Mat 15, 1019. 



The Florists^ Review 



23 



CINCINNATI. 



The Maxket. 



Mothers' day business succeeded in 

 cleaning up the market extremely well. 

 Everything that was good sold readily. 

 The demand from out of town was quite 

 heavy. Stock was somewhat scarce the 

 early part of this week, but it was ex- 

 pected that by the middle of the week 

 receipts would be normal again, and that 

 the market would become easy. 



Eoses are in good supply. All the rose 

 growers shipping inUo this market ap- 

 pear to be in crop and local wholesalers 

 are having a good supply of excellent 

 stock. Carnations were scarce the early 

 part of this week, after being cut closely 

 to take care of the demand for Mothers' 

 day. Easter lilies and callas are in good 

 supply, while some excellent rubrum 

 lilies may be had. Sweet peas are fairly 

 plentiful. Snapdragons are almost a 

 drug on the market. The receipts of this 

 flower are so large that it is impossible 

 to move all of them. 



The first peonies have made their ap- 

 pearance. Some excellent gladioli and 

 miniature gladioli may be had. Cape 

 jasmines are in the market. Other offer- 

 ings are stocks, irises, calendulas, mar- 

 guerites and forget-me-nots. 



Greens are in fair supply and are find- 

 ing a good market. 



Various Notes. 



William Niehaus has opened a new re- 

 tail flower store at the corner of Mont- 

 gomery pike and Clarion avenue, in 

 Evanston. 



Miss Mary Stockley, who has opened 

 a retail flower store at Portsmouth, O., 

 was in this city on a buying trip last 

 week. 



C. E. Critchell has received his new 

 delivery truck and has put it into com- ' 

 mission. The business of May 9 estab- 

 lished a record for Mr. Critchell. It was 

 the largest day's business since he 

 opened his establishment. 



Among recent visitors were H. Cheese- 

 man, representing Ealph M. Ward & Co., 

 New York city; H. G. Haverkamp, of 

 Eising Sun, Ind.; G. W. Frisch, Jr., of 

 Dayton, O.; Karl W. Heiser, of Hamil- 

 ton, O., and Martin Weber, of Brook- 

 ville, Ind. C. H. H. 



nual subscriptions for four years 

 amounting to $450 were forthcoming. 

 Several applications for membership in 

 the S. A. F. were received, including two 

 life memberships. 



Director Critchell assured the pub- 

 licity committee that a much more gen- 

 erous financial support could be counted 

 upon from the Cincinnati interests in the 

 near future. The meeting adjourned at 

 a late hour. 



The success of this meeting and the 

 meeting of the publicity committee, held 

 during the day, was remarkable, as show- 

 ing the intense interest taken in the 

 campaign. John Young, Sec'y. 



used coleus and alternantheras. How 

 many plants should be used for eleven 

 letters four feet long on a terrace with 

 a rise of 45 degrees. The terrace is 

 seventy-five feet long. How much space 

 should be used? I am going to use 

 barberry for a background and santo- 

 linas in front of the shrubbery. I have 

 several landscape books, but fail to find 

 how to figure the number of plants and 

 the space to be used for the letters. 



P. S.— Mich. 



Meeting of Trade Interests. 



There was an enthusiastic meeting of 

 the florists of Cincinnati and vicinity 

 at the Hotel Sinton, Cincinnati, on 

 Thursday evening, May 1, with a splen- 

 did attendance. Director C. E. Critchell 

 opened the proceedings with a rousing 

 address of welcome, putting the au- 

 dience in a good humor which lasted for 

 the remainder of the evening. 



Addresses were made by President J. 

 r. Ammann; Chairman George Asmus, 

 of the publicity finance committee; 

 Chairman Henry Penn, of the publicity 

 committee, and Major P. F. O'Keefe, 

 of the P. F. O'Keefe Advertising 

 Agency, Boston. The latter outlined the 

 program for magazine publicity to be 

 followed until the opening of the fall 

 campaign. 



Director Joseph H. Hill, Herman 

 .Knoble, of Cleveland; T. H. Joy, of 

 Nashville, Tenn.; Guy French, of Morton 

 Grove, 111.; Secretary Young and ofners 

 also took part in the proceedings. The 

 main topic discussed was, of course, the 

 publicity campaign and in the end an- 



BRIEF ANSWERS. 



