The Florists^ Review 



Jdnk 5, 1919. 





Taking as a basis the stress and strain of wind and snow, we 

 built our main truss to stand strains and stresses largely in 

 excess of its needs. To malie sure it would stand that excess, 

 the roof was loaded down with a dead weight of iron bars. 

 Not till then did we decide to use that truss in our Standard 

 Iron Frame Construction. 



So {scientifically framed is that part of our house included 

 between the two columns, that it would stand staunch and 

 firm entirely independent of the side posts. The part from 

 the side posts to the column is really a lean-to. This being 

 so, the ncedlessness of a post heavier than we use is ap- 

 parent. 



Counsel Counts 



Every day, at a certain time, in the 

 offices of the big business concerns of 

 the country, the heads of the company 

 gather in a room and counsel together. 



When they decide to do things, it is not 

 the decision of one man; but the multi- 

 plied decisions of all the experience and 

 ability of the men present. 



At such gatherings, possible mistakes 

 are seen and prevented. 

 They can tell pretty close what will hap- 

 pen, before it has happened. 

 Counsel Counts, 



It is from such concerns that you are 

 today getting the finest of service and 

 the best value for your money, whether 



it is a suit of clothes, an automobile or 

 a greenhouse. 

 Counsel Counts, 



That is exactly why all our salesmen and 

 department heads get together at reg- 

 ular stated times and thresh things out. 



It may be the question of some construc- 

 tion problem, in the house you intend 

 buying from us. 



Or it may be your heating that has not 

 proven quite satisfactory. 

 Whatever it is, it is threshed out right 

 then and there, to the last point. 



When you get the decision, it will not be 

 one man's idea; it will be the majority 

 conclusion of all those men. 

 Counsel Counts, 



IRVINGTON. N. Y. 

 BOSTON 



IRVINGTON. N. Y 



Builders of Greenhouses and Conservatories 



SALES OFFICES: 



NEW YORK CITY PHILADELPHIA 



CLEVELAND TORONTO 



FACTORIES: 



DES PLAINES, ILL. 



CHICAGO 



MONTREAL 



ST. CATHARINES. ONTARIO 



