44 



The Florists' Review 



May 29, 1919. 



NEW PENTSTEMON sierra .madre 



Produces from 40 to 50 flowers on a spike, the individual flowers from 2% in. to 3 in. across; grows 

 3j4 ft. to 4 ft. high, the flowers a beautiful deep red, with pure white throat. 



It is a perpetual flowering variety and at Christmas we sold the cut flowers at $2.50 per dozen. The 

 flowers are fine keepers, lasting from 7 to 10 days in water when cut, and it is a magnificent herbaceous 

 plant for the border. 



Certificate of Merit and highly recommended at Pasadena Flower Show, spring of 1918 and 1919. One 

 of the finest Pentstemons ever grown. 



PRICES: From S^^-imch pots, $86.00 per 100; $800.00 per 1000 



25 at 100 rate. 260 at 1000 rate 



EDWARD H. RUST,f.°2TSr.rst„...So. Pasadena, Calif. 



grounds at Rivera in full bloom, at least 

 1,000,000 flowers being open. It js one 

 uf the greatest sights ever seen in this 

 location. 



Mr. Howard while in Europe will 

 visit the Belgian, Dutch and English 

 nurseries, as well as the French, and no 

 doubt many novelties will be added to 

 the famous H. & S. collections. The 

 writer was at Montebello with Mr. 

 Howard the morning he left and it is 

 characteristic of Fred that, busy as he 

 was, he found time to go around and 

 say good-bye to practically everyone on 

 the place, with a word or two for all 

 and a cordial handshake. It is this 

 kindly feeling and cooperation between 

 employer and employee that has made 

 the Howard & Smith corporation the 

 big thing it is. And Fred is the active 

 ruling head. 



Clianges in Wilcox Niirsery. 



A look around the nursery of Eoy F. 

 Wilcox at Montebello shows that the 

 infusion of new blood has had its ef- 

 fect. Mr. Wilcox is evidently going to 

 make use of every corner. One fine im- 

 provement is moving the stock of Cocos 

 plumosa from the nursery lines and 

 planting the specimens farther apart in 

 rows. Between these are large blocks 

 of Erica melanthera to be used for cut- 

 ting and shipping to the east and the 

 plants are looking fine. Mr. Wilcox is 

 using large quantities of peat humas, 

 several carloads having been supplied 

 by the Los Angeles Floral Co. This 

 material is especially useful on the 

 heavy soil at Montebello. 



Paul Steiger, who has charge of the 

 nursery end for Mr. Wilcox, is also busy 

 on kentias, another large shipment be- 

 ing en route to the east this week. On 

 the occasion of our visit the work of 

 making up was in progress and some 

 fine stock is being developed. In the 

 rose houses the benches as they are 

 emptied are being drained with tile and 

 broken brick. Mr. Wilcox is going at 

 top speed and no doubt will reap the 

 benefit later. 



Various Notes. 



Morris Goldenson is recovering nicely 

 from his accident and has been at Gill- 

 man Springs for a course of treatment. 

 Albert Goldenson had a rather bad case 

 of poisoning in his finger from handling 

 roses and had to have a slight opera- 

 tion. But he lias been holding down the 

 stand and is in good shape for the Me- 

 morial day business, which promises to 

 be a record-breaker at West Third 

 street. 



SPLENDENS 



Fischer's beautiful lavender Freesia — the 

 great commercial sort — the Freesia that can 

 be used for any and all purposes, from wed- 

 ding decorations to funeral work, where lav- 

 ender tone is wanted. 



Can be used alone or combined with other 

 tall flowers for decorative effect. Given rich 

 culture, will produce large blooms with 

 strong, stiff stems, two feet long and over, 

 with luxuriant foliage well up the stem. 

 Color is a lovely shade of bluish lavender, 

 varying slightly; but all are of equal beauty 

 and elegance. 



Great care was used in propagating this 

 stock and nothing but the choicest sorts 

 were used. Each sort had to possess the fol- 

 lowing qualities: Large size; long, strong 

 stems; healthy, vigorous growth; strong fra- 

 grance; beautiful color, and great keeping 

 qualities. When a well grown bench of this 

 superflne Freesia is in bloom, it is a grand 

 sight. 



Don't stock up with poor Freesias, when 



RUDOLPH FISCHER, 



stock of this most elegant Freesia can be 

 procured. 



All of my other varieties of Freesias are 

 of the same fine stock, flowers of which are 

 eagerly bought by the best people of the 

 land at prices never before paid for Freesias. 

 I have now stock of SPLENDENS in sufll- 

 cient quantity to offer it to the trade at a 

 lower price than was ever possible before. 

 Don't wait, as the price will not be any lower 

 for some time to come, if ever, as growing 

 conditions here In California are too uncer- 

 tain to grow valuable stock outside. There- 

 fore, stock will never be plentiful. Other 

 good varieties will follow in quick succes- 

 sion, as soon as stock is ready. 



Pricea: $50.00 per 1000; $7.00 per 100; 91.50 

 per dozen. 250 lots at 1000 rates. Cash wjth 

 qrder. Usual trade discount to dealers. Only 

 good, flowering bulbs will be offered for sale. 



John Scheepers & Co., 2 Stone St., N. Y., 

 have the agency for my grand new Freesia 

 Fischerii this season. 



San Gabriel, Calif. 



FREESIA PURITY 



I have a fine lot of bulbs for this season and am making contracts for 

 delivery any time after June 15. Can make very low prices on xV-ioch, i^-inch 

 and J^-inch bulbs. 



Asparagus Plumosus Seed — Hand-picked, fresh, plump seed, $1.00 per 

 1000; $7.50 per 10,000. 



Asparagus Sprengeri Seed— 75c per 1,000. 



Asparagus Sprengeri Seedlings— Good strong plants, $7.00 per 1000. 



Write for Prices on larger qaantities 



HARRY BAILEY, Nurseryman, ^ Si?3^J « Lm Angeles, Cal. 



Mention The ReTlew when you write. 



Los Robles Freesia Purity 



The LOS ROBLES standard of quality, liberal grading and properly cured bulbs is evidenced 

 by renewed and standing orders from year to year by many leading wholesale houses. 

 A trial order will make YOU a regular customer. 



Los Robles Nursery and Garden, Santa Cruz, Cal. 



Mention The Review when yon write. 



BULBS 



FLORISTS* SUPPLIES 



C. KOOYMAN CO., Inc. 



431 Baeh Street, SAN FRANCISCO, CAL. 



FREESIA PURITY 



AND OTHER BULBS 



Write for orices 



C. Ea^i LiUey, Bift Gmrer. SaiU Cnn, CaUf. 



CALLAS 



Godfrey, Aethloploa, Elliottiana 



FREESIAS 



Purity, Heliotrope, Red, Pink, Assorted 



Will be booked up within thirty days. 

 Write for prices. 



H. A. HYDE, Grower, Watsonville, Calif. 



Mention The Review when yon write. 



SEABRIGHT BULB CO. 



686 Soquel Are., SANTA CRUZ. CAL. 



Mention The Review when you write. 



