22 



The Florists^ Review 



July 10. 1919. 



SUMMER ROSES OUR SPECIALTY 



. >^ ■ ''■ ■ 

 We are Rose specialists and are cutting from 245,000 rose plants, all in one large range of glass, 

 grown under the very best methods and skill. The advantage of buying such stock, absolutely guaranteed as 

 to quality and freshness, and brought direct from the greenhouse to our store three times per day, is that 

 we can deliver them to our customers in splendid condition. Remember, we ship you the roses the same 

 day they are cut. 



Our Russell and Columbia are the finest for quality of any in this country, 

 weather flowers. Prices, 50c to $2.00 per dozen, according to length of stems. 



PRICE LIST 



NEW FERNS, $2.00 per 1000 



They are the best hot 



Russell and Columbia, $4.00 to $16.00 per 100, according to length 



°' «*•*'"• PerlOO 



Ophelia, long $8.00 



" medium $5.00 @ 6 00 



short 3.00 @ 4.00 



White Killarney, long 8.00 



" " medium 6.00 @ 6 00 



short 3.00@ 4.00 



PerlOO 



Sunburst, long $8.00 



" medium $5.00 @ 6.00 



** short 8.00 @ 4.00 



Ritts, Mr stlMiiM, M hit if 200 or mire, $3.00 tt $4.00 ftr 100 

 Asparasus Sprays, according to length, per 100 or more, $2,£0 to $3.00 

 Galax Leaves, extra large size, bronze, per 1000, $2.C0 

 All other seasonable stock at market prices 



Closed all day Sunday and open Weekdays, 8:00 a. m. until 5:00 p. m. 



Greeshssses: 

 Hissdale smI Greffs Ststioi. III. 



CHICAGO, ILL. 



Ofrice and SUh-c: 1 78 N. Wabash Avenae 

 Lone Distance Phone, Central 1457 



Lazaroff, who was for a time with Poehl- 

 mann Bros. Co., is taking charge of all 

 these departments. 



Mr. Michelsen's View. 



Probably there is nothing at present 

 engaging so much attention as the pros- 

 pects for business and prices next sea- 

 son. As C. J. Michelsen is recoghized 

 as having shown exceptional foresight 

 in other seasons, his view of the coming 

 one will be of special interest now. 



"The only thing we had last season 

 which can not be reckoned on for next 

 season," says Mr. Michelsen, "is the 

 flu; the epidemic was a great factor in 

 the business last autumn, but we all 

 hope there never will be another like it. 

 As an offset we shall have, first of all, 

 the resumption of social activities; sec- 

 ond, the benefit of the many cooperative 

 advertising campaigns, accelerating the 

 natural increase in the number of flower 

 buyers, and third, the return of great 

 numbers of young men who were in 

 France a year ago. . These things will go 

 far, if they do not wholly replace the 

 decrease in the call for funeral flowers. 

 There are all the other factors, includ- 

 ing general business activity, high 

 wages and the disposition to spend 

 money for the good things of life, to 

 insure florists another big season." 



"There is another point some florists 

 have not considered," continued Mr, 

 Michelsen. "The increased call for fu- 

 neral work last season was first felt in 

 the lower grades of flowers — it affected 

 the market from the bottom up — the 

 best grades being the last and the least 

 benefited. It will be just the opposite 

 when the call is for flowers for the live 

 ones, of the social sets." 



O €»• t 



^Chicaqp III. 



T^2'^\e\s \x\ S\xpp\\«.s 



30 EAST RANDOLPH STREET 



Asked as to the effect of increased 

 production, Mr. Michelsen said: "The 

 increase will be negligible. In the first 

 place, in this section only a small per- 

 centage of the glass was out of produc- 

 tion last season. The carnation growers 

 who went into lettuce will stay there, 

 for the most part, and the deterioration 

 of the older places is steadily reducing 

 their producing capacity; the new con- 

 struction in this vicinity this season does 

 not more than offset the extra rapid 

 deterioration in the last year because of 

 the omission of the usual maintenance 

 work." 



Rutenschroer's Betum. 



Henry Eutenschroer, in the employ 

 of Anna Grace Sawyer, the "Pansy Flo- 

 rist," prior to his entry into the war, 

 has been invalided back to the United 

 States and is at a debarkation hospital 

 at Camp Stuart, near Newport News, Va. 

 Mr. Butenschroer is improving rapidly 

 and hopes to be back in Chicago shortly. 



He was with Battery B, 342nd Heavy 

 Artillery, and was in action at Thiancourt 

 last September. His regiment was en- 

 gaged in long-range firing into Metz. 

 While in action, Mr. Eutenschroer had 

 his shoulder broken by the recoil from 

 one of the heavy guns. 



Mr. Eutenschroer had an opportunity 

 only once while in service to employ 

 his skill in handling flowers. On Me- 

 morial day he was asked to make a 

 floral design and, having available only 

 the flowers of the fields, he executed a 

 most artistic piece, using quantities of 

 daisies. He took a great deal of pride 

 and pleasure in the work, especially 

 after his arduous tasks at the front. He 

 was highly complimented on the result 

 of his effort. 



The Weather in June. 



The asters have been burning up. The 

 June rainfall was only half an inch less 

 than normal, but the 3.16 inches practi- 

 cally all fell in the first half of the 



