Mat 29, 191S. 



The Florists^ Review 



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SECY YOUNG'S CORNER 



OFFICE: 1170 BROADWAY. NEW YORK 



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NATIONAL PUBLICITY CAMPAIGN. 



PubUcity Night at Your Club. 



We are entering June with less than 

 half of our required fund of $100,000 

 subscribed. It is quite obvious that we 

 must speed up the campaign. Are our 

 clubs and other organizations doing as 

 much as they might? Why cannot they 

 put on a " publicity night ' ' occasionally 

 and thus arouse local interest in the 

 campaign? Any club or organization 

 that is willing to do this can have the 

 assistance of our committees, which, out 

 of their membership, will supply speak- 

 ers who can intelligently present the 

 subject and meet any discussion. All 

 that is necessary is to notify the secre- 

 tary of the requirement and the speak- 

 ers will be forthcoming. There are sixty 

 or more organizations of florists in the 

 country, but few only have so far made 

 a push for the campaign fund through a 

 "publicity night." 



We ought by this time to be a long 

 way toward our goal. Thousands of 

 florists throughout the country have as 

 yet given the fund no support whatever. 

 As a subscriber said the other day: 

 ' ' What must be the feelings of those 

 who have not subscribed when they see 

 our superb advertisements in the maga- 

 zines? They must, indeed, be hard- 

 shelled if they do not immediately send 

 a contribution to the secretary. They 

 know that certain of their trade breth- 

 ren are providing the campaign ammuni- 

 tion and they should be proud, rather 

 than otherwise, to contribute." 



A Campaign for Summer. 



As has been said scores of times, the 

 money collected is wholly expended for 

 publicity for flowers. As fast as suf- 

 ficient is collected for a magazine cru- 

 sade, one is planned and put into execu- 



tion. But we should keep continually at 

 itj there should be rto lulls. It is just 

 as important that our slogan, "Say It 

 with Flowers," be seen everywhere in 

 summer as in winter. People have birth- 

 days every day; it is estimated that 

 there are daily about 20,000 in a city 

 like New York, and naturally they 

 occur in summer as well as at any other 

 time. 



Our committees have prepared a plan 

 of campaign for the summer and are 

 putting it into execution. We have to 

 place our magazine advertisements well 

 ahead of publication dates. Consequent- 

 ly the committees sometimes are called 

 upon to anticipate income. This is not 

 fair to them, but, Mr. Nonsubscriber, 

 you are at fault for this condition. Of 

 course you know that you intend to 

 make a contribution, and would do it in 

 a minute if you received a personal call 

 for it. Will you not dispense with the 

 necessity for this and send to the sec- 

 retary forthwith whatever you wish to 

 contribute? If you would first like to 

 see a list of subscribers, one will be sent 

 to you upon request. 



Recent Subscriptions. 



The following subscriptions have been 

 received and are in addition to those 

 previously announced, annually for four 

 years, unless otherwise stated: 



William Hied, Mobrldge, S. D $ 



Owosso Floral Co., Owosso, Mich. (1 

 yr. ) 



Goodbrad Floral Co., Mobile, Ala. 

 (addl. subn. ) 



E. C. Marshall, Kennett Square, Pa.. 



W. C. Perrine, Berkeley, Cal 



Dayton Floral Co., Dayton, O. (1 jr.). 



R. H. Brackney, Three Forks, Mont. (1 

 yr. ) 



John A. Koelker, Toledo, O 



Baumgarten, Inc., Milwaukee (addl. 

 Bubn. ) 



Greenwood Carnation Co., North Mil- 

 waukee, Wis. (1 yr.) 



Andrew Christensen, Stoneham, Mas.s, 

 (addl. subn. ) 



n. L. Isherwood, Chillicothe. Mo 



25.00 



2.-I.00 



5.00 



.').()0 



2..')0 



50.00 



5.00 

 5.00 



10.00 



50.00 



5.00 

 10.00 



WASHINGTON, 

 D. C 



^S^GUDE'S 



«UDE BROS.C0. 

 fLORISTS 

 1214 r ST.NW 



WefHIM«TOHi>a 



Members 

 Florlste* Telegraph DeUTsr* 



WASHINGTON, D. C. 



Louise Flower Shop 



ConnecUcat Ave . at N. St, N. W. 



MlM liOntBe W. Danflrherty, Proprletreat 



Phones— Franklin S679. 3841, 3842 



Member Floriots' TeleKraph Dellverr 



FOREIGN SECTION 



Liverpool, England 



DINGLEYS, Ltd., Floris ts 

 SHEFFIELD, ENGLAND 



WM. ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



Manchester, England 



DINGLEYS, Ltd., Florists 



Rocolved throuKh I... .T. Houter: 



H. A. Snyder Co., Boston, Mass $ 50.00 



A. M. Davenport, Watertown, Mass.... 20.00 



X. E. Florists' Supply Co., Boston 25.00 



.Vubrey Pembroke, Beverly, Mass. 



(nddl. subn.) 15.00 



Total $ 307.50 



rreviously reported 36,243.00 



Grand total $36,550.50 



John Young, Sec'y. 

 MILWAUKEE, WIS. 



The Market. 



The week ending May 24 has been a 

 precarious one for the grower, whole- 

 saler and retailer. The heavy demand 

 from the consumer abated to such a dc- 



