMPAIGN. 



Work Commended. 



Our promotion bureau is daily in re- 

 ceipt of letters from subscribers to the 

 campaign fund commending highly the 

 work of the committees. 



William L. Rock, of the William L. 

 Rock Flower Co., Kansas City, Mo., a 

 letter from whom was recently published 

 in these notes, writes, enclosing a check 

 for $200 as his subscription for 1919: 

 "I wish to state no bill or obligation has 

 come into our establishment that it has 

 given me more pleasure to meet than this 

 one. I sincerely hope the florists 

 throughout the land will be able to see 

 the benefits that they will derive from 

 this campaign. The awakening will per- 

 haps be slow; the realization will be 

 sure to follow. Your committees are 

 perfectly right in requesting that re- 

 mittance of subscription be made 

 promptly, so that they themselves can 

 Bee exactly where they stand." 



A. Washburn & Sons, Bloomington, 

 m., write: "We enclose check for $25 

 to cover our pledge for 1919. We are 

 pleased with the way the work is car- 

 ried on and wish to express our apprecia- 

 tion to the men looking after it. Our 

 sales the last year showed an increase of 

 ten and one-half per cent over those of 



FOREIGN SECTION 



LIVERPOOL, ENfiLARD 



DINGLEYS,Ltd.. Florists 



SHEFFIELD, ENGLAND 

 WM. ARTINDALE & SON 



rUWtrS SEEOtMEM miUaiTHER 



MANCHESTER, ENGLAHD 



DINGLEYS.Ltd., Florists 



1917. Possibly some of it is due to the 

 national campaign." 



Contributors to the fund for 1919 

 should clearly understand that their con- 

 tributions are to be used toward the pub- 

 licity planned for this year. The 1918 

 campaign was conducted and financed 

 wholly through the fund provided last 

 year; consequently there is no deficit to 

 be made up from this year's fund. 



Philadelphia Campaign Bally. 



There was an enthusiastic rally of the 

 florists of Philadelphia and neighboring 

 cities as part of the program of the Flo- 

 rists' Club of Philadelphia for its meet- 

 ing January 7. Over 250 members of 

 the trade were in attendance and inter- 

 est ran high. Among the speakers on 

 "Publicity for Flowers" were Henry 

 Penn, Boston, chairman of the publicity 

 committee; Major P. F. O'Keefe, Bos- 

 ton; Wallace R. Pierson, Cromwell, 

 Conn.; William F. Gude, Washington, 

 D. C; Secretary John Young, New York; 

 Robert Craig, Philadelphia, and W. F. 

 Therkildson, Philadelphia. Charles H. 

 Grakelow presided at the request of the 

 club 's president, E. A. Harvey, and in a 

 most able manner introduced the speak- 

 ers. 



Henry Penn told of the wonderful re- 

 sults obtained from the 1918 campaign. 

 Particularly surprising they were under 

 the distressing business conditions ex- 

 perienced by all trades. With the work 

 kept going, much greater returns now 

 were to be expected. He emphasized the 

 importance of an extended use of the 

 slogan, "Say It with Flowers," and a 

 general linking up with the campaign 

 publicity through the use of the service 

 offered by the promotion bureau. He 

 advocated an extension of interest in the 

 campaign, so that instead of $50,000 the 

 fund annually should reach $150,000, and 

 bring a corresponding increase in benefit. 

 Evidence of wide benefit from the cam- 

 paign Mr. Penn fully demonstrated. 



Major O'Keefe outlined the campaign 

 at considerable length. Some of the 



CHICAOO 



DETROIT 



Central Floral Co. 



"fLOWBBSTHAT last lONaEB** 



S547 BMAray, Detnit. NidL 

 132 Nirth Sttte Stmt, Oio^o, OL 



CBNTBALLT LOCATED 



OPEN EVENINGS AND SUNDAYS 

 Uembera F. T. D. 



LANSING, MICH. 



HARRY B. SAIER. 109.111 E. Ottawa St. 



BRANCH STORE AT MASON. MICH. 

 Rosea . . $2.60 to $6.00 i Sweet Peas . . . $0.60 



RoBsells 6.00 Violets . . I $2.60 per 100 



Carnations . . - 2.00 Paper Whites . . . $1.00 

 Stevia 1.00 ' Pot Planto . . $1.00 up. 



Orders for nearby points will be filled or forwarded witn- 

 oat eharse to responsible florists. 



You wul not have to worry if we have your orders. 



DETROIT, MICH. 



FETTERS, FLOWERS 



17 Adams Ave. B. 



Member P. T. D. 



John Breitmeyer's Sons 



Cor. Broadway and Gratiot Ave. 



DETROIT, MICH. 



Member Florists' Telecraph Delivery Ass'n. 



DETROIT, MICH. 



SCRIBNER FLORAL CO. 



Member F.T.D. 604 East Fort St. 



Member Florists* Teleerraph Delivery Ass'n. 



DETROIT and VICINITY 



LBenb Floral Co., 



Albert Pochelon, 

 Prop. 



153 Bates St 



FLINT, mCH. 



DETROIT, MICH. 



BEARD FLORAL CO.. o„„a'ffvlrAv> 



EVANS 



THE FLORIST 

 Hotm. of Pettonal S«rvlc 



KALAMAZOO, MICHIGAN 



G. VAN BOCHOVE « BRO. 



F. T. D. Orders Satisfactorily Filled. 



GRAND RAPIDS. MICH. 



GRAND RAPIDS FLORAL CO. 

 WENCEL L. CUKEESKI will fill your orders for 

 Designs and Cot Flowers in Michigan. 



IMItf^HlflAiy ORDERS WILL BK CARE 

 l^ii\^lllv*«l^ FITLLY CARED FOR BY 



HENRY SMITH 



Wholesale and Retail Florist of Grand Rapids 

 J. B. QOETZ SONS 



SAGINAW. MICH. 



or any City in Michigan. 



points he made were as follows: Adver- 

 tising interests and brings additional 

 business. The cost of a single page in 



