30 



The Florists^ Review 



Jolt 17, 1919. 



too, are poor and show the effects of 

 hot weather. A few asters are arriving, 

 but hardly enough for quotations. 

 There promises to be a heavy crop of 

 these this season. 



Orchids, valley and Easter lilies are 

 scarce in this market at present. There 

 is an abundance of outdoor stock in 

 everything seasonable. Among the best 

 sellers are daisies, delphiniums, fever- 

 few, sweet Williams and cornflowers. 

 Anything in greens sells well, especially 

 asparagus and smilax. 



Florists' Club Meeting. 



The monthly meeting of the Florists' 

 Club took place July 10 in Forest park. 

 The members were the guests of the 

 park department. The meeting was held 

 under the big shade trees near the 

 World's Fair pavilion. There were 

 forty members present. 



After the regular opening proceedings 

 had been disposed of, the chair called 

 for reports of the various committees. 

 The trustees reported everything in 

 readiness for the picnic to be held at 

 Bamona park July 17. Chairman Bour- 

 det reported that the publicity commit- 

 tee was in splendid shape to begin fall 

 advertising. 



Edward Steitz filed application for 

 membership and W. F. Thomas was 

 elected to membership. 



E. W. Guy, who resigned recently, 

 was elected to honorary membership. 



Under the head of new business, the 

 nomination of officers took place and 

 the following members were placed in 

 nomination for the various offices: For 

 president, W. J. Pilcher and W. A. 

 Eowe; for vice-president, H. G. Berning 

 and A. S. Cerny; for secretary, J. J. 

 Beneke; for treasurer, W. C. Smith; 

 for the 3-year term as trustee, Oscar 

 Buff, F. H. Weber, W. H, Kruse and 

 Paul Eedan. 



W. J. Pilcher, of the transportation 

 committee, reported the route and the 

 fare for the trip to Detroit for those 

 who will attend the S. A. F. convention 

 and that at least twenty-five would 

 make the trip. 



W. C. Smith invited the club to hold 

 its August meeting at the greenhouses 

 of the W. C. Smith Wholesale Floral 

 Co., in Kirkwood. The invitation was 

 accepted with thanks. 



The meeting then adjourned and the 

 members were taken in hand by Super- 

 intendent E. Strehle, who led 'them to 

 a shady nook in the park, where lunch 

 and refreshments were served. 



Before leaving, the members gave a 

 rousing vote of thanks to Mr. Strehle 

 and Mr. Moritz for their afternoon's 

 entertainment. 



The next meeting will be August 14, 

 when the election of officers will take 

 place. 



Various Notes. 



The St. Louis Wholesale Cut Flower 

 Co. held a stockholders' meeting July 

 8 in the salesrooms, at 1460 Pine street. 

 All the officers who served last year 

 were reelected. The new building, now 

 in course of erection, will be ready by 

 fall. 



It is expected that the florists who 

 will go from here to attend the S. A. F. 

 convention will number thirty-five by 

 starting time. The committee has de- 

 cided upon a daylight trip^ leaving here 

 Monday morning, August 18, via the 

 Wabash railroad. A special car will 

 be provided. The fare is $18.71 one 

 way, including the war tax. 



The Florist Demands 



TRUE QUAUTY 



McCray Refrigerators are, and have long been in 

 use by Florists who understand the value of qual- 

 ity—who know that McCray Refrigerators have 

 True Quality inbuilt in them. 



For a third of a century McCray Refrigerators have been built on 

 this basis. Thousands of satisfied owners are proof that McCray 

 Refrigerators combine convenience and design with sound principles 

 of construction and that first-class materials and workmanship enter 

 into the McCray. 



Florist Refrigerators 



are best because they are made to conserve flowers, and at the same 

 time give proper display to floral goods. In appearance the McCray 

 will make any florist's store more attractive. Viewed solely from 

 the selling end, the McCray has superior qualities — for it aids in 

 selling flowers and at the same time puts a stop to waste from 

 spoilage. 



OUR CATALOGUE illustrating various models of McCray Refrigerators for 

 Florists will gladly be sent to your address— just write us for it: No. 74 

 for Florists; No. 94 for Residences. 



"Refrigerators for all Purposes" 



McCray Refrigerator Co. 



988 Lake Street, Kendallville, Indiana 



Salesrooms in all Principal Cities 



