July 3, 1919. 



The Florists^ Review 



33 



GLADIOLI 



King, America, Halley, Schwaben 



and other good varieties, well grown stock, long stems. 

 $10.00, $12.50 per 100. 



Everything in Cut Flowers, Plants, Greens, 

 Ribbons and Supplies. 



Business Hours: 7 A. M. to 4 P. BI. 



S. S. PENNOCK COMPANY 



Th« WkoUsale Florists of Pkiladolpkia 

 1608-90 Ludlow Str««t, PHIIiADBLPHlA. PA. 



New York 



117 West 28th Street 



Baltimore 



Franklin and St. Paul SU. 



Washlnston 

 1216 H Street, N.W. 



I 



Mention The BeTlew when yon write. 



GLADIOLI 



IN ALL VARIETIES 



Philadelphia Cut Flawer Co. 



1517 Sansom Street, Philadelphia 

 W« cloa* at 8 p. m. 



Mention The BeTJew when yon write. 



THE HOUSE OF MERIT 

 FLOKISTS' 8UPPLIB8 



JOS. 8. HEIDIN8ER CO. 



1309-11 N. Second Street 

 PHILADELPHIA, PA. 



Mention The ReTlew when top wrlta. 



Eyerything in Greens 



STEIN'S FLORAL SUPPLY HOUSE 

 2223 N. Front SL, Pllllad•l|M>il^ Pa. 



Mention The ReTlew when yon write. 



that low prices cannot always move 

 stock when the demand is satisfied. 



Modem Methods. 



There is an entire change of ideas in 

 the way of doing business today when 

 compared with the past. A group of re- 

 tailers has sprung up in each of our 

 large cities who place buying above 

 everything else, although they give close 

 attention to all the important divisions 

 of their business. Their first rule is not 

 to allow anyone to know what they real- 

 ly want; their second, that they will 

 buy anything salable provided the 

 price is right; their third is, to pay 

 promptly. These florists are created by 

 overproduction and are invaluable in 

 moving a surplus, but they rarely pay 

 prices that enable the grower to prosper, 

 although the cleverest of them do not 

 hesitate to do so when necessary. 



The modern grower will not invest 

 his money in glass, preferring to lease 

 places that have been erected by others, 

 and operate. These growers secure the 

 best available assistants, and hold them 

 responsible for that portion of the work 

 that is under their care. The modern 

 grower need not know all about grow- 



Bnniiii 





EDWARD REID 



Offers 



Choiee 



QnELIA ami VICTORY, the best white Rose in sammen 



WHITE CARNATIONS, LARKSPUI^ CANDYTUFF, 



YaiOW DAISIES, 6REENS 



Bamamber: Wbae TbaT*ra Rald*a, Tbay'ra Rttfkt 



1619-21 Ranstead St., PHILADELPHIA, PA. 



imHMaaBua w iim i i ii r ym mmammmammmammmammmsamm 



Mention The Beriew when yon write. 



Roses, Good Caraitions, Ontdoer f eas, ffladkli 



PHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 

 1615 Ranttead Street, Philadelphia, Pa. 



AMI line if 



all seasonable 



Cut Flowers 



CHARLES E. MEEHAN 



5 South Mole Street, 

 PHILADELPHIA, PA. 



ing, but he must be thoroughly familiar 

 with values and proportions. The mod- 

 ern grower should know almost by in- 

 stinct what pays and for that reason 

 he must be as well posted on the market 

 as the modern retailer. 



Neither the modern retailer nor the 

 modern grower does things from prefer- 

 ence; that belongs to the old school. 

 Neither class is likely to become large, 

 because the love and enthusiasm re- 

 quired to make successful florists is 

 rarely combined with the other qualities 

 that are necessary in the make-up of the 

 modern school. 



Varioos Notas. 



Samuel S. Pennock announces the ar- 



Carnations, Gladioli, 



Delphinium Belladonna 



WM. J. BAKER, ^Sifs^f " 



12 South Mole Street, Philadelphia, Pa. 



Mention The Beriew when yon write. 



rival of the first Premier seen in this 

 market. 



Henry I. Faust has two new green- 

 houses, 25x200 feet each, well under way 

 on his place at Merlon. Boss Peterson 

 is doing the work. 



Earl Aldrich, of Portland, Ore., was 



