Jdlx 3, 1919. 



The Florists^ Review 



O 



11 



to check up exactly on all telegraph 

 orders. 



U$ing the Postal Cards. 



Whenever an order is received by 

 wire from another florist, a postal card 

 is at once filled out acknowledging the 

 receipt of the order, with a statement 

 of what flowers are to be sent, when 

 and where they are to go, and an as- 

 surance of the order's being executed 

 creditably. The florist who sent the or- 

 der is at once satisfied that his custo- 

 mer's wishes will be fulfilled. This in- 

 expensive message, received promptly, 

 has raised his estimation of the corre- 

 spondent markedly. 



When an order is telegraphed to 

 another florist, two cards are mailed. 

 One is directed to the florist to whom 

 the wire has been sent, and serves to 

 confirm the order. It also is a means 

 of verifying the spelling of names and 

 addresses, and so insures the greatest 

 satisfaction and prevents orders from 

 straying, for these cards often arrive 

 before the telegraphed order has ac- 

 tually been sent out. 



Another postal card, a return card, is 

 sent out also when the order is tele- 

 graphed — this to the person to whom 

 the flowers are to be sent. This card is 

 a means of bringing the telegraphing 

 florist to the notice of the recipient of 

 the flowers, who usually includes a word 

 of commendation in the note of thanks 

 to the sender, which repays the florist 

 amply for the small cost of the return 

 postal card. 



The practice of employing cards of 

 this sort, which are reproduced here- 

 with, deserves to be more generally fol- 

 lowed. Not only the two florists di- 

 rectly involved are the gainers, but the 

 entire trade profits by the boost that 

 the telegi;aph delivery service receives 

 when an order is commendably filled. 



Sam Seligman. 



City, State, 19- 



We are pleased to acknowledge receipt of your order 



\ 



for 



to be sent on- 



to 



We will execute this order so that it will be a credit to you as 

 well as to ourselves. 



Thanking' you for same, we are 



Yours very truly, 



Postal Card Sent by Florist Acknowledging Telegraph Order. 



your using the slogan, "Say It with 

 Flowers," as freely as you please in 

 ^your advertising, but the Society of 

 American Florists will even assist you 

 to employ it in a variety of ways. Sec- 

 retary Young's office will supply you M 

 cost price with electrotypes of the script 

 words in which the slogan is usually 

 used, in several sizes, according to your 

 needs. Window signs bearing the slo- 

 gan can also be obtained from the same 

 source. Florists are urged to use the 

 slogan; the more freely, the better. 



WISCONSIN FIiOKISTS MEET. 



CK) AS FAB AS TOU LIKE. 



Can you give me information con- 

 cerning the slogan, "Say It with Flow- 

 ers," which is used so much in The Ee- 

 viewf Is it protected in any way? I 

 wish to use it in my advertising, but 

 want to avoid any trouble; hence this 

 inquiry. R. A. H. 



Not only is there nothing to hinder 



Live Qathering at Fond du Lac. 



In September, 1918, during the state 

 fair, there was a meeting of some of the 

 most prominent florists of the state in 

 Milwaukee. These brought into being 

 the WisWnsin State Florists' Associa- 

 tion. The association meets twice a 

 year, once at Milwaukee during the fair 

 and once in some Wisconsin city other 

 than Milwaukee. 



The first semiannual meeting was held 

 at Fond du Lac June 27. That there is 

 a desire among florists for cooperation 

 is evident from the attendance, which 



City, State,- 



.19 



We have telegraphed an order to you 



calling for 



to be sent to 



Name 



Card : 



We hope you will execute this order so that it will*be a credit to 

 you as well as to us. 



Yours very truly, 



Postal Card that Follows Telegram to Verify Order. 



was beyond the expectations of every- 

 one. 



There was an informal gathering in 

 the morning at the Palmer House, where 

 cordial handshakes and real enthusiasm 

 were the features. After lunch the 

 members gathered in one of the spacious 

 halls of the armory for a business meet- 

 ing. 



Business Meeting. 



Richard Haentze, of Fond du Lac, in- 

 troduced Mayor Hohensee, who gave an 

 address of welcome. The mayor, who 

 was a close friend of the late Robert 

 Haentze, made a most encouraging ad- 

 dress. C. C. PoUworth, president of the 

 association, responded. 



Among the problems discussed at this 

 session were the commissions given to 

 agents and undertakers. Some were of 

 the opinion that this was a bad habit 

 the florist had got into, and that the 

 business belonged to him without paying 

 a commission for it. Others thought it 

 indispensable. The package charge and 

 parcel post charge td customers was 

 threshed out. The admission of mem- 

 bers to the association who live outside 

 Wisconsin was argued pro and con and 

 resulted in favor of non-residents being 

 admitted as associate members. 



Frederick Cranefield, secretary of the 

 State Horticultural Society, made a plea 

 for the membership of the entire flo- 

 rists' association on behalf of the horti- 

 cultural society, and spoke of the work 

 he had in hand and the advantages of 

 affiliation. 



Nic Zweifel, of Milwaukee, cam- 

 paigned for S. A. F. members. He told 

 of the purpose and accomplishment of 

 the society and urged attendance at the 

 convention in Detroit. 



Guy French, of Morton Grove, HI., 

 spoke in behalf of the publicity fund for 

 the S. A. F. and was rewarded by some 

 subscriptions. 



Banquet and Dance. 



The business meeting adjourned at 

 5:30 p. m. Many got out their automo- 

 biles for a ride about Fond du Lac and 

 vicinity. The visiting ladies had been 

 treated to an automobile ride during the 

 business session. 



At 6:30 a sumptuous banquet was 

 served. William Zimmermann, Milwau- 

 kee, was appointed toastmaster, and a 



