24 



The Florists^ Review 



OCTOBEB 2, 1919. 



Established, 1897. by G. L. GRANT. 



Published every Thursday by 

 Thb Flokists' Publishing Co., 



620-560 Oaxton Bulldtnir, 



608 South Deal bora St., Chicago. 



Tele., Wabash 8196. 



Reglntered cable address, 



Florvlew, Chicago, 



Enter^^d as second class matter 

 Dec. 3. 1897, at the post-oftice at Chi- 

 cago, 111., under the Act of March 

 3.1879. 



Subscription price, $1.60 a year. 

 To Canada, $2.50; to Europe, $3.00. 



Adrei-tlelng rates quoted upon 

 requeHt. Only strictly trade ad- 

 vertising accepted. 



RESULTS. 



We give theni. You get them. 



We both have them. 



How is the coal supply? It's getting 

 late. 



Gkt in line for "Say It with Flowers" 

 week. When will it be in your town? 



Fragrance is one of tlie factors which 

 will be strongly in favor of Rose Premier. 



It will take an exceptionally good rose 

 td disitlace the present leading varieties 

 on the growers' benches. 



Gktting out of a hole by putting the 

 other fellow in one is a policy that brings 

 the wrong kind of returns. 



Careful planning of greenhouse work 

 is a matter of necessity as well as saving 

 in the i)resent lack of labor. » 



Never was a better opportunity for 

 amjde reward than that of the grower of 

 really first-class cut flowers today. 



Did it ever occur to you that the j)ros- 

 I)erity of the merchant is, in a way, a guar- 

 anty of the worth of the merchandise? 



There is not muah likelihood of over- 

 production in this trade so long as labor 

 is as hard to obtain as it is at present. 



Week after next the F. T. I), will 

 liven up Buffalo with its 2-day meeting, 

 October 14 and 1.5. Hotel reservations 

 should be made now. 



The Idgher returns of better grown 

 blooms indicate that the added exi)ense of 

 extra fumigation, skilled labor and proper 

 equipment is easily made up. 



This is tlie largest regular issue of 

 The Keview ever i)rinted. It is thirty- 

 six per cent increase compared with the 

 corresponding issue of 1918. 



Di.sci'ssiox of Suiidav closing in the 

 columns of The Review has made it evi- 

 dent tliat the jiractice was more wide- 

 ^ spread than many of the tradr siipposed. 



COURXESY is the lowest-iuiced high- 

 grade commodity in the world. It adds 

 nothing to the cost of one's product, yet 

 enhances immeasurably the value of the 

 article delivered. 



The coffee trade publirity coimnittce is 

 spending .fLM.OOO a month." A \>\^ lioost 

 couhi be given to "Say It with Flow- 

 ers" if the national publicity caini)aign 

 fund of the S. A. F. reached tliat size. 

 Have VdU contributed? 



RESERVE ROOMS AT BUFFALO. 



I''h)rists who intend going to BulTalo 

 Oetobt'r 14 and bl for the annual meet- 

 ing of the Florists' Telegra])!! Delivery 

 Association should reserve their ac- 

 commodations as soon as possible. The 

 headquarters will be the Iroquois hotel. 

 Reservations can be made through S. A. 

 Anderson, chairman of the hotel com- 

 mittee, 440 Main street, Buffalo. 



The rapid inciease in membership of 

 the F. T. D. during the last year and 

 the fact that the trade is turning out 

 .well at its conventions this season 

 augurs a large gathering at Buffalo. 

 Those who recall the difficulties at De- 

 troit will not delay making reserva- 

 tions for rooms for the F. T. D. meet- 

 ing, j)articularly since word comes of 

 limited accommodations at Buffalo. 



NOT AN EPIDEMIC. 



More than 300 cases of influenza were 

 reported to the public health service at 

 Washington last w^eek, by fourteen 

 states, but the disease has not reached 

 the proportions of an epidemic in any 

 state. The service announced that the 

 cases reported generally were of a mild 

 type. 



GET RID OF ROSE MIDGE. 



The rose midge seems suddenly to have 

 multiplied to the poiikt where it has be- 

 come a serious matter for many growers, 

 east and west. In The Review of May 

 20 there was published a report of an 

 investigation by the U. S. Department 

 of Agriculture in which it was stated 

 that "a severe infestation of the rose 

 midge can be controlled, if not entirely 

 eliminated, in a comparatively brief j)e- 

 riod by the careful application of to- 

 bacco dust on the soil and by persistent 

 nightly fumigation with tobacco in the 

 form of stems, nicotine papers, or one 

 of the volatile nicotine extracts. Where 

 earth walks are present it is advisable 

 to spray the walks with a five or ten 

 per cent kerosene emulsion." Any rose 

 grower who does not save his Reviews 

 for reference should send to Washing- 

 ton for a copy of the bulletin on the rose 

 midge. Remember that an ounce of 

 prevention is worth a pound of cure. 



