juLT 81, 1M8. The Florists' Review 



Yes, it's Warm, but if you 



7 



It will Pay You Well 



It is time the old-fashioned idea Florists can not do 

 business in summer was forgotten. There has been a great 

 change in recent years and it has been proved Florists who 

 TRY — those who keep pushing — CAN do business all the 

 year around. We know this is true because— 



July has been the Biggest Month in 

 the history of our Supply Department 



(Larger even than November 6t December, heretofore 

 the biggest months in Florists' Supplies) 



July has been big with us because we have pushed the manufacture and sale of 

 merchandise— and because our customers— including most of the successful Florists 

 of the United States— also have pushed their sales. August will he just as good, or 

 better, if we all work to make it so. 



Fall Buying has not yet begun in earnest 



Every line of the so-called luxury trades in America is booming — nobody ever 

 saw the like. We are doing a record business, but Florists are buying mostly for cur- 

 rent needs, not for next Fall and Winter. 



Merchandise will be scarce next winter and NOT cheaper in price. All signs 

 point to advances. 



It is high time orders were being placed for Fall, The Florist who gets his 

 goods now will pay no more, if as much, and next winter he will be pushing his 

 selling when the other fellow is spending his time hunting for merchandise or waiting 

 for it to come. 



Randall salesmen will serve you well, but a trip to 

 Chicago usually is repaid by a visit to our show rooms. 



A. L. RANDALL CO. 



-•""oV^KUSVIS^VpI^S"'"' 1 80 N. Wabash Ave., CHICAGO 



