76 



The Florists^ Review 



June 12, 1919. 



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Pacific Coast Department 



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Ck>Yelo, CaL — Earl Edgerton, gladiolus 

 ■peeialist, who has been in the whole- 

 Mle bulb business at Lansing, Mich., 

 the last three years, has moved here, 

 and will continue in the same line. 

 Last season Mr. Edgerton gave 1,750 

 dozen gladioli to the Bed Cross, net- 

 ting that organization over $400. 



Thbbk are 573 firms and individuals 

 interested in the nursery and plant busi- 

 ness in Oalifornia, it is revealed by the 

 list recently issued by the State Commis- 

 sion of Horticulture. The list is made 

 up of the names of firms and individuals 

 who have paid the license tax. Besides, 

 there are sixty-nine from outside the 

 atate who are doing business within its 

 boundaries. 



LOS ANGELES. 



The Market. 



A quiet week, with stock of poor 



auality generally, must be reported. 

 hipping to out-of-town points has been 

 fairly good and would have been bet- 

 ter had the stock been in better condi- 

 tion. 



Boses are soft and poor, in most cases, 

 the color being lacking in all. Outdoor 

 carnations suffered from the heat early 

 in the week, but improved later. Green- 

 house stock is burned badly, and only 

 a few good flowers were to be had. Cen- 

 taureas are coming in and help some. 

 Gladioli are at their best and are good 

 shippers for hot weather. Statice keeps 

 in good demand, which is unusual after- 

 Memorial day. Greens are scarce with 

 the exception of plumosus. 



Various Notes. 



George Stewart,, formerly connected 

 with Wolfskins' & Morris Goldenson, 

 has severed his connection here and is 

 now superintending the nursery and flo- 

 rists' business formerly run by John 

 Fincken, on Washington street. This 

 has been taken by a local fertilizer com- 

 pany and will be used partly as an ex- 

 perimental place for their fertilizer and 



partly for what can be made out of the 

 florists' and landscape end. 



Fred Sperry, of the L. A. Floral Co., 

 started on a trip to the mountains June 

 3, to get away from the heat of the 

 city and, incidentally, to rest up after 

 the labors of Memorial day. 



Fred Westrom, manager of Wright's 

 Flower Shop, is more modest in his fish 

 stories than the majority of fishermen, 

 but then he goes in for surf fishing, 

 principally taking the ocean breezes 

 into his system and coming back like 

 the giant refreshed. Last Sunday Mr. 

 and Mrs. Westrom got a fine string. 



Louis Dubin, who worked for Wolf- 

 skills' & Morris Goldenson before join- 

 ing the army, is back at his old job. He 

 put in eleven months in France with 

 the signal corps. Albert Goldenson says 

 that business is keeping up well for the 

 season. He has several weddings 

 booked for June. 



At the Superior Nursery, most of the 

 dahlias have been shipped and orders 



have kept up much later in the season 

 than usual. 



C. Gutting bought a new car and tried 

 it out on a trip to San Diego. He is 

 also converted to the use of Pacific 

 humus and has ordered a carload from 

 the L. A. Floral Co. 



H. E. Bichards. 



The Mi 



Good stock is scar^^Bhis week, due 

 to the hot spell, whic^^ps lasted five or 

 six days. There is a^^antity of cut 

 flowers of all kinds, but most of the 

 stock is of rather poor quality and 

 prices have declined considerably since 

 Memorial day. The final reports from 

 this day are exceedingly favorable. 

 Both growers and retailers cleaned up 

 on all available cut flowers and prices 

 were firm throughout the week. The 

 majority of dealers stated that this 



S. MURATA & CO. 



Oldest and Most Experienced Shippers in Southern California 



380-386 So. Los Angreles St., LOS ANGELES, CAL. 



WE NEVER MISS 



MMitlon Xb* ItoTlAW wlMB jon writ*. 



FLOWERS ARE CHEAPER 



From now on prices will favor the buy- 

 er and we stand ready to treat you right. 

 Kindly note what our customers say 

 about our goods and 



Write us for Bargain Prices 



COLORADO ORKENHOUSKS 

 Colorado, Texas. 



April 8. 1918. 

 L. A. Floral Co.. 



Lo8 An^elea, Calif. 

 The caraations were received In flnecondltlon, 

 •o much fresher and prettier than they have 

 been from another firm In your city. 



KVAN9 FLORAL CO. 

 36 So. Main St.. Salt Lake City. Utah. 



May 14, 1919. 

 L. A. Floral Co., 



Los Anf^elPS. Cal. 

 Gentlemen : I want to compliment you on th 

 splendid condition in which the carnations 

 reached us. They were all sold before noon. 



Anything in Season 

 Everything in the Trade 



I 



I Growers should write us for carload rates on '* HUMUS," the sensational soil builder | 



236 E. Fourth St. L* A. FLORAL COo, Los Angeles, Calif. 



