Mat 29, 1919. 



The Florists^ Review 



13 



advertising with the idea of utilizing 

 them on the holiday. Did we get re- 

 sults? We did. The house was cut 

 over four times on Saturday, May 10, 

 and the phone orders were for all the 

 blooms that developed on the following 

 morning. Some took blooms that opened 

 between 8 and 9 o'clock, while those 

 who telephoned later were allotted 

 blooms that opened during other hours 

 of the day, up until 7 o'clock at night. 

 There were no deliveries to make; all 

 of our customers called for their pur- 

 chases or sent for them. 



Featuring the Supply. 



"Next year we may not have a full 

 cut of peas on hand, but we will have 

 something and, whatever that some- 

 thing is, we will feature. If all florists 

 would do that— ^feature some flower be- 

 sides the white carnation, to be used 

 with a comparatively few of the latter 

 — it is likely that there would be plenty 

 of nice, fresh white carnations to go 

 around. The habit of 'salting down' 

 white carnations for a week or ten days 

 previous to Mothers' day would soon 

 disappear if this idea were carried out 

 by all florists. We are still hearing 

 from the 'salted' flowers that were sold 

 to us for Easter use." 



The newspapers in which the Smith 

 company advertised printed at the top 

 of the editorial column, for several days 

 preceding the holiday, this reminder: 

 "Mothers* day. May 11." This is be- 

 lieved to have contributed to the suc- 

 cess of the day. 



ALL FLOWERS PBOPEB. 



There has been a great deal published 

 about Miss Jarvis, originator of Moth- 

 ers' day, and florists owe her a debt of 

 gratitude, though I do not agree with 

 her that the carnation should be made 

 the emblem of the day. To supply car- 

 nations exclusively for that day would 

 place the price of them beyond the reach 

 of many. 



This year my local advertisement for 



Mothers' day read: 



For Mothers at home, floVers bright; 

 For Mother's memory, flowers white. 



My telegraph orders were for the de- 

 livery of white flowers or bright flowers, 

 as the occasion demanded. I think that 

 this idea should be adopted' by all flo- 

 rists, as at the time of Mothers' day 

 there are many beautiful flowers in 

 bloom and they all convey the sentiment 

 of the day. 



There are thousands of mothers who 

 have had t^eir hearts gladdened by be- 

 ing remembered by their children on 

 Mothers' day. Let us make all of God's 

 flowers a standard for that day, so if 

 B ne are unable to buy carnations from 

 a florist, they can gather a few wild 

 flowers for "mother." 



H. W. Peterson. 



WELL, WELL! 



Another of the eruptions, which un- 

 accountably belch forth among some 

 people at the Mothers' day season, 

 comes from a writer in a Muskegon, 

 Mich., newspaper. "Well, well," he 

 begins, "once again Mothers' day has 

 come and gone and once again the 

 greenhouse owners have practically 

 doubled the price of carnations and got- 

 ten away with it." Then he goes on 

 to cast bouquets at the Muskegon peo- 

 ple's regard for Mother in paying the 

 ''exorbitant'* pri*«s and to throw a bit 



Bltisbiag Sweet Peas for a BItisbing June Bride. 



of mud at florists for "reaping a finan- 

 cial swag from the fruits of this mother 

 love." 



"Well, well!" we might repeat after 

 him. Why do we pay 5 cents instead of 

 2 cents in big cities for his "extras," 

 when it is reported that such and such 

 a thing happened? It is the same old 

 law of supply and demand and it ap- 

 plies to florists as well as to any trade 

 or profession. If these editors and 

 writers would only listen to the explana- 



tion and hear the reasons why we must 

 charge such prices on these occasions 

 because of being compelled to sell our 

 wares at other times of the year at le s 

 than cost of production, things would 

 be more agreeable all around. 



DEFEND THEIB PEIOES. 



Instead of submitting meekly to an 

 arraigTiment as Mothers* day profiteers, 

 Rocklin & Lehman, of Sioux City, la.. 



