12 



The Florists^ Review 



JOLY 24. 1S1». 



slow down, feel the need of advertising 

 again, or more, and then he will find that 

 it 's twice aa hard to get a customer back 

 as it is to keep him. 



The r. T. D. Window. 



The illustration shows a window 

 that requires little cut flower stock, 

 which will spoil and be lost. Yet 

 it is decidedly a florist's window, and 

 one advertising an extraordinarily well 

 paying branch of the business, the tele- 

 graph delivery system. You know that 

 Albert Pochelon, of the L. Bemb Floral 

 Co., Detroit, is an ardent supporter of 

 the telegraph delivery. So ardent a sup- 

 porter is he that all his friends become 

 supporters also. 



In this window he has the rustic ef- 

 fects mentioned before, stream of water 

 and rapids, an aeroplane and also the 

 telegraph delivery feature well played 

 up. Both the flower shop and telegraph 

 office, with the wires connecting them, 

 are conspicuously placed. The messen- 

 ger directly in front is extremely strik-' 

 ing to the eye. A window such as this 

 brings strongly to the attention of many 

 people the wire delivery of flowers. 

 There are plenty of other features which 

 can be well employed. Now is the time 

 to start on the window. Make it an ad- 

 vertising display. 



TAKE TOUS PIPE ALONG. 



An amusing incident occurred today. 

 While looking outside our store window 

 my attention was called to men working 



across the way who seemed to work as 

 though they didn't care "whether 

 school kept or not." The idea seem- 

 ingly was to do as little as possible in 

 order to make the job they were on last 

 as long as possible, and they certainly 

 meant to do it. 



One of 6ur employees also noted the 

 indifference of the men to their job, and 

 remarked that the job must be a day 

 job and not a contract one, for if it were 

 a contract job they would have to hustle 

 ■ along with their work. Then he told me 

 about a certain employer who, whenever 

 he had a job that was taken at a con- 

 \fia.Qt price, saw to it that the men hur- 

 ried along and did their work, but when- 

 ever he accepted a job and charged for 

 it by the day he would immediately tell 

 them to be sure to take their pipes 

 along. The purpose was evident. They 

 would take all the time they wanted to 

 light and smoke their pipes. Why 

 should he caret 



This incident is not unlike the way 

 some florists are taking in our publicity 

 campaign. The way some have neglected 

 to send in their subscriptions makes one 

 think they are taking their pipes along. 

 Of course we hope that some have full 

 knowledge that ours is a contract job 

 and not one of day work. How does it 

 affect you? 



We are all working for one ultimate 

 purpose, and that is for future success 

 in the sale of more flowers. You are one 

 of the contractors. Are you on the job! 



Henry Penn, 

 Chairman National Publicity Campaign. 



MB. GEDDIS TALES. 



High Prices Next FalL 



"Few florists appreciate the scarcity 

 of merchandise that exists today, ' ' said 

 David 8. Oeddis while in the ofiice of 

 The Review last week. "Last season's 

 wonderful business swept out the flower 

 stores; it gave them a cleaning such as 

 most of them never had known; it 

 cleared out the rusty wire frames, the 

 old, misshapen and soiled baskets, the 

 off-shade ribbons, even the artificial 

 flowers most stores buy but seldom sell. 

 Thus far few florists have made the at- 

 tempt to buy in quantity to replace 

 these goods or to prepare for the fall 

 season and for Christmas. When they 

 do, they will get a jolt." 



Mr. Geddis was not speaking for pub- 

 lication, but he recently has been in 

 the market to buy a general stock of 

 staple florists' supplies for the new 

 building soon to be occupied by the St. 

 Louis Wholesale Cut Flower Co., so he 

 has a knowledge of the situation at 

 primary sources of supply which cannot 

 fail to be of wide interest. "You can 

 go straight through the list," said he, 

 "without finding a manufacturer who 

 has any considerable stock of goods, or 

 of materials, and most of them are short 

 of help, while all are paying wages that 

 are higher than ever before. Consider- 

 ing that they have about all they can 

 do now, in the midst of the usual dull 

 soasoa, what will it be when fall buying 



begins f As for imported stock, such as 

 immortelles, cape flowers and chiffons, 

 there are few and the prices on the other 

 side of the water are such as to make 

 the jobbers sit up and take notice." 



How Labor Shortage Affects Supplies. 



