The Florists^ Review 



January 30, 1919. 



ROSES 



BEST 

 QUAUTY 



CARNATIONS 



As we are HEAVY ON CROP with CARNATIONS, can supply them at reasonable prices. 

 Splits, $2.00 and $3.00 per 100. Choice Stock, $4.00, $5.00 and $6.00 per 100. 



Choice Stock of Valley, Easter Lilies, Jonquils, Tulips, Daisies, Calendulas, 

 Violets, Calla Lilies, Sweet Peas, Yellow and White Narcissi, Mignonette, 



Freesia, Stevia and all other Seasonable Stock. 



Don't forget us on Greens as we have Mexican Ivy, Asparagus, Sprengeri, Ferns, Adiantum, etc 



If you want good stock and good treatment, buy of Chicago's most up-to-date and best located 



Wholesale Cut Flower House. 



NOTICE— Owiiiff to the fact that the American Railway Express Co. will not 

 assume responsibility for shipment, we in turn can only ship at your risk. 



YOU CAN INCREASE YOUR PROFITS AND BUSINESS BY SENDING ALL ORDERS DIRECT TO 



J.R.BLIDLONG 



QUALITY 



SPEAKS 



LOUDER 



THAN 



PRICES 



184 North Wabash Avenue, CHICAGO 



ROSES, VALLEY and 

 CARNATIONS 



A Specialty 



WHOLESALE 



GROWER of 



CUT FLOWERS 



SHIPPING ORDERS GIVEN CAREFUL ATTENTION' 



PRICES 



AS 



LOW 



AS 



OTHERS 



We are ii constant touch with market conditions and when a decline taltes ^ace you can rely upon orders sent us receiving such benefits. 

 We are open until 8 p. m. on Saturday, but closed all day Sunday 



Mention The Berlew when yon write. 



Bill 

 Says: 



lOOvv 



Service 



'V 



Means earnest, sincere, untiring effort devoted to your interest— service such as you have only believed possible to 

 obtain from a member of your own firm— intelligently rendered by one who makes a thorough study of your wants. 



56 E. Randolph St., 



PERCY JONES 



FLORISTS' SUPPLIES 



Mpntlon The Review when you write. 



CHICAGO, ILL. 



supply of tulips is increasing, but most 

 of these have waiting orders before 

 they reach the market; the same condi- 

 tion exists with jonquils. Plenty of 

 Roman hyacinths and freesia continue 

 to come and there is enough to fill all 

 orders. The green goods market re- 

 mains the same as in the last few 

 weeks; everything is plentiful. 



Henderson Buys Winterson's Seeds. 



Winterson's Seed Store will be suc- 

 ceeded, February 1, by A. Henderson & 

 Co., the deal having been closed Janu- 

 ary 28. Mr. Henderson says he will use 

 his present quarters on State street only 

 for storage until his lease runs out, May 

 1, and that all business hereafter will 

 be transacted at the Winterson ad- 

 dress. He has retained the services of 

 John P. Degnan, long manager for Mr. 

 Winterson, the understanding being 

 that Mr. Degnan will devote the greater 

 part of his energies to the development 



of the retail end of the business. A 

 new lease on tlie first floor at 166 North 

 Wabash avenue has been obtained. 



E. F. Winterson states that he has re- 

 ceived offers for the florists' supply 

 and cut flower departments, located in 

 the basement at the same address, and 

 that lie may take this opportunity to 

 retire to his property at Highland Park, 

 where he has a considerable planting of 

 nursery stock. 



Will Do Cooperative Advertising. 



At last Chicago florists are to make 

 a start in cooperative advertising in 

 tlie daily newspapers. And, like Chi- 

 cago, having decided to do it, it is to 

 be done at once. 



Since the Eetail Florists' Association 

 was organized a few months ago, fre- 

 quent conferences have been held with 

 the Wholesale Cut Flower Association. 

 Thes« resulted, at a meeting held at 

 luncheon at La Salle hotel January 28, 

 in the decision to raise a fund, both 



from the treasuries and by subscrip- 

 tion, to be spent in advertising flowers 

 to the people of Chicago. The details 

 were placed in the hands of a commit- 

 tee consisting of George Wienhoeber, 

 George Asmus and A. Lange. 



The chief idea is to deal with gluts 

 by letting the public know when flow- 

 ers are plentiful, instead of letting the 

 department stores tell it through their 

 ridiculous sales, but the approach of a 

 glut is not to be awaited; the advertis- 

 ing is to start early in February, in 

 advance of St. Valentine's day. 



President L. R. Bohannon, of the re- 

 tailers' organization, states that it is 

 the hope of both bodies that every flo- 

 rist in Chicago will join the retailers. 

 The dues of active members, of whom 

 there are twenty-five, are $25 a year, 

 but associate membership may be had 

 at $10 a year and all the money goes into 

 the publicity fund. The idea is to get 

 every retail florist to push his selling 



