JOI.Y 24, 1919. 



The Florists^ Review 



49 



Detroit 



J. Breitmeyer's Sons 



26 and 28 

 Broadway 



Member 

 F.T.D. 



• tw «.■>?, . 



It always is a pleasure for me to 

 keep an eye personally on orders for 

 Brother Florists. 



Philip Breitmbveb. 



Washington, D.C. 



^^&^GUDE'S 



CUOe BROS-CO. 



FLORISTS 



1214 r 9T.N.W. 



WASHINQTOHOS. 



Members 

 Florists' Telegraph Delivery. 



WASHINGTON, D. C. 



Louise Flower Shop 



Connecticut Ave. at N. St., N. W. 



Ulas Ijoutse W. DauKherty, • • Proprietress. 



Phones— Franklin 3679. 8841. 3S42. 



Member FlorlHts' Telegraph Delivery. 



NATIONAL PUBUOITT OAHPAION. 



FOREIGN SECTION 



Liverpool, England 



DINGLEYS. Ltd., Florists 

 SHEFFIELD, ENGLAND 



WM. ARTINDALE & SON 



FLORISTS SEEDSMEN NURSBRTMEN 



Manchester, England 



DINGLEYS; Ltd., Florists 



Fund Speeds Up Some. 



This week we are recording a list of 

 contributions to the publicity fund ap- 

 proximating something over $1,200. 

 This is a decided improvement over the 

 lists of the last few weeks, but only 

 about half ^f what an average list 

 should be for every week in the year if 

 we are to reach our goal of $100,000. 

 As our fund-, stands now, we are many 

 thousands/of dollars short of half the 

 fund aimea at, and are more than half- 

 way through the year. 



Next month our publicity committees 

 will make their reports to the society's 

 convention in Detroit, and unless con- 

 tributions become more active in the 

 intervening weeks, they will not be 

 able to report the collection of at least 

 half of the amount of the fund. 



At the convention the committees 

 will i^eet jointly to discuss plans to 

 contintie the publicity work during the 

 fall and winter season, the summer sea- 

 son already having been provided for. 



What amount of money are we going to 

 place at their disposal for immediate 

 use? It must be remembered that the 

 production of flowers throughout next 

 season promises to be abnormally large, 

 consequently calling for greater effort 

 to improve the demand for them, if we 

 are to avoid gluts and obtain remunera- 

 tive prices. Publicity, and lots of it, is 

 needed more than ever. To get it we 

 must have money. We are no longer 

 buying "a pig in a poke." We know 

 that we get a ipbgnificent return for the 

 money we spend, and the more we spend 

 the greater the return. 



We are addressing particularly those 

 florists who have not yet sent in sub- 

 scriptions. It is beyond our conception 

 that they do not intend to contribute,, 

 but why not send them in now, thus not 

 only relieving the committees of uncer- 

 tainty but permitting them to make 

 their publicity plans in the best inter- 

 ests of allt The plans now maturing 

 may call for the immediate appropria- 

 tion of as much as $20,000. If the com- 

 mittees do not find such an amount 



