20 



The Florists^ Review 



Jolt 24, 1010. 



i 



Bstobllshed, 1897, by Q. L. GRANT. 



Published every Thoraday by 

 The Florists' Publishing C!o., 



830-860 Oaxton BnlldlnR, 



808 Soutb Dearborn St, OhIoaffO. 



Tele.. Wabaab 8196. 



Registered cable address, 



Florrlew, Oblcago. 



Entered as wSbond class matter 

 Dec. 3. 1897, at the post-office at Ohl- 

 -caaro. lU.. under the Act of Mjuxsh 

 8,1879. 



Subscription price, n.80 a year. 

 To Canada. $2.60; to Europe. $3.00. 



Advertisln*; rates quoted upon 

 request. Only strictly trade ad> 

 Tertislntr accepted. 



n 



Besults bring advertising. 

 The Review brings results. 



There is little diminution in sales, in 

 spite of summer, where the retailers are 

 pushing trade actively. 



Have you an apprentice in your green- 

 houses, or do you count on hiring a com- 

 petent grower of some one's else train- 

 ing t 



It looks to a great many people as 

 though the continued rise in prices is 

 merely a case of getting while the getting 

 is good>> 1 • i> ^'■'' "" • 



There has bden ample warning that 

 a coal famine is impending. Any growe^ 

 who gets caught will have only himself 

 to blame. 



The man who has been putting off 

 building because it costs too much will 

 have to wait until the demand for flowers 

 is a good deal less than now. 



W. F. GuDE and Mrs. Gude, "Washing- 

 ton, were at Victoria, B. C, July 18. 

 They expect to attend the S. A. F. con- 

 vention on their way home. 



Beports of generous buying in all lines 

 of trade are good tidings to florists. When 

 money flows easily, an abundant share 

 will run into the flower stores. 



The two roses, Bussell and Premier, 

 are bo near alike in color that one won- 

 ders that so many growers should have 

 planted the latter without having cut 

 down on the former. 



While the trade has been getting bet- 

 ter prices for its products, it must be re- 

 membered that the cost of growing, and 

 marketing them has risen too. There is 

 still the need of care to eliminate waste 

 in order to make returns really profitable. 



The Want pages of The Eeview have 

 been growing so rapidly that now they 

 hold interest for readers second in number 

 only to those who consult the Classified 

 ads before they send an order anywhere 

 for plants. It pays to watch the Wants. 



For a grower who has confidence in 

 the quality of his carnations or other 

 bunched flowers, trade-marking them is 

 easy. All the grower has to do is to tie 

 his bunches with the advertising tape used 

 by retailers ; it can be had with the grow- 

 er 's name printed on it every few inches. 

 Anyone who does not know where to get 

 it can write The Review. 



Consideration for the other fellow in 

 trade dealings is always a good invest- 

 ment, and usually pays dividends in kind. 



A SLICK fellow can slip oi^e over in a *• 

 horse trade and make a hatful of money,««t 

 but he can't build up a business as a 

 horse dealer that way. 



Earlt buying seems increasingly im- 

 perative, the iliore one regards condi- 

 tions in other lines of trade. The late 

 comer is going to be a sad man. 



Tee petunia has become popular as a 

 window-box plant, much more so this sea- 

 son than ever before. It stands the 

 storms better than you might expect. 



Advancement of any line of busi- 

 ness seems to be in proportion to the 

 organization within the trade. Another 

 evidence of "in union there is strength." 



ANT EXTEBMINATOB WANTED. 



"Caa you tell us how to get rid of 

 antsf" It is a question which comes 

 to The Review time after time. Usu- 

 ally there is a little explanatory note, 

 like this: "They are in a bench where 

 chrysanthemums are planted; they bur- 

 row into the stems and the plant is 

 gone. We need something to exter- 

 minate the ants without injury to the 

 plants or the cypress bench boards; 

 there is no ant exterminator advertised 

 in The Review, Can you help us out?" 



There are a number of so-called ant 

 exterminators manufactured by com- 

 panies in the disinfectant and insecti- 

 cide business, but thus far The Review 

 has not been able to locate a manufac- 

 turer who has cared to advertise his 

 product regularly. * 



If any reader uses effectively any of 

 the proprietary articles, The Review 

 will be pleased to learn its name and the 

 name and address of its manufacturer. 

