JANUAEY 16, 1919. 



The Florists' Review 



61 



leffla ph UcIi v ciryHgepeHpfeHae 



The flortats whose cards an>ear on the paires carrying this head, are prepared to till orders 

 — — from other Qorlsts for local delivery on the usual basis. 



CHICAGO 



Send Your 

 Orders to.* 



William J. 



SMYTH 



Member Florists* Telegraph Delivery Association 3101 to 3109 Michigan Ave. 





Hutchinson, 

 Kansas 



Member Florists' 

 Telegraph Delivery. 



Leadiatf Florist 

 819 KANSAS AVE. 



TOPEKA, KANSAS 



MimlMr naristt' lal. Olivary 



MRS. LORD'S FLOWER ROOM 

 112 W. 8th Ave., TOPEKA, KAN. 



Member Florists' Telegraph Delivery. 



Hubbard's — Growers 



Prompt and 

 Efficient Service 



520 Kansas Ave. 



Deliveries Southeastwn Kansas and 

 Northeastern Oklahoma. .. 



WM. HASSELMANN, Independence, Kan. 



the Saturday Evening Post, $5,000, 

 looked like a lot of money, but business 

 men who were anything but crazy were 

 keeping on using such space year in and 

 year out. To send a postcard to each 

 person reached by a page in that publica- 

 tion would cost $23,000, and then not tell 

 the story so well. There was spent last 

 year on magazines of nation-wide cir- 

 culation $35,000 of the florists' publicity 

 fund. It was necessary to interest people 

 in flowers and make them like them. 

 Advertising in the face of the unfavor- 

 able conditions of last year was bold, 

 but turned out to be wonderfully success- 

 ful; even had it kept business only up 

 to normal, it would have been a great 

 achievement. It was advisable each 

 year to keep on building prestige and 

 adding to what had gone before. One 

 cannot force, but may advise a cus- 

 tomer. The January and February fea- 

 tures of the campaign would be carried 

 in thirty-three magazines, at a cost of 

 one-twentieth of a cent per number of 

 each, the slogan, "Say It with Flow- 

 ers," predominating in all matter. 

 Philadelphia's share alone of the cir- 

 culation was estimated to be 350,000, and 

 retailers should make the most of it. 

 There were 3,000 birthdays every week 

 in the population of that city, a florist 's 

 opportunity in every one of them. 



Wallace R. Pierson's remarks were 

 chiefly directed to growers, whose inter- 

 est in the campaign should be para- 

 mount, as they were the producers of the 

 flowers to be exploited. 



William F. Gude declared that the 

 publicity campaign was a great factor 

 in stimulating the florists' business. 

 Everyone was benefited, so everyone 

 should contribute, and not stand aside 

 and "let George do it." All should tie 



SCHILLER'S 



TWO CHICAGO STORES 

 cover every part of city and saburbs 

 GEOROE ASMUS. Mgr. 



4509 Broadway :: 2221 W. Madison St. 



Member Ilorlats' Telegraph Delivery Aas'n. 



GIMBELS 



F. T. D. MEMBERS 



Milwaukee, Wis. 



MADISON, WIS. 



HENTSCHLER FLORAL CO. ¥?^%: 



Fort Atkinson, Wis. 



CLOUTE BROS., floristI 



SALINA, KANSAS 



LEIGHTON FLORAL CO. 



Members Florists' Telegraph Delivery Ass'n. 



ATCHISON, KAN. 



The Atchison Seed and Flower Store Co. 



MEMBER F. T. D. 



Atchison, Kan. flora! co. 



Established 1866. 



Member of F. T. D. 



KANSAS CITY, KANSAS 



L. C. FIELDS 



Member Florists' TelegraiA DeUveny. 



up at once to the campaign and make 

 personal endeavor as well. 



Other Points Scored. 



Secretary Young spoke at considerable 

 length, dwelling chiefly upon the advan- 

 tages to be derived from a liberal use 

 made of the various aids provided by 

 the promotion bureau's signs, electro- 

 types featuring the magazine advertise- 

 ments, lantern slides, stickers, and so 

 forth, all provided at cost and found to 

 be great business bringers. The live 

 members of the trade throughout the 

 country were actively interested in the 

 campaign, contributing their time and 

 money to make it a success. The re- 

 sults last year were excellent and would 

 be better this year, as the movement 

 was growing rapidly. As showing the 

 interest already in evidence, he men- 

 tioned that the first two days' mail after 

 the bills to subscribers had gone out con- 

 tained $3,000 and there was a pledged 

 fund of $27,000 to start with. Those 

 who contributed and tied up with the 



MILWAUKEE, WIS. 



LUBLINER 



ALWAYS READY 

 SEND US YOUR ORDER 



Phone firand 8096 11% firand Avt. 



Mllwaulcee,Wi$. 



EDLEF8EN-LEIDIGER CO. 



419 Mn«raakc« Street 



Members Florists' Telegraph Delivery Ab8*ii. 



Milwaukee, Wis. 



J. M. FOX ft SON 



437-39-41 Miiwaidiee Street 



Members Florists' Telegraph 

 Delivery Association 



KENOSHA; WIS. 



L. TURNER & SONS 



FLORISTS 



352 Park Aventtk 



GREENHOUSKS. GENEVA ROAD 



Memt>er8 Florists' Telegraph Delivery 



RACINE, WIS. 



617 ( '^^^ ) Member 

 Main St. ^ FLOWER > prpjj^ 



I SHOP ; 



For WISCONSIN delivery of 



"Home-grown Flowers" 



GET IN TOUCH IVITH 



J. E. MATTHEWSON 



SHEBOYGAN, WIS. 



Member Florists' Telegraph Delivery Asa'n. 



LA CROSSE, WIS. 



La Crosse Floral Co. ^^^;^ir^!^^:ry 

 Cl<P#n RllV Wic Neier-SchroederCe. 



V^ "'''""•OrdersforCutFlowers 



and DesiRng delivered anywhere in Wisconsio 

 and Northern Michigan at right prices. 



PRAIRIE DU CHIEN, WIS. 



Center for quick deliveries to Northeastern Iowa 

 and Southwestern Wisconsin. 



XH£ DIAL GARDEN QREENHOUSE 



RACINE and KENOSHA 



OperatlDK larre Greenhonse 

 in both these Wisconsin cities 



P. N. OBBRTIN 



