JCLT 31, 1919. 



The Florists' Review 



51 





Th» florlBto who** eard* ap)»«ar on the PM»« ewrrylnB this head* ar* praparad to fill ordon 

 '— — from ofhor fflorlato lor loeal dollTorr on tho usual basla. 



Abundantly Prepared 

 AT All Times 



Edwards Floral 

 Hall Company 



1716 Pacific Avenue 

 Adantic City, New Jersey 



Nurderies: Mediterranean 

 and South Carolina Aves. 



Member Florists' Telegraph DeMvery Ass'n. 



LEXINGTON. KY. 



John A. Keller Co. 



INOOKPORATED 



Main St., Opposite Phoenix Hotel 



Member Florists' Telegraph Delivery Ass'n. 



NEWARK, N. J. 



PHILIPS BROS. 



938 BROAD STREET 



Members F. T. D. 



Stroudsburg, Pa. Boonton, N. J. 

 Dover, N. J. Hackettstown, N. J. 



store in each town. Flowers fresh from our 

 own greenhouses. Immediate delivery all 

 Eastern Penna. and Northern New Jersey. 



UCDDirV rirv^oi- Member Florists' 

 tlLKlxlLK, riOnSl Telegraph Delivery 



Red Bank, N. J. 



W. W. KENNEDY & SONS 

 FLORISTS 



MEMBERS F. T. D. 



41 BROAD STREET 



All Middle State and Seashore 



NEW JERSEY POINTS 



and Northeastern Pennsylvania towns 

 are best reached from 



TRENTON 



MARTIN O. RIBSAM. Florist 

 Member F. T. D. Broad and Front Sts. 



Summitt HARRY 0. may, 



tTt T PROPRIETOR 



Newjerscy The Rose Shop. 



Atlantic City, N. J. 



EGG HARBOR FLOWER SHOP 

 1811 Pacific Ave. Crane & Hill. Props. 



Members 

 F. T. D. 



TRENTON, N. J. 



PARK FLORAL CO.. R. ABBOTT 



^reenhonsee— Bachanan. Laf a vette and Schiller Atb 



MONTCLAIR, N. J. 



MASSMANN 



Member Florists' Telegraph Delivery 



NEWARK, N. J. 



BEGEROW'S 



F. T. D. Member 

 946 Broad St. 



FRESH FLOWERS AND BEST SERVICE 



I should like to write a 

 little essay on 



"The Sweet Perfume of 

 Courteous Service" 



but actions speak louder 

 than words. Flowers are 

 my hobby and my busi ness . 

 If you have orders for de- 

 livery in N. E., wire us. 



BOSTONp MASS. 



"Penn, the Telegraph Florist" 



Member of Florists* Telegraph Delivery Association 

 124 TREMOr4T STREET 



Send Orders for 



WASHINGTON, 

 D.C. 



and vicinity to 



EVERYTHING 

 FIRST-CLASS 



Member F. T. D 



14th and H. Streets 



CUDEBROS.CO. 



FLORISTS 



1214 F 9TNW 



WASHINOTONDC 



Washington, D.C. 



GUDE'S 



Members 

 Florists' Telegraph Delivery. 



WASHINGTON, D. C. 



Louise Flower Shop 



Connecticut Ave. at N. St., N. W, 



Miss Louise W. DauKhcity, • - Proprietress. 



Phones— Franklin 3579. 3841, 3R42. 



Member FlorlMs' Telegraph Delivery. 



'v^?J^^Mm:m^'^J''^yi'^9^:ly*J . 



SECY YOUNG'S CORNER 



OFFICE: 1179 BROADWAY, NEW YORK 



ya^1^/s^1r/i^1^«\1^^1^^1^rs>i1r«v1r^1r/s^1^/s\1^/s^1rr*^1rr4^^?st1lVW»>w 



NATIONAL PUBLICITY CAMPAIGN. 



Only Half Speed Ahead. 



Another week and the contributions 

 to the publicity campaign fund exceed 

 $1,000. While this is improvement main- 

 tained, it is far from expectancy ful- 

 filled. A total of $1,000 a week will not 

 approximate $100,000 in a year; noth- 

 ing like it. Nobody likes to be put 

 upon half rations, but that is what it 

 will amount to if we do not meet the 

 quota set by our committee and our ex- 

 ecutive board — we shall only get half 

 of the benefit while the whole is in 

 sight. 



The complete list of subscriptions pub- 

 lished in the issue of The Review for 

 July 3 shows some disparity in the totals 

 for some of the states. The chairman of 

 the local committee for the state of 

 Virginia is, in a vigorous letter, calling 

 the attention of the florists in his state 

 to the small showing they have so far 

 made as contributors to the fund. The 

 neighboring state, West Virginia, with 

 little more than half the population, 

 makes a much better showing, but nei- 

 ther state is anywhere near the figures 

 expected of it. The local chairmen 

 of all the states are urged to do their 

 utmost to increase their state totals. 

 The national publicity is distributed 

 equally among the states in proportion 

 to the population; in fact, it could not 

 be otherwise. 



Join Roll of Honor. 



The eves of the manv hmulreds of sub- 



scribers to the fund are weekly turned 

 to the subscription list published in 

 these columns, with the expectancy of 

 seeing the names of tardy contributors 

 known to have not yet "come across." 

 The subscription list is now recognized 

 as a "roll of honor" in every sense of 

 the term. That which is worth having 

 is worth paying for. The venturesome 

 stage of the campaign is a long way be- 

 hind us; we are now paying for results 

 which we are absolutely sure of getting. 

 Look upon your contribution, if you 

 like, as a sort of return treat to 

 your brother florists who have treat- 

 ed you to the benefits of the campaign 

 already resultant. We are assuming, of 

 course, Mr. Reader, that you are still 

 merely on the list of prospectives. The 

 fall season will soon be here, with a 

 wealth of material to move. No matter 

 whether you are a grower or retailer, 

 the more active the movement of stock, 

 the greater your opportunity to make 

 your business profitable. Demand gov- 

 erns the situation, and, as you know, 

 it is the purpose of the publicity cam- 

 paign to stimulate and increase it. So 

 far, we have been able to do this, so 

 let us continue the good work. Your 

 committees must make their contracts 

 for space in the national magazines 

 many weeks in advance of publication. 

 Help them to make really worth-while 

 arrangements, by sending in your con- 

 tribution at once. 



Additional Subscriptions. 



The following subscriptions have 

 been received and are in addition to 



