The Florists' Review 



JuLT 24. 1910. 



Buy No w ! 



We are convinced that it is important for every Florist 

 to buy at once his Fall and Winter needs in practically 

 everything necessary to keep his business going at its 

 full capacity. 



, A big business can not be done without the material or merchandise with which 

 to do big business. There is a real big business coming for those who are in position 

 to handle it. 



Buy now and buy plenty. 



Prices Can Not Come Down 



Instead, they are likely to go up 



The cost of labor is the controlling factor in prices this season— and it is common 

 knoxyledge that wages, if they are not going up, certainly are not coming down. 

 Merchandise can not be cheaper until it costs less to produce it. i ♦ 



I 



Merchandise Is Scarce 



Demand in most lines exceeds supply 



There are several reasons why the merchandise used by Florists and handled in 

 Flower stores is in even shorter supply than most other lines. In the first place, pro- 

 duction was curtailed during the war and manufacturers' stocks became depleted if not 

 exhausted. Sufficient time has not yet elapsed to restore the normal stocks. In the 

 second place. Florists had, last season, an unprecedented demand— they cleaned out 

 their own shelves, and the jobbers'. Also, many items of Florists' requirements come 

 from abroad— and without exception these are in half supply at a time the demand 

 is greatest. 



Every Une of the so-called luxury trades in 

 America is booming— nobody ever saw the like. Dealers 

 in Florists' Supplies are doing big business, but Florists 

 are buying mostly for current needs, not for next Fall 

 and Winter. 



It is high time orders were being placed for Fall. 



The Florist who gets his goods now will pay no 

 more, if as much, and next winter he will be pushing 

 his selhng when the other fellow is spending his time 

 hunting for merchandise or waiting for it to come. 



Randall salesmen will serve you well, but a trip to 

 Chicago usually is repaid by a visit to our show rooms. 



A. L. RANDALL CO., 



R, G. DUN, the great 



Commercial Agency, aays: 



"No one now hesitates to buy. This 

 statepient sums up a change in the trade 

 situali^Q in the last few weeks which 

 has had far-reaching effects on indus- 

 tries and on all channels of distribution. 

 Betail demand is broad and undiscrim- 

 inating, the higher grades of merchan- 

 dise moving as freely as the cheaper, 

 and merchants reporting their chief dif- 

 ficulty to be the obtaining of goods in 

 sufficient quantities to meet the calls of 

 customers. Wholesale distribution is 

 ahead of the large figures of last 

 summer. There is a pronounced dispo- 

 sition on the part of buyers to cover 

 needs for next spring, but present deliv- 

 eries are given precedence and there is 

 growing prospect of shortage in many 

 lines in the early part of 1920." 



Nanafactaren and Importers of Florists' Sepplies 

 180 N. WABASH AVE., CHICAGO 



