44 



The Florists^ Review 



June 26, 1919. 



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PORTLAND, ORE. 



The Market. 



Stock is holding up well and the qual- 

 ity is good. The cool, damp weather dur- 

 ing the last week or ten days has kept 

 everything in good shape, and the mar- 

 ket has been well supplied with all the 

 season's offerings. Business is begin- 

 ning to slacken up since the rose car- 

 nival, and will be a little quiet for 

 the next six weeks on account of the 

 number of people leaving for the 

 beaches and other vacation points. 



The Rose Festival. 



The rose festival that just ended was 

 a great success. Portland gained much 

 fame by staging such an affair. 



One of the main attractions was the 

 festival center, which comprised two 

 city blocks. This was laid out and de- 

 signed by Mr. Felan. These blocks 

 were made up of beds of different de- 

 signs, and the space was assigned to the 

 different florists and growers. 



Wilson-Crout-Gehr Co. displayed beds 

 of coleus, geraniums and cinerarias. 



John Holden had a large circular bed 

 of hydrangeas and cannas and, for the 

 centerpiece, a large container of cut 

 Prince of Wales gladioli. 



O. E. Panzer displayed a bed of schi- 

 zanthus and fuchsias with a border of 

 ageratums. 



John Zimmerman had a variety of 

 flowers, probably not less than fifty 

 different sorts. 



The Mountain View Floral Co. had 

 an attractive bed of peach bells and 

 larkspur, cannas and Japanese maples. 



The Swiss Floral Co. displayed its 

 famous petunias and bordered the bed 

 with coleus. 



Niklas & Son had a nice showing of 

 cannas, hydrangeas, salvias and gera- 

 niums. 



The Clarke Bros, bed, near one of the 

 entrances, showed up to good advan- 

 tage. Their main showing was gera- 

 niums, pink hydrangeas and snapdrag- 

 ons. 



Various Notes. 



The Portland Rose Society held its an- 

 nual rose show at the city auditorium 

 during the rose festival. Many rare and i 



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choice blooms were shown. There was 

 also a large number of new and un- 

 named roses displayed. A number of 

 them were grown at the trial grounds 

 at the city park. 



Robert Newcomb, of Chicago, repre- 

 senting the Burlington Willow Ware 

 Shops, with one line of willow baskets 

 and another of Japanese bulbs, was in 

 town for a few days and reported a 

 good business all over the country. 



W. H. Danser, of Forest Grove, was 

 in town, buying stock and taking in the 

 rose carnival. L. T. S. 



LOS ANGELES. 



The Market. 



'Last week the retailers had the ad- 

 vantage over the wholesalers, as there 

 have been several nice wedding and 

 other decorations, using up the choicer 

 grades of stock. Shipping has been dif- 

 ficult, owing to the great heat in the ad- 

 jacent territory, and only the best stock 

 will reach customers in good condition. 

 Roses are still of medium quality 

 only, and do not ship well. A new crop 

 of carnations is in and is extra good. 



but the bulk of the stock is of fair 

 quality only. Sweet peas are of fair 

 quality and the supply is hardly up to 

 the demand. Orchids are more plenti- 

 ful, principally gigas. Dahlias are get- 

 ting into their stride and some excel- 

 lent varieties are shown. 



Ferns in all sizes are scarcer and hard 

 to get. There are no other plants ex- 

 cept a few hydrangeas. 



Various Notes. 



Arthur Gleave, of Gleave's Flower 

 Shop, Santa Barbara, was a visitor last 

 week. He reports fair business. Mrs. 

 Beverley, wife of A. Beverley, of the 

 Mission Oak Nurseries, was another 

 Santa Barbara visitor. 



Reeve Darling, of Darling's Flower 

 Shop, has gone east for a few weeks 

 and, in the meantime, Manager J. Gor- 

 don is tending to the stand. Among 

 the recent orders was a big wedding 

 decoration for Pasadena. 



Since the opening of the store in the 

 Alexandria hotel, Mr. Barron reports a 

 big increase in sales. Orchids, roses 

 and other choice stock have been in 

 big demand. In fact, one wholesaler 

 says that the Alexandria hotel store has 



SUMMER FLOWERS 

 SUMMER PRICES 



Quality and Service 



L. A. FLORAL CO, 



236 E. Fourth Street 

 LOS ANGELES, CAL. 



Mention The Review when 70u write. 



NEW PENTSTEMON sierra^madre 



Produces from 40 to 50 flowers on a spike, the individual flowers from 2% in. to 3 in. across; grows 

 3>^ ft. to 4 ft. high, the flowers a beautiful deep red, with pure white throat. 



It is a perpetual flowering variety and at Christmas we sold the cut flowers at $2.50 per dozen. The 

 flowers are fine keepers, lasting from 7 to 10 days in water when cut, and it is a magnificent herbaceous 

 plant for the border. 



Certificate of Merit and highly recommended at Pasadena Flower Show, spring of 1918 and 1919. One 

 of the finest Pentstemons ever grown. 



PRICES: From S^^-inch pots, $36.00 per 100; $800.00 per 1000 



25 at 100 rate, 2fi0 at 1000 rate 



EDWARD H. RUST,f«"rsr.rs......So. Pasadena, Calif. 



