The Florists' Review 



Januabt 80, 1019. 



MIDLAND, MICH. 



PERCIVAL F. PENFOLD 



BUniE CREEK. MIGHISilN 



S. W. COGGAN, riorist 25 Cast Maia Street 



Momhor of PlnrintB* Telecrraph Delivery 



IONIA, MICH. T^^thWvi;, 



Byroi L Smith, Florist 



Flowers for Ioni« and 

 Montcalm counties 



ARTHUR F. CRABB 



GRAND RAPIDS, MICH. 

 Prompt Sprvioe to rtnv Point in Michigan 



Saginaw, Michigan 



GROHBIAN THE FLORIST 



■emhorFT. P *»■' 



1 1 ■» V. Frnnfclln St. 



KALAMAZOO, MICHIGAN 



G. VAN BOCHOVE St BRO. 



F. T. D. Orders Satisfactorily Filled. 



GRAND RAPIDS, MICH. 



GRAND RAPIDS FLORAL CO. 

 WENCEL L. CUKEBSKI wlU fill yonr orders for 

 Designs and Cut Flowers tn Michigan. 



||/||i>|i|^/t ly OKDKKS WnX BE CARE 

 l»Ii\/Iliv*«l^ FULLY OARED FOR BY 



HENRY SMITH 



Wholesale and Retail Florist of Grand Rapids 



J. B. QOETZ SONS 



SAGINAW, MICH. 



or any City in Michlsan. 



VAN AKEN BROS. 



LEADING FLORISTS 



COLDWATER. MICH. 



ELKHART. IND. 



COVER UICHIQAN' and INDIANA POINTS 

 Orders promptly and carefully taken care of 



STURGIS, 



Mich. 



Member F.T.D. 



Coldwater, 

 Au Mick* 



So- Mich, points 



LANSING, MICH. 



J. A. BISSINGER. g^.'K 



OWOSSO, MICH. 



OWOSSO FLORAL CO. 



Hermann Thiemann. Prop. Member P. T. D. 



DETROIT, MICH. 



8CRIBNER FLORAL CO. 



Member F.T.D. 604 East Fort St. 



Member Florists' Telegraph Delivery Ass'n. 



DETROIT and VICINITY 



LB«mbn>ralC>., -^^'^^^.^^''^to''' ISSBatciSt 



DETROIT, MICH. 



BEARD FLORAL CO., Grand *lf.Ver at- 



FUNT, NICH. 



EVANS 



THE FLORIST 



Boose of Poraonal Service 



VJl).VJl)!^JJl)9^^:'J^JlK9J:^9J:'^9Ji:^^ 



SECY YOUNG'S CORNER 



OFFICE: 1170 BROADWAY. NEW YORK 



i:?a\irrsv;rASvi!ys\ir/sr!r^r;«vir«rir?svir/sxirrsrir?^ 



NATIONAL PUBLICITY CAMPAIGN. 



Our Slogan. 



A close examination of the advertise- 

 ment clippings which come to our pro- 

 motion bureau shows that a large num- 

 ber of florists who use the advertising 

 columns of their local newspapers have 

 not incorporated our slogan, "Say It 

 with Flowers," into their copy. 



We wonder whether they realize the 

 value of a slogan or trade-mark which, 

 through the expenditure of large sums 

 of money, has been publicised. Only 



FOREIGN SECTION 



LIVERPOOL, ENGLAND 



DINGLEYSxtd.. Florists 



SHEFFIELD, ENGLAND 



WM. ARTINDALE & SON 



nmmt sEEPtiia ■ownTiia 



MiMCHESTEIi, ENGLAID 



DINGLEYS,Ltd.. Florists 



the other day a discussion was reported 

 in a prominent publication as to the 

 probable value, from the sales stand- 

 point, of the well known mark applied 

 to certain syndicated productions of 

 California citrus fruit, "Sunkist." 

 The most conservative estimate, as 

 evolved from the discussion, was $1,000,>-. 

 000, while many placed the valuation at 

 amounts nearer the $10,000,000 mark. 

 Why? Because this mark has been 

 thoroughly impressed upon the public 

 mind and thus has become an invest- 

 ment of inventorial value. 



Our committees last year spent nearly 

 $50,000 to establish in the same way 

 our slogan, "Say It with Flowers." 

 Without the slightest doubt this slogan 

 was driven home with force greatly in 

 excess of what our really small invest- 

 ment might have been expected to gen- 

 erate. This year our campaign fund will 

 not only maintain the impression created 

 last year, but at least double the force. 



Yet we find florists advertising liber- 

 ally in the newspapers who are not using 

 the slogan which has cost so much to 

 publicise and has proved so effective, 

 which they are privileged to use with- 

 out cost, although we do recommend 

 that they use the uniform script, as fur- 

 nished in the electrotyped headlines 

 our promotion bureau supplies at prices 



CHICAGO 



DSTBOIT 



Central Floral Co. 



"WUywtaB THAI LAST lANOn** 



3847 bNfotr, Ditnit, Niek. 

 132 Until State Stmt, Ckkifi, 0. 



GKirrBAI.I.T I.OGATBD 



OPEN EVENINGS AND SUKDATB 

 Memberg F. T. D. 



John Breitmeyer's Sons 



Cor. Broadway and Gratiot Ave. 



DETROIT, MICH. 



Member Florists' Telesraph Delivery Ass's. 



DETROIT, MICH. 



FETTERS, FLOWERS 



17 Adams Ave. E. 



Member F T. D. 





Hutchmson, 

 Kansas 



Member FloriBts* 

 Telegraph Delivery. 



f.>a«Hiig FkMTtet 

 819 KANSAS AVE. 



TOPEKA, KANSAS 



Mvnbcr Ftontts' Isl. Bdwoff 



MRS. LORD'S FLOWER ROOM 

 112 W. 8th Ave., TOPEKA, KAN. 



Member Florists' Telecraph Delivery. 



Hubbard's — Orowers 



Prompt and 

 lilffteient H^rwlft^ 



520 Kansas Ave. 



Deliveries Southeastern Kansas and 

 Northeastern Oklahoma. 



WM. HASSftM4NN, Indepcndtnce, Kan. 



SALINA, KANSAS 



LEIGHTON FLORAL CO. 



Members Florlsta' Telegraph DeUvery A«*n. 



ATCHISON, KAN. 



The Atchison Seed and Flower Store Co. 



MEMBEK F. T. D. 



Atchison, Kan. fEoSE co. 



EsUblished 1866. 



Member of F.T.D. 



KANSAS CITY, KANSAS 



L. C FIELDS 



Mamber Floriats' Telegraph DtXtntf* 



fiEORGE KTE, Sone Florist 

 Tkenm FT. SMITH, ML r. t. % 



