86 



The Florists^ Review 



Max 8, 1919. 



ROSES 



SPANISH IRISES and other seasonable flowers 



StIIPPCD TO ALL POINTS 



United Flower & Supply Co^ inc. 



448 Bush Street, SAN FRANCISCO, CAL. 



Mention The Review when you write. 



lighter supply the last few days. Mis- 

 cellaneous outdoor stock affords much 

 variety in the daily supply, embracing 

 quantities of marigolds, mignonette, 

 myosotis, gaillardias, etc. Spanish iris 

 is conspicuous at most of the stores and 

 has a good call. It also is a prominent 

 shipping item, out-of-town orders easily 

 taking care of any threatened surplus. 

 Violets are entirely gone. 



Orchids are in heavier supply than 

 they have been for several weeks. 

 There is a surplus of gardenias. The 

 demand for flowering plants has held 

 up well since Easter. This applies es- 

 pecially to rhododendrons, hydrangeas 

 and roses. Greens are in ample supply. 

 There are heavy arrivals of fine cut 

 ferns. 



From all indications, stock for Moth- 

 ers' day will be in splendid condition 

 and ample for all requirements. The 

 outlook for flower buying on this day 

 is more favorable this year than for- 

 merly. 



Various Notes. 



A. J. Rossi, of Pelicano, Eossi & Co., 

 has been devoting practically all his 

 time to the Victory loan drive. The 

 final report on Easter sales at this es- 

 tablishment reveals a substantial in- 

 crease over previous years and post- 

 holiday business gives no ground for 

 complaint. Mr. Rossi 's advice to flo- 

 rists is to advertise — to make flowers 

 appeal to the buying public by attrac- 

 tive presentation in whatever way pos- 

 sible. For instance, if department 

 stores, specialty shops and other busi- 

 ness firms will pay a good price for rose 

 arches and other floral decorations, to 

 make their shops attractive, why is it 

 not good advertising for the florists to 

 make use of these special features in 

 their own places of business? If, after 

 an effective Easter display has brought 

 good sales, a rose arch or some other 

 large piece should be left over, charge 

 the cost to advertising and consider the 

 money well spent. As far as Mothers' 

 day is concerned, Mr. Rossi looks for 

 increased sales this year, but he holds 

 that much better results probably could 

 be obtained if the florists here would 

 get together and push. In his opinion 

 a few hundred dollars, spent by the 

 trade as a whole, to advertise Mothers' 

 day would pay big returns in the long 

 run, the idea being to get the custom 

 of buying flowers on that day firmly 

 established here. 



J. G. Pagano, buyer for Pelicano, 

 Eossi & Co., has the sympathy of the 

 trade because of the death of his one- 

 year-old baby. Death was due to pneu- 

 monia. Funeral services were held 

 April 25. 



Mr. Desmond, manager of the Holly- 



My Winter Orchid^flowering 

 Sweet Peas 



are now grown by over 8000 commercial florists. 

 Tkey have no eaual. Send for list. 



Ant. C. Zvolanek, Lempoc, Cal. 



MentloB The B«vlew when you write. 



Mexican Ivy 



CaUlomia'* Mo»t 

 Fopwxu Green 



iCXICAN Humboldt Eversreea Co. 



'^ ' OYEKVIUE CAL. 



Erica Melanthera 



Beat Wlnter-flowcrlntf Heather 



Rooted cuttiDKS. S60.00 per 1000. Not less than 

 600 sold. 



Out of 2-inch pots, well rooted, $14.00 per 100. 



Cash with order, please. 



PAOnC NORSERIES. Ctlma. S«b HitM fa. CaL 



BULBS 



FLORISTS' SUPPLIES 



C. KOOYMAN CO., Inc. 



431 Bash Street. SAN FRANCISCO, CAL. 



Mention The BeTlew when yoo write. 



SEABRIGHT BULB CO. 



686 Sequel Ave.. SANTA CRUZ, CAL. 



RUDOLPH FISCHER 



frecsia Specialist SAN GABRia, OL 



wood Gardens, Seattle, Wash., is spend- 

 ing a few days in San Francisco. 



N. F. Baldocchi, of Podesta & Bal- 

 docchi, reports much funeral work and 

 enough other business to keep the daily 

 receipts up to a comparatively large 

 figure. This house will have a 100 per 

 cent Victory loan flag. 



Mrs. C. E. McCoy, of Seattle, Wash., 

 stopped in this city a few days ago on 

 her way home, after touring southern 

 California. 



A few plants remained at the store of 

 B. M. Joseph after Eastet, but they 

 have found purchasers since, thus af- 

 fecting a close clean-up. 



Henry Avansino, of Avansino Bros., 

 sums up the situation in a few words: 

 "Stock is plentiful; flowers are par- 

 ticularly fine in quality and the demand 

 is seasonably good." 



Strong: Young Plants 



Ready for Shipment 



Double Petunias Belietropes 



Double Nirgnerites Fuchsiu 



at $4.00 per lOO 



Also the better kinds of Chrysanthemums for 

 pjt culture ready now. 



Write for LUt and Price* 



H. L OLSSON CO., Inc. 



Growers of Quality Planb to the Trade 



Box 4*4 SPOKANE. WASH 



Mention The ReTlew when you write. 



WE ARE THE LARGEST GROWERS OF 



ROSES -PORTLAND ROSES 



Superior Quality— Choice Varieties 

 Sell Better— Grow Better 



Ask for Price Lists. Order Now. 



Mountain View Floral Co.» 



PORTLAND, OREGON 



BEDDING STOCK 



Snap<1raffon8, Ctaerarlas, Petunias, Yerbenaa, 

 liObellas, Salvias, Asters, Pansles, Pentetemons, 

 Pelargoniums, Oeranlams, Caniias, Dahlias, Daisies, 

 DelphtnlDms, Primroses, Violets, Stooks, Holly- 

 hocks, Canterbury Bells, Chrysanthemums, Carna- 

 tions and many others. 



Mend (or Trade List. 



FRED 6. KULK, Wholesale Grower 

 8X4-836 Sanborn Ave.. San Jose, Cal. 



LARGE KENTIASI 



< 

 a 



(In tubs.) Ca«h with order. 

 KBNTIA FORSTERIANA 



7 ft. $8.50 I 8 ft. $10.00 

 EXOTIC NURSERIES 



Saatn B«H»ar«, C«L 



% 



J 

 < 



a. 



PRIMULA OBCONICA 



From 8-inch, 4-inch and fi-inch pots, S6.00, S8.00 



and S16.00 per 100. 



Still have a few ounces of Orohe's Champion 



Strain high-srade Petunia s^ed at 25c per Trd. 



Pkt.. S8.60 per ifl-oz., S5.60 per H-oz.. S17.M per oz. 



FRED GROHE CO. 



R. F. P. 4. Box 867. SANTA: ROSA. C AL. 



James Jordan, with F. C. Jaeger & 

 Son, has gone to Los Angeles, Cal., for 

 two weeks' vacation. A new man on 

 the Jaeger staff is George Moore, for- 

 merly with Mark H. Ebel, Sacramento, 

 Cal. Mr. Jaeger is well pleased with 

 business, having had a banner month in 

 April. He considers the outlook es- 

 pecially bright for Mothers' day. 



A wedding decoration which goes 

 down in history as one of the finest 

 pieces ever made by Albert O. Stein, 

 the Stockton street florist, was used at 

 the Moses Heller place, in Menlo Park, 

 April 27, when Miss Euth Heller be- 

 came the bride of Eichard Shainwald. 

 It was an outdoor wedding and primar- 

 ily a rose wedding, 1,000 dozen rosea 



