dS^ 



The Florists' Review 



JULT U, !•!•. 



•VS' 



RUBRUN 

 LILIES 



$8.00 per 100 



Now is the time to 

 stock up with 



SPHAGNUM 

 MOSS 



Large 5-bbl. Bales of 

 good clean Moss 



$3.00 each 



6 Bales for $15.00 



THE LEO NIESSEN CO. 



WHOLISALK FLORISTS "? 



12th and Race Sts., nnUDELriU, PA. 



BALTIMORE, MD. WASHINGTON. D. C. 



At this time of the season you have to depend mostly 

 on outdoor grown sto&k if you want something showing 

 quality. 



GLADIOLI and ASTERS 



are the best items that we recommend to you. 



GLADIOLI 



are coming in much 

 stronger, and most of 

 this stock is exception- 

 ally well grown. We 

 specialize in the better 

 varieties and we know our 

 Gladioli are much better 

 than what we have hand- 

 led fCny previous season. 



$6.00 to $8.00 per 100 



ASTERS 



are slow coming in this 

 season. The supply is 

 getting larger every day, 

 and wesh ^uld haveenough 

 of them now to take care 

 of the demand. Some of 

 our growers will have 

 some very fine -Asters 

 this season, large flowers 

 and long slems. 



$3 00, $4.00 »d $5.00 



per 100 



EARLY aOSIRG 



WE CLOSE 



EVERY DAY 



AT 4 P. M. 



Good Greens 



Is one if our Specialties 



PLUMOSUS 



50c per bunch. 



SMILAX 



35c each 



ADIANTUM 



$1.50 per 100 



BRONZE GALAX 



$12.50 per case 



DAGGER FERNS 



$2.50 per 1000 

 In case lots -$2.00 per 1000 



best ever given in former years. This 

 was the twenty-sixth given by the Flo- 

 rists ' Club. 



Publicity Committee Meets. 



The florists' publicity committee held 

 its monthly meeting July 15. The finan- 

 cial statement as read by the secretary 

 showed that the monthly contributions 

 as collected by the various wholesalers 

 had decreased somewhat, owing to the 

 dull season. The statement also showed 

 that all advertising bills had been paid, 

 and that a healthy balance is now in the 

 hands of the treasurer to begin the fall 

 advertising on a large scale. 



The rest of the evening was devoted 

 to discussions on various plans of pub- 

 licity, all of which will be taken up at 

 a later meeting of this committee. The 

 next meeting will be held at 2 p. m,, 

 August 12. 



Various Notes. 



The Retail Florists' Association at its 

 meeting of July 14, at Mission Inn Gar- 

 den, again failed to attract a satis- 

 factory attendance of its members. 

 Only half a dozen of them were present 

 when the meeting was called to order. 

 No business of any kind was transacted, 

 owing to the small attendance. It is 

 doubtful if any more meetings will be 

 held during the summer months. 



Carl Diemer, of the Diemer Floral Co., 

 is spending his vacation visiting rela- 

 tives at Charleston, 111. Mrs. T. Diemer 

 will take a northern trip next month, 

 which will include Detroit. 



Charles Wors was all smiles last week. 

 He is a grandfather for the fourth time, 

 as the stork left a fine baby girl at the 

 home of his daughter, Mrs. Dowling. 



A pleasing feature at the florists ' pic- 

 nic was the attendance of all the officers 

 of the Florists' Club, from President 

 Hummert down. Among the former 

 presidents of the club in attendance 

 were J. F, Ammann, Jules Bourdet, W. 

 J. Pilcher, George B. Windier, F. J. Fill- 

 more, F. H. Weber and J. J. Beneke. 

 All worked hard to make the event a 

 suceeee. 



BERGER BROS. 



■ FINE GLADIOLI 



Panama, Ameriaa, Mrs. Francis Kins^, Pendleton, Cardinal 



and other choice sorts. 



EARLY ASTERS 



All Varieties of SEASONABLE CUT FLOWERS, White and Colored. 



1225 Race St. PHILADELPHIA 



Mention The Review when yon write. 



There is great activity among the St. 

 Louis county growers this summer. 

 There is a great deal of new glass being 

 addfid^ as well as rebuilding of the old 

 houses. Some are complaining of the 

 slow arrival of the material to complete 

 the houses. 



lies Cole, of Hembreiker & Cole; 

 Walter F. Corrigan, of the Springfield 

 Floral Co., and J. J. Burke, of A. C. 

 Brown, all of Springfield, 111., were re- 

 cent visitors, calling on the trade. 



The transportation committee is mak- 

 ing efforts to bring some of the western 

 florists to St. Louis on the morning of 

 August 18 to travel with the St. Louis 

 delegations to Detroit on the presi- 

 dent's special. A special car will be 

 arranged for and two if necessary. 

 The time set is 8:15 a. m., August 18, 

 via the Wabash railroad, arriving in 

 Detroit at 10:10 p. m. J. J. B. 



PHILADELPHIA. 



The Market. 



The market is bare. There are so 

 few good flowers that the "No flowers, 

 no business" saying approaches fact. 

 What the reader wants to know is what 

 there is; what can be had. First and 

 foremost, gladioli in unusually fine va- 

 rieties; then asters, early varieties; 



then the miscellaneous group led by 

 candytuft and closed by dahlias. These 

 are all outdoor flowers and can be rec- 

 ommended. The indoor group are more 

 difficult to clearly describe. Boses come 

 first. There are a few really good roses 

 and a larger number of poor ones, most- 

 ly short-sten^med. These are decreasing 

 day by day as the cutting back pro- 

 gresses. Few calendulas are fit for use. 

 The orchid crop is off now. There are a 

 few of the small Cattleya Harrisonise. 

 When we get to lilies, there is a sur- 

 prise. Valley has reappeared. Too bad 

 it has come at this time. There were 

 no smart weddings; it didn't sell. There 

 are a few rather so-so Easter lilies and 

 a nice lot of pink lilies. Whether they 

 are rubrum or splendens has slipped me. 

 People say, "There is no business." I 

 dissent. How can you say there is no 

 business when everyone who has any 

 flowers fit to offer is refusing orders 

 daily? 



Highland Changes Hands. 



The Highland Rose Co., of Morton, 

 Pa., has been purchased by George 

 Aeugle from B. C. Hayden. That is the 

 simple business announcement that what 

 has been coming for some time is now a 

 fact. It is the result of hard, conscien- 

 tious work and ability on one «ide ; 



