8 



The Rorists* Review 



Jolt 10, 1919. 



is BO strong that one might walk past a 

 store in the center of the block and go 

 to the store that is familiar in one's 

 memory. 



Individual Choice. 



These are some of the things to be 

 said in favor of the corner location for 

 a flower store, reasons why some re- 

 tailers pay the higher rental. Many 

 successful florists, however, pick out 



other locations for their stores, with 

 excellent results. Holding no brief for 

 real estate men, we agree that different 

 neighborhoods and different conditions 

 make the selection of a store an indi- 

 vidual matter. All the conditions must 

 be carefully weighed, and the selection 

 rests in the judgment of each retailer, 

 which in most successful men amounts 

 to intuition. 



OOAL BELOW DAITGEB UNE. 



Cliart Shows Shortage. 



A graphic and clear warning to con- 

 sumers of coal is carried by the chart 

 reproduced on this page, showing to 

 how dangerous an extent the production 

 of coal has shrunK this year. It is an 

 exact copy of the report issued June 24 

 by the United States Geological Survey. 



The broad straight line marks the 

 average daily coal production needed to 

 meet the country 's requirements for the 

 present year. It might be called the 

 safety line. When production is below 

 that mark, there is danger that the coal 

 mined will not be enough to meet the 

 requirements of consumers next winter. 



From the chart it appears plainly that 

 production has been on the wrong side 

 of the safety line since last January. 

 In comparison with the amount mined 

 in previous years, this year's output of 

 coal is strikingly scant. 



Lack of Stimulus. 



In publishing the chart the United 

 States Geological Survey issued the fol- 

 lowing warning: 



"The best time in the year for laying 

 in stocks of coal for next winter is 

 rapidly passing, with no evidence of 

 general buying for this purpose. The 

 rate of production has not varied great- 

 ly since the middle of May, and, aver- 

 aging about thirty per cent below last 

 year, is apparently just sufficient to 

 meet current consumption." 



In the lack of present buying lies the 

 explanation of the danger ahead. When 

 there is no movement of coal, and stocks 

 pile up in the dealers' store yards, pro- 

 duction falls off. The producers and 



dealers cannot store enough to provide 

 a whole winter's supply. The consu- 

 mers must take part of the stocks to 

 make room for additional production. 



Last winter was so mild that many 

 mines were shut down because of the 

 falling off in the demand for coal, and 

 the mine owners have not felt the pres- 

 sure since to get their working organi- 

 zations together. Because the winter 

 was mild, people have coal left over and 

 did not bother about getting orders in 

 for future supplies. 



On account of the conditions at the 

 mines, dealers are not getting coal of 

 some sizes. There are orders on the 

 dealers' books for April, May and June 

 that they are still unable to fill. There 

 is little coal in stock at the railroad 

 stocking points and apprehension is ex- 

 pressed as to the situation. 



The National Coal Association has 

 sent out notices to its customers and 

 to the public in general, urging every- 

 one to "buy coal now," on account of 

 the black outlook for those who wait 

 to order until fall, or maybe winter. 



PROSPERITY IN. PRODUCTION. 



Growers who wonder whether to fol- 

 low the natural inclination to increase 

 facilities and output for another season, 

 on the basis of the strong demand and 

 good prices of that just passed, may 

 have their minds set at rest somewhat 

 by the words of an eastern authority 

 who declares there is no need to worry 

 about overproduction while the increase 

 in production takes place in all lines. 



"Increased production conduces to 

 plenty, and plenty to employment, good 

 wages, a higher standard of living, and 

 low prices. It is an accepted economic 



truth that a general overproduction is 

 impossible. It is possible to produce too 

 much of one thing and too little of 

 another, but it is impossible to produce 

 too much of goods in general if the 

 proper proportions be maintained. This 

 is to say, in the judgment of all com- 

 petent economists, there can be no such 

 thing as a general oversupply in excess 

 of demand, because supply and demand 

 in the aggregate are merely different 

 aspects of the same thing. 



"Wheat comes into the market as 

 supply of wheat, but it also comes into 

 the market as demand for clothing, for 

 sugar, and for the other things which 

 the wheat producer needs. Sugar comes 

 into the market as supply of sugar, but 

 it also comes into the market as demand 

 for the various things which the sugar 

 producer requires, and so with all com- 

 modities. 



"Thus, in the aggregate, supply and 

 demand are identical, although it may 

 be admitted that maladjustment not in- 

 frequently occurs, and that the highest 

 order of business skill and sagacity is 

 required to secure the best adjustment. 

 The broad fact remains, however, that 

 production and consumption, if rightly 

 balanced, expand together, and from this 

 it naturally follows that great producers 

 can afford to be great consumers." 



YOUNQSTOWN, O. 



H. H. Cade has sold his retail store, 

 at 13 South Phelps street, and his green- 

 houses, at Boardman, O., to Ryan & 

 Culver, who are already established in 

 the management of the business. Mr. 

 Cade came here in 1914 from Cairo, 111., 

 where he had conducted a retail store 

 for five years, and purchased the busi- 

 ness from John Walker. The new firm 

 will be under the management of Mr. 

 Eyan, who has been with the Park 

 Floral Co. for the last six months. Mr. 

 Culver, who conducts a chain of cafe- 

 terias in Buffalo, Pittsburgh and De- 

 troit, will take no active part in the 

 business. 



The Walker Floral Co. is the incorpo- 

 rated title of the greenhouses formerly 

 owned by John Walker. 



The Park Floral Shop, which already 

 has stores in Toungstown, Akron and 

 Cleveland, is opening one of the same 

 name in Warren, Ohio. 



The Posy Shoppe, at 15*^ North 

 Phelps street, which is under the 

 management of A. W. Wilson, is an en- 

 ergetic member of the F. T. D., endeav- 

 oring to develop the telegraph business 

 to its utmost. 



KOlIlon 



Net 



Tons 



2.2 



1.8 

 1.6 



Estimated average total production of bituflunous coal per working day 



1.4 



1.2 



i.0 



Below The Safety Une SHORTAGEand FAMINE 



I I I I — . I I 1 I I I I 1 I ' I I ' I I I I I r I I I I I I 



o 



PPODUCTION 1917 

 PRODUCTION 1918 

 PRCDUCTiON !9»9 



i I M M d 



11 1825 1 8 15 22 1 8 15 22 29 5 12 1»26 3 1917 24 3} 7 14 2128 5 12 I'J 25 2 

 Jan. Feb. Mar. Apr. May Juno July 



9 1623 30 6 13 20 27 4 11 18 25 1 

 Aug. Sspt. Oct. 



6 15 22 29 6 13 20 27 

 Nov. Dec. 



