8 



The Florists' Review 



July 17, 1919. 



^RICEi 

 CO. 



"y ... , ■ 



All Baskets are not the same 



Thar* ar« many point* about • batkot tliat tho caaaol obsorTor doosn't notieo at 

 first glanco— but tbo man wko has to bandlo and soil tbom sbonld know about 



Ffr«f —THE WORKMANSHIP. A well-ma^e basket should not only stand firm 

 and true, but should hold its shape indefinitely. The handle should stand all ordi- 

 nary wear, and the top and ftottom weave should hold fast. 



Second — THE GLUING. A*really good basket is impossible unless it is solidly 

 glued, as otherwise the smallest amount of water will warp it out of shape. 



Third — THE SINGEING. If this is not well done the fine hairs of the material 

 stick out through the finish and give the basket a rough, untidy appearance. 



ALL THESE POINTS ARE CAREFULLY WATCHED 

 in making the "KEYSTONE QUALITY" BASKET LINE 



(SEE NEXT WEEK'S AD FOR FURTHER PARTICULARS) 



RICE CO., 



CO. 



FLOmSTS' SUPPUKS THAT EXCEL 



1220-22-24 Spring Garden Street, 



PHILADELPHIA, PA. 



"Mi^y 



X"':^^^'- .. 



"WERBRO" RIBBONS 



are made by the "Werbro" Ribbon Mfg. Co., of Paterson, N J., owned 

 and operated by us. Being manufacturers, we save you all between 



profits, and furthermore give you styles and colorings produced exclusively 

 for florists. Every facility that large production and expert Icnowi- 

 edge can offer are at }our service. 



Many florists who visited our establishment recently have been amazed at the large stock 

 and assortments we carry for the accommodation of florists. We will be delighted 

 to have you call when in New York and will be pleased to show you through 

 our mill at Paterson upon request. 



If you do not contemplate a visit to New York soon, write us and we will 

 submit samples or a salesman will call. 



Wertheimer Brothers 



THK NATIONAL FLORAL RIBBON HOUSE 

 Own«rs and Operators of W«rbre Ribbon INfc Co^ Patorooa, N. I. 



Salesrooms, 17-25 East 24th St. NEW YORK 



