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WEDDINGS WILL WIN 



FAME FOR FLORISTS 





Just as in June "a young man's fancy lightly turns to thoughts of love/' 

 so the florist's thoughts turn to wedding flowers, for love brings weddings, 

 especially in June; weddings bring flowers and wedding flowers to the flo- 

 rist mean a chance to acquire a reputation zvhile making a profit. 



OME may accuse the poet 

 of inaccuracy because of 

 his statement that "in 

 spring a young man's 

 fancy lightly turns to 

 thoughts of love," but no 

 one will deny that among 

 us the conventional and 

 fashionable month for mar- 

 riages is June. The wed- 

 dings of June are, from the viewpoint of 

 the florist, of better quality than those 

 at less favored seasons and for these 

 June weddings he should make ready. 

 Flowers are indispensable at weddings 

 and nowhere else must they be nearer to 

 perfection. Next to the costumes of 

 the wedding party, the flowers must 

 stand the most critical inspection. If 

 they meet with approval, the florist has 

 made friends and patrons. If they are 

 such as to bring no 

 credit to those who or- 

 dered them, his reputa- 

 tion is lost; and so is 

 his customer. Quality, 

 therefore, is paramount 

 in wedding flowers and 

 since wedding flowers 

 spell highest quality, 

 the florist with a big 

 wedding business en- 

 joys an enviable posi- 

 tion in his community, 

 a position that every 

 live member of the 

 trade will do his ut- 

 most to attain. 



Jtme, 1919. 



The simplicity and 

 economy of war times 

 are fast disappearing 

 and much flower work 

 for weddings is coming 

 back. The following 

 fexcerpt from the San 

 Francisco letter in a re- 

 cent issue of The Re- 

 view will vouch for 

 this: 



It w«« tin oatdoor wedding 

 and primarily a rose wed- 

 ding, 1,000 <\or.tn roses be- 

 ing used. Fpnm the house 

 to the peiTola, under which 

 the ceremony was per- 

 formed, wna an aisle 240 

 feet long, formed hy liedges 

 of heflthor* plnt( spirteas,' 

 atoclcs. He., linked together 

 Vith gnriandM of sweet peas 

 and Russell rosea. The 

 bride carri^ a shower 

 tMnqnet of gardenias and 

 orchids, while tlie brides- 

 maids carried fans of Rn»- 

 sell. Opiielin. September 

 |I«rn and Columbia roses. 



June this year is one 



of special lAipoj^'tir^e 



war is over and many 



of the weddings will be of returned sol- 

 diers. The worry and gloom of the last 

 year or so are swallowed up in the relief 

 and happiness of the couples concerned 

 as the consummation of their plans is 

 about to be realized. Florists should 

 consider this and take advantage of it 

 by reminding the young people that the 

 way to properly and adequately express 

 this great happines is by means of many 

 bright and cheery flowers. 



The Best Medium. 



There are many ways of attracting 

 the attention of the public to wedding 

 flowers. Undoubtedly, the best adver- 

 tising medium is the newspaper and flo- 

 rists who understand the value of 

 proper advertising do not stint them- 

 selves in using the display space of the 

 local paper. But there are other col- 



The Bride's Flowers, as 'Well as the Bride Herself^ Come in for Scrutiny. 



umns in the paper that can be made use 

 of by the ingenious and original florist. 

 There is the society column, for in- 

 stance. The editor always welcomes 

 something that will give a little twist 

 of novelty to that column. A little 

 story, gleaned from flower lore, con- 

 cerning certain flowers which were con- 

 spicuous at a recent wedding, can be 

 attractively clothed by the editor and 

 will not only add charm to the wedding 

 write-up, but also create a greater de- 

 mand for the flowers described. 



Every newspaper reporter is eternally 

 on the lookout for out-of-the-ordinary 

 stories. Help him out. Don't wait for 

 a reporter to call and then commence to 

 look around, but have something ready 

 for him and, if he does not come, call 

 for him. The arrival of stock from far- 

 away places, if the story is well told, 

 will interest many a re- 

 porter in a small city. 

 You may have some old 

 relic, the history of 

 which would be inter- 

 esting reading for the 

 public and would at- 

 tract more people out 

 your way. A little ob- 

 servation and the use 

 of brains go a long 

 way towards success. 



A Modem Means. 



Another medium for 

 advertising is the mov- 

 ing picture theater. 

 Every town of any size 

 has its "mpyie," so 

 practically •yery flo- 

 rist is in a p9iiition to 

 benefit by it. Florists 

 in the larger cities are 

 undoubtedly still im- 

 pressed by the story, 

 which appeared in a 

 recent issue o^The Re- 

 view, of th^.Cincinnati 

 florist who has the 

 greatest success, with 

 the least expense, in . 

 this form of advertis- 

 ing. He emjrfoys as 

 his regular meaium of 

 advertising the pro- } 

 grams which are sent 

 weekly to all tlfe homes 

 in his vicinity}^ by his 

 neighboring moving 

 picture theater. For 

 those flomsts who do 

 not enjoy this advan- 

 tage there is another ^ 

 excellent opportunity. ♦ 

 Those theaters that do 



