OCTOBEB 2, 1919. 



The Florists^ Review 



15 



shed." Yet it serves the same purpose, 

 as the reader will agree. 



The coal shed is on Maple street, in 

 Clyde, O. Maple street is a main coun- 

 ty road and at present, while McPher- 

 son highway is being paved, it is a de- 

 tour route for Cleveland-Toledo travel. 

 Automobilists pass in great numbers. 

 So the admonition, "Say It with Flow- 

 ers," has possibilities of wide effects in 

 such a location, as E. E. Hall, of Hall's 

 Greenhouse, realized. The sign is 6%x 

 20, painted on the shed 12x30, or twelve 

 times the size of the original window 

 sign. 



E. E. Hall has some good advice on 

 this sco/e. He says: "We owe thanks 

 to Mr. Asmus for introducing his bill- 

 board at the S. A. F. convention, and I 

 hope that every florist who" hasn't a 

 building or fence of proper dimensions 

 in a prominent place for a sign will see 

 his way clear to procure one or more 

 billboards. 



"Florists in small towns will say, 

 'Yes, I would like a sign put here or 

 there, but whom shall I get to do it? 

 There is no sign painter in town, or his 

 charges are so high I can't afford it, ' 

 etc. My advice to them is to look the 

 family over. Perhap's there is a mem- 

 ber who can do it. Or see the superin- 

 tendent of public schools. Ask him if 

 he hasn't a student who can draw. The 

 ■chances are he can recommend several 

 to you. Let them draw the window sign 

 freehand, if they can do it. They sure- 

 ly can paint. In our case we were for- 

 tunate in having one in the family, F. 

 E. Hall, my brother, who did the work. 

 This was his first attempt at sign paint- 

 ing, though drawing has always been 

 his pastime and at present he is at- 

 tending an art school in Cincinnati. 



"I hope everyo»ne will see that it 

 costs little for a sign on his buildiflfg. 

 Since it must be painted, why not make 

 use of the outside as well as the inside 

 of the building. Just see to it that the 

 painter spreads the paint so that people 

 will stop, look and read, 'Say It with 

 Flowers.' " 



On the greenhouse, which is on Race 

 street and is visible to westbound traf- 

 fic on Maple street and to passengers on 

 Big Four trains, appears in big letters 

 the slogan, "Say It with Flowers"; 

 in huge letters, "F. T. D.," with the 

 word "Member" on a band of yellow 

 across them, and the name "Hall's 

 Greenhouse." Here is plentiful pub- 

 licity. 



LAMBERT'S LOCALS. 



R. C. Hinz, of Leavenworth, Kan., 

 after a three months' sojourn at his 

 summer home in Sawyer, Wis., has re- 

 turned to his duties with health much 

 improved. Mr. Hinz and his wife mo- 

 tored to and from Wisconsin, visiting 

 several florists en route. R. C, or Dick, 

 Hinz had the good luck to get a musk- 

 ellunge at Plum lake, as well as 

 a number of ducks. He also re- 

 ports an abundant crop of cranberries 

 and blueberries in those parts and says 

 he can see no reason for the h. c. of 1. 

 when, good things are so abundant. 

 Hinz Bros, have added 12,500 feet of 

 glass this season; this is planted in peas, 

 which are looking good. 



The Custom Floral Co., of Leaven- 

 worth, reports business good for the 

 summer with a fine outlook for winter 

 festivities, as the officers' training quar- 

 ters will be maintained at this post. 



The Stuppy Floral Co., St. Joseph, 

 Mo., has just completed an entire re- 



California Chrysanthemunis Presented to President Wilsony September 17. 



modeling of its retail store. At the 

 greenhouses can be seen some fine cycla- 

 men, poinsettias and ferns. Tom Best, 

 manager of the retail store, has re- 

 turned to the store in better health, 

 after a week 's illness. 



The Park Floral Co., St. Joseph, has a 

 fine lot of plants, which are in the pink 

 of perfection. This firm finds ready sale 

 throughout the summer for well finished 

 plants. Their store is especially adapted 

 to this line of merchandise. 



The Misses Haefeli, of the Haefeli 

 Flower Shop, St. Joseph, have been quite 

 busy with general trade. Their moth- 

 er's illness has taken them both from 

 their store, though the mother is much 

 improved. J. A. L. 



GREEN APHIS ON PANSIES 



I have 19,000 pansy plants which do 

 not grow. The tips become yellow and 

 a great many plants die. I planted 

 them September 3 and have watered 

 them every evening, giving them no 

 chance to dry out. I have used these 

 beds for the last ten years and every 

 fall I put in a goad deal of well rotted 

 manure, which I take out of the hot- 

 beds. Do you think I water them too 

 much? What shall I do to make them 

 grow? I use the water just as it comes 

 from the mains, but it is not especially 

 cold. F. S.— Minn. ' 



aration for two or three evenings in ' 

 succession. I have known green aphis 

 to attack pansy plants at this season of 

 the year and cause trouble similar to 

 that described. 



You are making a mistake in coddling 

 the plants too much. Let them grow ^. 

 more naturally and get along with less 

 water. If they are wanted for next 

 spring they will be large enough with- 

 out forcing the growth at this time. 

 Also, for the same reason, do not treat 

 them too liberally with manure, be- 

 cause it has a tendency to make the 

 plants long and straggling, so that they 

 will not give nearly as good satisfaction 

 when planted out in the spring. 



M. P. 



^y judgment regarding these pansy 

 plants is that the trouble is due to the 

 plants being infested with green aphis. 

 I should advise examining the under 

 parts of the foliage and, if green aphis 

 is found, spray with the nicotine prep- 



CALIFORNIA CHRYSANTHEMUMS. 



To florists the interest of the basket 

 shown in the illustration on this page 

 lies not so much in the fact that it was 

 presented to President Wilson as in the 

 appearance of such chrysanthemums on 

 the date of September 17, when it was 

 made. It shows what sort of stock is 

 produced at so early a date in Cali- 

 fornia. 



This basket was made by Pelicano, 

 Rossi & Co., of San Francisco, for the 

 California Wine Association and pre- 

 sented to President aniLMrs. Wilson on 

 the occasion of their visit September 

 17. The gilded basket was filled with 

 yellow chrysanthemums. A trellis ris- 

 ing above the blooms held bunches of 

 varicolored grapes. The color of the 

 chrysanthemums was matched by the 

 ribbon. 



