30 



The Florists^ Review 



Januaby 23, 1919. 



BMIL SCHLOSS, 



Prcs. and Trcas. 



MILTON SELINKA, 

 Secretary 



THE RIBBON HOUSE. 



ScHLoss Bros., Ribbons, inc 



HEADQUARTERS 



FOR FLORISTS' RIBBONS, CHIFFONS AND NOVELTIES 



31 and 33 East 28th Street, 



EW YORK 



SAM SELIGMAN, Western Representative 



Mention The BeTlew whan yon writa. 



A. C. S. Convention, at Cleveland, January 29 and 30 



CUT FLOWERS 



WE ALWAYS HAVE THE GOODS IF THEY ARE TO BE HAD 



Green and Brown Magnolias 



Per Carton, $1.60 



Fancy Ferns 



$4.00 per 1000, subject to change 



Galax Leaves, 



Sphagnum Moss 



Place your standings orders with me and stop worrying 



H. G. BERNING, 



1402-4 PINE STREET, ST. LOUIS, MO. 

 Both hong Distance Phones 



Mention The Berlew when you write. 



the new rose, Premier; John Bieman, the 

 new carnation, Ruth Baur, and Greene's 

 Flower Shop, Carnation Laddie. 



Mr. Wallace, state entomologist, is of 

 the firm belief that closer cooperation 

 between the florists throughout the city 

 and state and his office will be the means 

 of great mutual benefits. 



Smith & Young have been cutting 

 good orchids. 



Baur & Steinkamp will exhibit their 

 new carnation, Ruth Baur, and E. E. 

 Temperley his new red Chatelaine be- 

 gonia, Christmas Gift, at the conven- 

 tion of the Carnation Society at Cleve- 

 land. A party will leave Indianapolis 

 the evening of January 28 at 11:30 for 

 Cleveland. Members of the trade 

 throughout the state intending to go are 

 invited to join this group. Mr. Baur 

 states that the show is of especial inter- 

 est this year, as a number of new vari- 

 eties will be shown. 



A new flower booth has sprung up on 

 Pennsylvania street. 



Bertermann Bros. Co. is cutting 100 

 calla lilies daily. Irwin Bertermann con- 

 templates attending the Cleveland con- 

 vention. E. E. T. 



ST. Loxns. 



The Market. 



Conditions in the wholesale market 

 have not changed materially since the 

 last report. All seasonable flowers con- 

 tinue scarce, with slight advances in 

 prices on first-quality stock. Arrivals 

 of roses and carnations are not large. 

 The majority of the local growers are off 

 crop and, only for the fine weather, the 

 shortage would have been greater. The 

 retailers say the demand is not so brisk 

 as it should be and that the high prices 

 are to blame for the slack condition. 

 It is mainly funeral work that is keep- 

 ing them busy. 



Little stock is left in the flower mar- 

 ket after the morning sales, owing to 

 the fact that there is no oversupply. 

 Ophelia, Russell, Ward, Stanley and Co- 

 lumbia roses sold well throughout the 

 week. Carnations, too, have cleared 

 daily. In fact, there has not been enough 

 stock to supply the demand, with the 

 top price $6 per dozen. Sweet peas are 

 in plentiful supply at from $1 to $2.50 

 per hundred. Violets of quality have 



been selling well at $1.50 per hundred 

 for the best. Lilies, Paper Whites and 

 valley have been plentiful, likewise ca- 

 lendulas and mignonette. Greens are 

 in great demand. 



Meetings. 



The publicity committee held a spe- 

 cial meeting January 14, with the larg- 

 est attendance for several months. In- 

 teresting discussions on advertising the 

 flower days, on high prices during the 

 month of December for cut stock, and on 

 articles published in the daily papers, 

 occupied attention. These articles stat- 

 ed that it would cost big money to * * Say 

 It with Flowers" this year. Several of 

 the retailers say that these statements 

 injured business during the holidays. It 

 was decided to hold a special meeting of 

 this committee January 21 to arrange 

 for several large newspaper advertise- 

 ments for St. Valentine's day. 



Chairman Hummert called a meeting 

 January 14 of the banquet committee, at 

 which it was decided to hold the flo- 

 rists' Victory banquet February 5, at 

 the Planters' hotel, in the ballroom. 



