Jolt 24, 1919. 



The Florists^ Review 



33 



t ■>. i • * 



ASTERS 



GLADIOLI 



The early* varieties are arriving, of very good 

 quality, quantity increasing daily. 



$3.0Q, $4.00, $3.00, $6.00 per 100 



of the better and 

 newer kinds 

 $6.00, $8.00, $10.00 per 100 



Everythinif in Cut Flowers, Plants, Greens, Ribbons and Supplies. 



Bastness Hours: 7 A. BI. to 4 P. BI. 

 Saturday, 7 A. M. to 1 P. M. 



DONT FAIL TO ATTEND the S. A. T. Convention at Detroit, August 

 19,20,21,1919. We will have a splendid display of ribbons, baskets, etc. 



S. S. PENNOCK COMPANY 



The WhalesaU Florists of Philadelpliia 

 1608-9* Lndlow Str««t, PHILADi:i.PMIA, PA. 



New York 

 117 West 28th Street 



Baltiiii*r« 



Franklin and St. Paol Sta. 



WashliiEt*!! 



1216 H Street, N.W. 



Mention The ReTlew when you write. 



GLADIOLI 



IN ALL VARIETIES 



AStERMUMS 



Philadelphia Cut Fiawtr Ct. 



1517 SaoMm Street, Philadelphia 



Mention Tlw ItoTlsw when job writ*. 



THE HOUSE OF MERIT 

 fl6rists' supplies 



JOS. a. NEIDINIER CO. 



1309-11 N. Second Street 

 PHILADELPHIA, PA. 



Big Money in Brave Markers 



"Write for Proposition 



Wanted qaotationa on Jap. Frieze, Fiber Ribbon, etc. 



Pot coTerg. 10 in . whole willow. Sept. deUvery, 

 $e.OU do7.., cash. 



STEIN'S FLORAL SUPPLY, ^L'Lp'h;".?!^' 



kindly interest, good will and a desire 

 to retire on the other. 



The Highland Rose Co. has 28,000 

 roses planted out in its greenhouses. 

 Double White Killarney, Prima Donna, 

 Maryland, Ophelia and Sunburst are the 

 varieties grown. W. E. Fowler is man- 

 ager. The stock is marketed by the 

 Philadelphia Cut Flower Co. 



The Group of Three. 



Those who superstitiously look for 

 happenings in threes will receive con- 

 firmation of their belief in the deaths 

 of Anderson, Beavis and Mecky within 

 the brief period of eleven days. That 

 three men, all so noted in the annals of 

 Philadelphia floriculture, should die 

 within so short a time at an age that 

 averaged over our allotted three score 

 and ten, is truly remarkable. All were 

 successful. All were highly esteemed. 

 All will be deeply mourned. 



How the Other Half Live. 



A good deal is said and even written 

 at this season about this being the sea- 

 son of the ice cooler, the palm leaf fan, 



||uiiiiiiaiiiuiiiiiioiiiiMiiuiaiiiiiiuiiiiauiiMiMuouuiiiiiiouuuBiioiiuiiuuiauiiin 



EDWARD REID 



Offers for 



Midsummer 



I 



I 



EARLY ASTERS, Pink, White, Purple, Lavender. 

 GLADIOLI, America and all the leading varieties. 

 ROSES, Victory (formerly Kaiserin), Ophelia, Double White 

 Killarney. \,.', ; 



CANDYTUFT, FEVERFEW, GREENS 



Wlian Thay'ra Raid's, Tbey're Rlclit 



I 1619-21 Ranstead St., PHILADELPHIA, PA. 



•liiiiniitOTimimioniiiniiiiomiiininaiiniwiiioiniBiinoiiunnii o i m nninninimmioimnwionnnniiin 



Mention The Review when you write. 



ROSES, CARN4TI0NS, DAHLIAS and GLADIQU 



PHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 

 1615 Ranstead Street, Phihidelphia, Pa. 



Mention The Berlew when yon write. 



Afulllineof 



all seasonable 



Cut Flowers 



CHARLES E. MEEHAN 



5 South Mole Street, 

 PHILADELPHIA, PA. 



the fly and swatter. I have sometimes 

 wondered whether those who talked that 

 way know that this is the hardest sea- 

 son of the year for those who make their 

 positions possible. There would be no 

 traders, no salesmen, no clerks, without 

 "stuff," and there would be no "stuff" 

 without a lot of hard work under glass 

 in summer. The other day I went so 

 far as to tell a young salesman in whom 

 I was interested that I thought he ought 

 to work in the greenhouses for a couple 

 of months in summer to learn something 

 about the cost of production. He didn't 

 like it; of course he didn't. It looked 

 like trying to put one over on him. 

 Yet such experience is the surest safe- 



Gladioli, Carnations 



WM. J. BAKER 



Wholesale Florist 

 12 South Mole Street, Philadelphia, Pa. 



guard against poor sales. Supply and 

 demand and quality are not all the 

 things that count. Cost of production is 

 becoming increasingly important and 

 requires study. A good deal has been 

 said about how much the grower may 

 learn by visiting the market. Quite as 

 much might be said with equal truth 