I. A. B., Tex. — We do not know of 

 any successful fiber substitute for sand 

 for propagating. 



M. F. C, S. C— Address John G. Esler, 

 secretary Florists' Hail Association, 

 Saddle Eiver, N. J. 



J. W. I., 111. — Inquiries which do not 

 show full name and address are not an- 

 swered. A stamp should be enclosed. 



PLANTS FOR LETTERINa. 



What is the best red, low-growing, 

 bushy plant for letter work? I have 



For the eleven letters forty-eight 

 inches in length, which should have a 

 width of twelve inches to be effective, 

 you should use three rows of plants set 

 four inches apart in order to make an 

 effective show from the start. You can- 

 not use anything in red more effective 

 than alternanthera. The varieties 

 rosea nana or brilliantissima would be 

 excellent for your purpose, and the num- 

 ber of plants to be used if spaced as 

 suggested would be 950. To be liberal, 

 you might call i^ :}^,000. Coleus could be 

 used instead qt alternanthera and they 

 would go wider apart, so that half the 

 number of plants would suffice, but they 

 require a great deal more pinching and 

 are not so good for formal lettering as 

 alternantheras. C. W. 



MOTT-LY MUSINGS 



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Kennedy & Ledoux, of St. Albans, 

 Vt., are fortunate in having enough 

 material on hand, purchased when it 

 was lower, for two houses. These will 

 go up this summer, if the favorable 

 conditions which now exist continue. 

 Funeral work has been heavy. 

 • • • • 



It is a healthy sign of the times when 

 the craft gets together and agrees upon 

 prices to be asked at special occasions. 

 Baker Bros, and George E. Hunt, of 

 Rutland, Vt., have decided upon a 

 slight advance while their own stock 

 holds out. Afterward they will be gov- 

 erned by the market. Baker Bros, re- 

 port a good season, both in seeds and 

 flowers. Mr. Hunt has considerable land 

 planted to nursery stock. This branch of 

 the business is gradually increasing and 

 is healthy, but before long the ground 

 will be too valuable for this purpose, as 

 a real estate boom has started. 



A. J. Binley, of Glens Falls, N. Y., 

 notes a big increase in the business 

 and attributes his success to keeping 

 prices as near to normal as possible. 

 For instance, his customers are aware 

 of the fact that they will not have to 

 pay more than $2.50 per dozen for 3%- 

 inch geraniums and, this being a leader, 

 it gives them confidence to proceed fur- 

 ther down the list of bedding plants. 

 In having a base, there is something to 

 build upon and usually one is fortunate 

 enough to have a class of patrons who 

 are willing to pay an advanced price 

 for selected stocks. The Binley plant 

 and buildings are being thoroughly 

 overhauled. "A continuation of pros- 

 perity is assured," observed our san- 

 guine confrere. 



There was not so large a call for car- 

 nations on Mothers' day, only about 

 what could easily be filled, according 

 to W. E. Peters, of Burlington, Vt., who 

 reports a steady demand through the 

 entire season. Memorial day is ex- 

 pected to create big business in plants. 

 The dull, cold weather is holding back 

 blooming stock. 



• • • • 



Describing his recent visit to Wash- 

 ington at the special invitation of the 

 authorities, relative to the embargo on 

 orchids in particular, John E. Lager, of 

 Lager & Hurrell, Summit, N. J,, ob- 

 served that "while it is true grand- 

 mother increases her stock of geraniums 

 by taking slips, this method is not ap- 

 plicable to the increase of cattleyas, for 

 instance. Nor by foUowiag along the 

 lines adopted by the free seed distribu- 

 tion plan would the production of seed- 

 lings be facilitated. I was amazed at 

 the unfamiliarity of the authorities with 

 the subject, but what gets my goat is the 

 fact that, while many members of our 

 craft are supposed to be holding up our 

 hands, they are really butting us from 

 the rear. The old proverb, 'United we 

 stand, divided we fall,' is a true one, 

 and unless we do hold together, nothing 

 will be accomplished. We are not wor- 

 rying about the sale of plants while the 

 flowers are bringing the prices they have 

 of late. ' ' At this point in the conversa- 

 tion, Mr. Hurrell announced his deter- 

 mination to do his bit by using every 

 practical means to increase the present 

 stock. Another item of news was the 

 information that Leslie H. Hurrell, a 

 member of a medical corps, was en rout* 

 to Cologne, W. M. 



