92 



The Florists' Review 



Hat 8. 1919, 



NURSERY STOCK for Florists' Trade 



Fruit Trees, Ornamental Trees, Shrubs, Small Fruits, Roses, Clematis, Phlox, Peonies, Herbaceous Perennials 



Write for our wholosalo trado list. 



73YEAR8 \ Wo &Ta SMITH COMPANY lOOOACRES 



GENEVA. N.IY. 



Mention The B«t1«w when yon wrlU. 



niRSERY NEWS. 



AME&XOAK ASSOCIATION OF NlTSSERTlIEir. 



Prealdent, J. R. iinjheyr, Waxabachle, Tex.; 

 Tlce-prealdent, J. BMward Moon, MorrlSTiUe, Pa.; 

 Mcntary, Oliarlea Sisemore, Louisiana, Mo. ; coun- 

 ■el, Onrtla Nye Smith, 19 GongreM St., Boaton, 

 Mats.: treasurer, J. W. Hill, Des Moines, la.; 

 forty-iourtb annual convention. Hotel Sherman, 

 Ohlcaco, June 26 to 27, 1919. 



Are you one of those who found April 

 the biggest month in the history of the 

 nursery business? 



Many nurserymen have found this an 

 exceptionally good season, as the 

 weather has been such that planting 

 could be done every day during the 

 winter. 



NXTBSERYMEN'S PUBLICITY. 



Educational Campaign. 



"Does general educational publicity 

 build business?" It does, according to 

 Manager F. F. Eockwell, of the Nurs- 

 erymen's National Service Bureau. In 

 support of his statement, he says: 



"Every time anybody suggests na- 

 tional publicity for nurserymen and 

 ii-entions as an argument in favor of it 

 what the California Fruit Growers', or 

 some other association, has done, some- 

 body in the back row is seen to rise up 

 and say: 



" 'Yes; but our proposition is differ- 

 ent. You cannot standardize nursery 

 stock — and without standardization, 

 publicity is not worth a tinker's tink.' 



"Well, let us see about that. Let us 

 take the things most nearly like the 

 nursery trade — seeds and flowers. Has 

 anyone ever succeeded in standardiz- 

 ing seeds or flowers? 



More War Gardens. 



"If you know any seedsmen at all, you 

 know what the demand for vegetable 

 seeds has been the last three years. 

 Any seedsman will tell you that the 

 publicity given to homa gardening by 

 the National War Garden Commission 

 and the Departm nt of Agriculture has 

 helped tremendously the sales of vege- 

 table seeds. The point of greatest in- 

 terest is that the demand has kept up 

 even after the war stimulus has ceased. 



"Certainly flowers cannot be stand- 

 ardized. They are, compared to either 

 vegetables or nursery stock, a luxury. 

 However, last year, with the war still 

 on and the Red Cross and war chest 

 campaigns being pushed, the florists' 

 business increased. The leading florists 

 of the country believe the increase was 

 due to their publicity campaign. That 

 they are not merely talking when they 

 say it is proved by the fact that the 

 trade is using more money this year 

 than last year for the publicity cam- 

 paign. When a man talks with a check, 

 he means 'nhat he says. 



Berberis Thunbergii 



Two and three-year bushy stock — 

 still dormant and in good condition 



$120.00 per 1000 

 75.00 per 1000 



24 to 30-in. @ $15.00 per 100 

 18 to 24-in. @ 10.00 per 100 

 12 to 18-in. m 7.00 per lOO 



JACKSON & PERKINS COMPANY, 



50.00 per 1000 



NEWARK, NEW YORK 



FARMERS NURSERY CO. 



Troy, O. 



FRUIT TREES. 

 ORNAMENTALS, 

 SHRUBS, PERENNIALS 



GET OUR 

 PRICES 



Mention The BcTlew when yon write. 



IBOLIUM 



Introdneert of 



BOX-BABBERRY 



Thancw 



U A D n Y DD lUCT ^ 'NTA X OVAUFOUUM. To be sent out I 



Hybrid nAnU I rnlf CI i in the fall of 1919. More about it later. I 



THB BLM OITT NURSBRT CO.. ■r||| UAWBa Mkaa I 



^^WOODMON^JUBSBRIEgilnOj^Mt^J^'KW^WJJJ 



Mention The Beriew when yen write. 



Best Young Trees 



LITTLE TREE FARMS 



FRAMINGHAM. MASS. 



Millions of Evergreen and Decidu- 

 ous trees, all grades and sizes. 



Write for Price List 



Firs, Junipers, Arbor-vitaB, Pines, 



Spruces, Maples, Ash, Oaks, 



Lindens, Elms, etc. 



# 



Ameiicui Forestry Company 



18 Beacon St., Boston, Mass. 



^ 



Mention The Reriew when yon write. 



"This year, though prices are higher 

 than they have been for several years, 

 nurserymen have found a greater de- 

 mand for their products than ever be- 

 fore. The reason for this is publicity. 



Work of the Bureau. 



"The work of the Nurserymen's Na- 

 tional Service Bureau was not started 

 until the beginning of the year, but 

 during the last several weeks prospec- 

 tive planters have been urged to plant, 

 told what to plant and now, by the 

 series of educational articles which the 

 bureau has supplied to over 500 news- 

 papers throrughout the eastern and mid- 

 western states. 



PINUS MUGHO 



(IHvf. Mt.Plnc) 



Inch Per 100 



6-10 Field-OrownStock2tr 116.00 



10-12 Field-Orown Stock 2 tr 20.00 



12-18 Field-Orown Stock 2 tr 26.00 



18-24 Field-Orown Stock 2 tr 86.00 



Feet Per 10 



1 -iHi Specimens B. A B. 8 tr $9.60 



1^-2 Specimens B. 4Jb B. 8 tr 16.00 



TAXUS CANADENSIS 



(AflMricaa Y«w) 

 Inch Per 100 



6-15 Bedded Stock 1 tr S 6.00 



10-12 Field-Orown Stock 2 tr 16.00 



Feet Per 10 



1 -1^ Specimens B. A B. 8 tr $20.00 



1*9-2 Specimens B. A B. 8 tr WM 



Nice, thrifty, acclimated American-vrown 

 atock. Send for complete Wholesale Price List. 



The D. Hill Nursery Co., he. 



Evercreen Specialists 



Largest Gnnvers in AmMrlca. 



Box 407 DUNDEE, ILL. 



M»ntton The Beriew when yon write. 



MLUONS or SEEDLINGS ^.T^Zf^"^: 



Hundieds of varietlee to select from. Evergreen 



and Decldnoas Trees, Shmbs, Bulbs and Plants. 



AMERICAN FORESTRY CO., PEMBINE, WIS 



Mention The Beriew when yon write. 



"The work of the Nurserymen's Na- 

 tional Service Bureau is still in its in- 

 fancy, but, if the little we have done 

 so far has shown results so noticeable, 

 can any nurseryman who is at all fa- 

 miliar with the part publicity plays in 

 modern merchandising have any doubt 