 Or perhaps a reader has a home formula 

 of his own he is willing to pass on. The 

 white ant (termite) is the one that does 

 the greatest damage and is hardest to 

 exterminate. 



WHAT IS THE DBTS' FLOWEB? 



On the day that marked John Barley- 

 corn's demise, daisies were in demand 

 in some places for wearing in the but- 

 tonholes of those who regretted his 

 passing. Perhaps hope for his tempo- 

 rary resuscitation between now and 

 January 16, 1920, may lead those who 

 desire such a respite before the long 

 drought, to continue to wear the em- 

 blem of their longing. Possibilities for 

 the florists' trade might lie therein, 

 could a flower be found for their op- 

 ponents. 



But search fails to- reveal a flower for 

 the drys. An old book says privet 

 stands for prohibition, but the blooms 

 on privet would hardly make good 

 boutonnieres, while the fashion of wear- 

 ing a sprig of privet would probably re- 

 sult in damage to neighbors' hedges 

 and little good to florists. The azalea, 

 we are told, stands for temperance. But 

 that is no better a selection for the 

 purpose. 



If someone would undertake to estab- 

 lish the wearing of a flower by the 

 drys, why not gaillardias, coreopsis, 

 feverfew or something similarly plenti- 

 ful at the present timet Consider what 

 a day June 30 might have been, had 

 every person declared his predilections 

 by wearing the flower of his side in his 



buttonhole. Corsages of the ^amblematic 

 blooms would have adorned the parties 

 that filled hotels and cabarets that 

 ^ night. And the one party would have 

 continued their boutonnieres for mourn- 

 ing and the other for rejoicing and vic- 

 tory. 



If there is any chance of a temporary 

 let-down of the bars of prohibition, let's 

 get a flower for the drys! 



UKE A PENDULUM? 



The rise and fall of demand and sup- 

 ply, the quick reversals that are com- 

 mon in J;his trade, often are likened to 

 the swing of a peddulum. It is noted, 

 too, that as with a pendulum, the longer 

 and stronger the swing in one direction 

 the longer and stronger the swing in 

 the other, or, as an intrepid gentleman 

 once remarked, ' ' the bigger they are the 

 harder they fall." 



For years, ever since the production 

 of stock became so large as t9 give add- 

 ed fopce to the swing of the trade pen- 

 dulum, there has been discussion of 

 ways to regulate the swing. Stability 

 is a highly desirable thing from many 

 points of view, but it should not be 

 forgotten that when the pendulum 

 ceases to function the clock stops. 



ONE THJNG NOT HIOH KBCED 



The policy of The Eeview smlkyB has 

 been to keep its charges, botKHJIor sub- 

 scriptions and for advertisinj^JH^aee, as 

 low as possible, to stay withinjHmeans 

 of all who are interested. thH it has 

 been a good policy is proved b^P^e fact 

 that, at a time wbMt^many publications 

 are unusually light, The Beview is doing 

 much the largest summer business in its 

 twenty years. It works like this: 



We will say that the Classified ads In The 

 Review certainly do bring good results, espe- 

 cially considering the small cost. — Krinc Bros., 

 rairbnry, lU., July 15, 1919. 



If you hear a man complain of the 

 cost of advertising you can be pretty 

 certain he spends a good bit of money 

 elsewhere than in The Review. 



OHJOAGO. 



The Market. 



There has been a further recession 

 since last report, a falling off both in 

 supply and in demand! 'fae market is 

 distinctly dull. With most of those 

 identified with this center, the cut flower 

 business is scarcely greater than a year 

 ago, and there are some who say they 

 cannot even claim so much as that. The 

 supply of stock is extremely light; there 

 is little business, but not enough first- 

 class flowers to take care of the small 

 demand. It is difficult to fill satisfac- 

 torily the orders which come in, and if 

 there should be any sudden increase in 

 the demand there would be disappoint- 

 ments. The shipping business continues 

 more active than the city trade. There 

 is a good city demand on Saturday, the 

 big day for the large number of small 

 stores, and there is a good demand again 

 on Monday, for the Saturday's pur- 

 chases have either been sold or been 

 lost and the stores have to restock on 

 Monday. Shipping demand also is fair 

 on Monday, but diminishes as the mid- 

 dle of the week approaches, coming to 

 life again on Friday. 



Of the small quantities of flowers 

 coming into the market, a large percent- 

 age are of extremely poor quality. There 

 are only a few flowers which will meet 



