T. 



j'^ •■''•" 



10 



The Florists^ Review 



July 24, 1919. 



M. 



^RICEJ 



CO., 



Every 



A Work of Art 



Last week we told you about three of the essentials needed to raise 

 baskets above the common level. This week we want to inform 

 you about 



Fourth— THE FINISH. Nothine is more important to you than the finish, because 

 it must be lasting to maintain the salable qualities of a basket. If the paint rubs 

 off or chips off before it is sold, you will soon find you have a lot of shopworn bas- 

 kets that you cannot dispose of. NEATNESS AND PROPER COLOR BLENDING. 

 NEW EFFECTS TO LEND VARIETY AND ATTRACTIVENESS, are all 

 things to be looked for in a line of HIGH-GRADE baskets. 



Fifth— THE PRICE. CHEAP baskets are expensive. No reputations are built up on 

 them; no satisfied customers made. WHAT YOU WANT is a basket fairly priced 

 that you can resell profitably and at the same time establish FOR YOURSELF the 

 reputation for handling only QUALITY BASKETS. 



"Keyttone Quality" Baahet* combine aU the easentiah of the beat baskets 



Look for Our Exhibit at the S. A. F. Convention in Detroit 



M. 

 RlCEi 



. RICE CO., 



FLORISTS' SUPPUCS THAT EXCEL 



1220-22-24 Spring Garden Street, PHILADELPHIA, PA, 



•^i 



M^m^^' 



«> 



In Tim a of Peace Prepare for War 



Now daring the qaiet season replenish your ribbon and chiffon stocks 

 for fall. 



From all indications prices will not be lower and in all probability, due to increased cost 

 raw materials and scarcity of labor, they will be higher. Th erefore , 

 suggest ordering early and liberally. 



At your service. 



WERTHEIMER BROTHERS 



THE NATIONAL FLORAL RIBBON HOUSE 



OKvamrs and Openton •! WERBRO RIBBON MFG. CO.. PaterMB. N. J. 



Office and Salesrooms, 1 7-25 East 24th Street, NEW YORK 



RAINBOW SYRINGE, $000 



2 



MADE of brass. It will fit a Ji^-inch hose and is 

 easily adjusted for fine or coarse spray of 

 water. Absolutely the best greenhouse syringe on the market. It really 

 costs the grower nothing because — /r SAVES INSECTICIDES. 



JOHN WELSH YOUNG, 6640 WaTne Ave., Germantown, Pkiladelpliia, Pa. 