"There is another point that is worth 

 noting," continued Mr. Oeddis; "the 

 shortage of factory help has caused 

 practically every manufacturer to re- 

 duce his line; they are not making the 

 usual variety, concentrating on a few 

 articles, and novelties will be scarce. 



"When you consider the small num- 

 ber of actual manufacturers of florists' 

 supplies compared to the great number 

 of users of them you can see where we 

 all are going to be 'kt' next winter." 



Mr. Geddis is well known to the trade 

 all over the country, because of the skill 

 with which he handled flowers while he 

 was connected with retailing and be- 

 cause of the progress he has made since 

 he became identified with growing and 

 wholesaling, so that his views carry 

 weight. "Most growers made money 

 last season, considerably to their sur- 

 prise," he said, "and they are wonder- 

 ing where they will come out next 

 spring. I have no doubt we shall have 

 big business. In place of last autumn 's 

 big call for funeral work, we shall have, 

 in St. Louis and probably elsewhere, the 

 most active social season on record. If 

 we do not get the prices we need to 

 make the flower business pay in all its 

 branches it will be because we do not 



all work together; the people are able 

 and willing to pay for flowers in pro- 

 portion to the cost of other things. 



Higher Flower Prices Compulsory. 



"Prices cannot be low next season; 

 if they should be, the growers would be 

 driven out of business. It will cost 

 more to grow flowers in the next ten 

 months than it ever cost before. The 

 grower who doesn't spend the money 

 won 't have the goods. I figure that car- 

 nations have got to average 4 cents next 

 season, and roses 8 cents, if we are to 

 take enough off the plants to make it 

 possible to keep on growing good 

 stock." 



PEONIES FOE INDIANA 



Replying to the inquiry of E. M. H., 

 Ind., in The Review for July 3, peonies 

 suited to conditions in Indiana vary, no 

 doubt, from those farther south, and 

 possibly from those around Chicago, 

 where the blooming season is usually 

 a week to ten days later than with us. 



First, the old officinalis is always on 

 hand, no matter what the season may 

 be. If early, the blooms always find 

 a ready sale, because they are first. If 

 late, they come just in time for Me- 

 morial day. 



Following this we have, in pink,Edulis 

 Superba, Alexandre Dumas, Jules Elie, 

 Moore's Early and Novelty; in white. 

 Queen Victoria, Drop White, Festiva 

 Maxima and Madame de Verneville; in 

 red. Rubra Triumphans, Richard Carvel, 

 Felix Crousse and Pottsi. 



In northern Itfdiana we have Edulis 

 Superba, Moore's ^gjly, Drop White, 

 Festiva Maxima and Tottsi in profusion 

 of bloom three years out of four. 



Mrs. Wm. Crawford. 



THE GABDENEBS' CONVENTION. 



The plans for the annual convention 

 of the National Association of Garden- 

 ers, to be held in CBeveland, August 26- 

 to 28, are nearly completed. The HoUen- 

 den has been selected as the associa- 

 tion's headquarters and convention 

 meeting place. 



August 26 and 27 will be devoted to 

 business. Tuesday evening, August 26, 

 J. Otto Thilow will deliver his lecture 

 on "The Flora of Hawaii," to which 

 the public will be invited. Wednesday 

 evening, August 27, the annual banquet 

 will take place. "1116 local committee, 

 comprising R. P. Brydon, W. E. Cook, 

 J. Fisher, R. Poole, T. M. Rowe, H, P. 

 Rapley, J. Hamilton, A. Brown, ap- 

 pointed by President Robert Weeks, is 

 preparing the entertainment features 

 for the visiting members and friends. 



Among the things to be brought be- 

 fore the convention are the proposed 

 cooperation between the country estate 

 owners and the national association, 

 the future policy and operation of the 

 service bureau maintained by the as- 

 sociation, the practicability of provid- 

 ing examinations for members of the 

 profession, and the question of how 

 young men can be induced to take up 

 the gardening profession. 



Sidney S. Wilson, vice-president of 

 the associated advertising clubs of the 

 world and former president of the Cleve- 

 land Advertising Club, will talk 

 on "How Can the Gardener Best Ad- 

 vertise His Profession?" and Edwin 

 Jenkins, of Lenox, Mass., will speak on 

 "How Can We Interest the Young Men 

 in Our Profession?" Quarantine Bill 



