72 



The Florists^ Review 



July 3, 1919. 



There's Money In It 



S^ a iMtf^loii^erS, 



IVE MILLION salesmen working in your interests at an average 

 cost of $2.00 a day would be $10,000,000 a day, or by the year-no, 

 the figures are too big. Even dividing the cost of these salesmen 

 among all the members of the Society of American Florists, the 

 sum would be a staggering one for you to pay. And yet there are 

 5,000,000 salesmen working for you right now. But the cost per 

 salesman is only a matter of a few cents a year. 



What are these salesmen? They are the magazines in which are 

 appearing the advertisements with the slogan: "Say It with Flow- 

 ers." Into every home in your district come these salesmen, not 

 knocking at the door and soliciting business, but as invited guests 

 for whose valuable information every member of the household is 

 grateful. ' 



"Say It with Flowers" is proving one of America's greatest sales- 

 men. For you, and for every florist, grower, retailer or wholesaler, 

 this salesman is making money. If he could be hired away from 

 you, you would lose the greatest single asset which the florists of 

 this country possess. 



"Say It with Flowers" is worth a fortune today, but without appre- 

 ciation from those for whom it is working, it will depreciate. With 

 you and all the florists' interests back of it, it will grow in power 

 to tremendous proportions. 



Are you subscribing to the publicity fund? The list of subscribers 

 is printed in these columns from week to week. These men realize 

 the importance of keeping the advertising going because "there is 

 money in it." With every subscription, more salesmen go into the 

 magazines that circulate in your territory. 



