10 



The Florists^ Review 



July 24, 1919. 



L 



Every Basket 



A Work of Art 



Last week we told you about three of the essentials needed to raise 

 baskets above the common level. This week we want to inform 

 you about 



Fourth— THE FINISH. Nothing is more important lo you than thetitiish, because 

 it must Le lasting to maintain the salable (lualities of a basket. If the paint rubs 

 otf or chips off before it is sold, you will soon find you have a lot of shopworn bas- 

 kets that you cannot dispose of. xNKATNESS AND PKOPKR COLOR BLENDING. 

 NEW EFFECTS TO LEND VARIETY AND ATTRACTIVENESS, are all 

 thmtjs to be looked for in a line of HIGH-GRADE baskets. 



Fifth— THE PRICE. CHEAP baskets are expensive. No reputations are built upon 

 them; no satisfied customers made. WHAT YOU WANT is a basket fairly priced 

 that you can resell profitably and at the same time establish FOR YOURSELF the 

 reputation for handling only QUALITY BASKETS. 



"Keystone Quality" Baskets combine all the essentials of the best baskets 



Look for Our Exhibit at the S. A. F. Convention in Detroit 



RICE CO., 



FLORISTS' SUPPLIES THAT EXCEL 



1220-22-24 Spring Garden Street, PHILADELPHIA, PA. 





iSMs&hiff^'-^' 





"«:>'. 



for 



rom 



Time of Peace Prepare for War 



Now (luriog the quiet season replenish your ribbon and chiffon stocks 

 fail. 



all itulieations prices will not hi- lower and in all probability, due to increased cost 

 of r;i\v materials and scarcity of labor, thrv will be lumber. Tb e re fore , 

 we su<if^fest t>r(l('rin<i- eai-ly and liberally. 



At your service. 



WERTHEIMER BROTHERS 



THE NATIONAL FLORAL RIBBON HOUSE 

 Owners and Operator* •t WERBRO RIBBON MFG. CO., PaterMn. N. J. 



Office and Salesrooms, 1 7-2S East 24th Street, NEW YORK 



if^i- 



RAINBOW SYRINGE, $0-00 



i-yt. eas 



of lira-->. Il will tit a ^4^-incli hose and is 

 ily adjusted fur tine or coarse spray of 



2 



water. Ahsululely the besl Kreeidiouse syniij,-!* oti the market. It re 

 (•ost> the grower tiothlim beeause — /r SAVES INSECTICIDES. 



ally 



JOHN WELSH YOUNG, G640 Wayne Ave., Germantown. Philadelphia, Pa. 