INTERNATIONAL CONFERENCE. 



A conference was held September 8 

 in Paris, in the council room of the 

 Societe Xationale d 'Horticulture de 

 France, for the ])urpose of reviving the 

 old, or starting a new, International 

 Horticultural Association, for the pur- 

 nose of maintaining pleasant relations 

 between professional horticulturists in 

 different countries and the considera- 

 tion, and if possible the removal, of dif- 

 ficulties that may arise as between dif- 

 ferent countries. 



The conference asjreed that an Inter- 

 national Professional Horticultural 

 T'liion be formed and that tlif^ uu'on at 

 present cons'st of France, the I'nited 

 Kin<j:(lom, Belgium and Italy, with the 

 otiier allied nations. At T>resent Amer- 

 ica has not ex]ires«ed a desire to join, 

 as it waits for further information and 

 is at ]iresent largely cut off from Europe 

 liorticultnrally by its own laws, recent- 

 ly enacted. 



The ])rogram of the conference was as 

 follows': 



d) To inquire into the present condi- 

 tions of international horticultural 

 trade. 



(2) The resumption of trade with 



(a) neutral countries and ,(b) enemy 

 countries. 



(."i) The desirability of establishing 

 ])eriodical horticultural conference (a) 

 by the revival o^ the International Hor- 

 ticultural Union and (b) by the crea- 

 tion of a new association. 



(4) The protection of raisers of new 

 varieties. 



{')) American quarantine order. 



(6) Transport troubles. 



UPKEEP AND DEPRECIATION. 



Sooner or later the income tax au- 

 thorities probably will get around to 

 auditing the books of every florist. It 

 has been done already in many cases. 



In almost every instance in which 

 greenhouses are concerned comment is 

 made on the amount charged for annual 

 depreciation, but it is not of record that 

 anything has been said of the sums 

 charged into expense for upkeep. 



As a matter of fact, almost every flo- 

 rist charges too much for depreciation 

 and does not spend enough for mstinte- 

 nance. Any well built, modern green- 

 house, kept clean, tight and painted, 

 will last twenty-five years or the sal- 

 vage will be considerable. It should be 

 kept clean, tight and painted because 

 in no other condition will it produce 

 to full capacity. The owner does not 

 have to pay income or excess profits 

 taxes on money used year after year to 

 keej) the place in good shape. But there 

 is an absolute limit to what can be 

 charged to depreciation. Four per cent 

 per year is allowed — more in some spe- 

 cial cases — but when the total charges 

 for depreciation have equaled the orig- 

 inal cost of the buildings, then no fur- 

 ther allowance can be claimed. 



The tax law now has been in opera- 

 tion for six years. It will pay every 

 grower to foot uj) what he has charged 

 for depreciation and for maintenance 

 in that time. 



OAKS FROM ACORNS. 



One gets a new conception of the de- 

 mand within the trade this season when 

 he hears the results advertisers get 

 from the Classified offers in The Re- 

 view. In last week 's issue it was re- 

 ported that Peter Reinberg, Chicago, 

 had cleared out a surplus of 39,000 field- 

 grown carnation plants on a Classified 

 advertisement which, in The Review, 

 cost $2. In the preceding issue A. M. 

 Augspurger, sales agent at Peoria, 111., 

 had a considerable number of Classified 

 advertisements, nearly 600 lines. This 

 is what he says of the result: 



I am extremely busy. Sntiirdny's orders to- 

 taled over .¥3,000 worth of stock and, with orders 

 received today iiiid iirospects wliicli I luii certain 

 will materialize, the returns already amount to 

 almost .$."), 000. Don't you think we should tell 

 atiout the results tliese little ads lirint!'' — .\. M. 

 .\uKxpurKer. reoria. III.. Seiitemlier L'L'. li(li). 



If you hear a man comj)lain of the 

 cost of advertising you can be pretty 

 certain he sj)en<ls a good i)it of money 

 elsewhere than in The Review. 



BRIEF ANSWERS. 



E. ^V., Ind.-— Probably it is Silver 

 Pink, ^iossibly Nelrose. 



J. G. W., Wis. — The carnation sup- 

 port you describe was manufactured by 

 the Eagle Machine Works, Richmond, 

 Ind. Galvanized wire was unprocurable 

 this season. 



A. P., Minn.— The soil in a rose bench 

 should be only loose enough for good 

 drainage. Polonius is unknow"n to us, 

 not in the botanical dictionaries. 



