92 



The Florists' 



Mat 22. l»l«. 





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PAC IFIC C OAST Department 



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LOS ANQELES. 



The Market. 



While carnations have been a little 

 overplentiful the last few days, the de- 

 mand has kept up well and there is 

 every reason to believe that prices will 

 be maintained until after Decoration 

 day. The greenhouse stock is of fair 

 quality only, but the outdoor and lath 

 house flowers are much better than 

 usual at this time. Gladioli are coming 

 freely now and will be more plentiful 

 each week. There should be a fair sup- 

 ply for the holiday. Roses are about 

 as last reported and their quality is not 

 of the best for long-distance shipping. 

 Apparently there will be a big demand 

 for all classes of "everlastings." 

 Statice, helichrysum and others are fine. 

 Shasta daisies again ship well and are 

 in great request. Outside of cornflow- 

 ers, there is little in the way of good 

 shipping stock in small flowers although 

 they are good for local retailers' dis- 

 play. Orchids are even with the de- 

 mand. Greens are not plentiful. 



Various Notes. 



C. Brazee, of Wilmington, says he 

 will increase his plantings of statice 

 considerably this year, at least five ad- 

 ditional acres going in. 



At the Superior Nursery all hands 

 are busy shipping dahlias and other 

 dormant stock, as well as a big quan- 

 tity of local ferns and flowering plants. 

 A new fern, a sport of Nephrolepis 

 Whitmanii, shows great promise. It 

 has lost most of the crest or fringe and 

 is practically smooth-leaved, hard in 

 appearance and texture. It should be 

 splendid for porch and window plants 

 and is an unusually rapid breeder. It 

 is quite a distinct break, looking more 

 like a pteris than a nephrolepis. The 

 pretty X. Smithii is also being raised 

 here in considerable quantities. 



Mr. and Mrs. Gutting are consider- 

 ing a fishing trip to the Bear valley 

 country shortly. 



D. MacRorie, of the MacRorie-Mc- 

 Laren Co., San Francisco, was a visitor 

 this week. 



George Eischen has resigned his posi- 

 tion with J. W. Welters, at least tem- 

 porarily, in order to help out his father 

 at his Montebello ranch. Mr. Eischen, 

 Sr., has not been as well of late as his 

 friends would wish. 



H. N. Gage is passing the cigars this 

 week, the occasion being the arrival of 

 an eight-pound boy at his home. Both 

 mother and child are doing well. 



C. E, Morton, of Phoenik, Ariz., has 

 been visiting in the city this week, 

 having driven up with a friend. Busi- 

 ness, he says, is good and flowers more 

 or less plentiful at Phoenix. 



Tassano Bros, have their new green- 

 houses about ready for the glass at the 

 Artesia nursery. Angelo Tassano, who 

 runs this end, says he .is well satisfied 

 with the season's business there. 



W. B. Clarke, salesman for the Cot- 

 tage Gardens Nurseries, Eureka and 

 San Jose, has been calling on the trade 

 this week. His sister, Miss Pansy 



Clarke, accompanied him on his trip 

 from San Jose, which was made via 

 the inland route, taking in Fresno, 

 Bakersfield and other cities. Both 

 claimed a most enjoyable time. 



H. B. Richards. 



8AK FRANOISOO. 



The Iilarket. 



Judging from the combined reports 

 of growers, wholesalers and retailers, 

 Mothers' day business reached a high- 

 ly satisfactory figure in proportion to 

 the special effort expended. Stock was 

 plentiful and good, with the exception 

 of carnations, and city sales were gen- 



A!?A^Jl'5Ji!'iJL'^A' 



erally above expectations. Already 

 certain members of the trade are be- 

 ginning to advocate concerted action 

 for the next Mothers' day to stimulate 

 interest in the custom of remembering 

 mothers, both living and dead, with 

 flowers, realizing that from the in- 

 crease in business this year over last 

 the custom offers great possibilities for 

 the florists' trade. The volume of 

 shipping orders to the inter-mountain 

 country and near-by points was pro- 

 portionately heavier than the amount 

 of flowers needed for local consumption. 

 This is one of the reasons for stimu- 

 lated effort here, it being seen that 

 adjacent cities and towns have profited 

 more by Mothers' day than the local 



Everlasting Flowers 



We offer extra fine, long Statice, in purple, yellow, white 

 and lavender. 



Any quantity, $7.50 per 1000. 



French Bouquets of Mixed Statice and Acrocliniums, $2.50 

 per dozen. 



Pink and White Acrocliniums, $2.00 per 1000. 



Statice Plants, all colors, strong seedlmgs, $2.00 per 100. 



Zz^ ITERMS: CashorC.O. D. 



Coronado Nursery 



CORONADO, CALIFORNIA 



Mentton The BcTiew when yon write. 



Special Otier for Hemorial Day 



STATICE, ROSES, SHASTA DAISIES, 

 GLADIOLI, CARNATIONS 



>, . . Wie also carry 



ALL KINDS OF SEASONABLE FLOWERS 



S. MURATA & CO. 



01dc«t and Most Experienced Shippers in Soatliern California 



380-386 So. Los Angeles St., LOS ANGELES, CAL. 



WE NEVER IWII8S 



