26 



The Florists^ Review 



OCTOBEE 9. 1919. 



Established, 1897, by Q. L. GRANT, 



Published every Thursday by 

 The Florists' Publishing Co., 



630-S60 Oaxton Bulldlnfr, 



608 South Dearborn St., Chicago. 



Tele., Wabash 8196. 



ReKi'^tered cable address, 



Florvlew, CbicaKo. 



Entered aa second class matter 

 Dec. 3, 1897. at the post-offlce at Ohl- 

 caKo. 111., under the Act of March 

 3.1879. 



Subscription price, $1.50 a year. 

 To Canada. $2.60; to Europe, $3.00. 



Advertisinc; rates quoted upon 

 request. Only strictly trade ad- 

 Tertisingr accepted. 



" 



■■■■■■■■"^ 



Besults bring advertising. 

 The Review brings results. 

 The rose midge will not ruin the crops 

 of those who watch and work. 



Autumn offers wide opportunities to 

 ingenious window decorators. 



The mark in quality cannot be set too 

 high to be attainable or profitable. 



When you order bench lumber, watch 

 out that the dealer's quotation is not on 

 random lengths. 



News that a million giganteum bulbs lie 

 at the bottom of the Pacific ocean will 

 not brighten the outlook for lilies this sea- 

 son. 



The Want Ad and For Sale depart- 

 ment is a record again this week — more 

 of these little big-opportunity ads than 

 in any previous issue. It pays to watch 

 them. 



The Buffalo conference of coal opera- 

 tors and miners adjourned to meet in an- 

 other city. Whether they can reach an 

 agreement is a question of concern to flo- 

 rists whose season's fuel is not all in. 



In figuring on the season 's prospects, a 

 conservative rose grower estimates that 

 it will cost him 75 cents a plant to grow 

 roses this year, allowing for depreciation, 

 etc. As that sum should be produced on 

 less than a 3-cent average, prospects for 

 the industry seem fair. 



The new express packing rules which go 

 into effect December 10 do not affect this 

 trade, since its shipments already are 

 boxed as the companies will require. The 

 principle of the proposed regulations is 

 that i>ackages over twenty-five pounds will 

 not he accepted in j)aj)er wrapping only, 

 but must be packed in boxes of wood or 

 of fibrehoard or corrugated strawboard 

 of definite strength, according to test. 



WiLi^iAM F. GuDK sends The Review 

 a picture of the new House of the Tem- 

 ple of the Suj)reme ('ouncil of the An- 

 cient ami Accepted Scottish Rite, 

 whicli is to he dedicated at Washing- 

 ton this inoiitli. It contains a room for 

 the jireservation of tlie late W. R. 

 Smitli's famous collection of Burnsiaua 

 and Mr. Gude. who is cliairnian of the 

 S. A. F. committee on the Smith memo- 

 rial, writes: "You will note from the 

 enclosed that the William R. Smith 

 Burns library is well taken ciire of in 

 the nation's capital. This has taken 

 some years to bring about, l)ut it surely 

 is a fitting tribute to the fatlier of our 

 S. A. F. charter. ' ' 



Because the Red Cross objected to such 

 "commercializing" of its name as Peter 

 Fisher's use of it for his new carnation, 

 that originator has renamed the variety 

 Ethel Fisher. 



Labor strikes have a depressing effect 

 in a number of localities just when the au- 

 tumn increase was expected. The trade 

 will find satisfaction in a general settle- 

 ment of industrial difficulties. 



The growing importance of the F. T. D. 

 is reflected by the Pink Section of The 

 Review, which contains twenty-four pages 

 at the time of this year's convention, an 

 increase of fifty per cent in the last year 

 and of 100 per cent in the last two years. 



The confectioners tried to pull off a 

 candy week — they didn 't quite dare go so 

 far as calling it a " Say It with Candy ' ' 

 week, though doubtless they would have 

 liked to — but the press and public put a 

 quick finish to the plan, because of the 

 scarcity of sugar. 



A British nursery firm announces the 

 death of an employee after sixty-one years 

 of continuous service! In America such 

 records are unknown, because the trade 

 is too young and because the business 

 grows so fast that good men usually leave 

 after a few years to strike out for them- 

 selves. 



For advertising in St. Louis the assess- 

 ment on the growers of one-half of one 

 per cent on the stock sold through the 

 wholesale houses yielded $1,043.84 from 

 April 1 to October 1. This season the 

 plan is to assess buyers one per cent on 

 j)lants and cut flowers from wholesalers 

 and growers, in order to raise $3,000 for 

 local billboard and newspaper advertising. 



KICKEACE IN HIGH FSICES. 



Labor loses instead of gains by forcing 

 the prices of commodities too high in its 

 desire for increased wrages. When users 

 find the cost of a certain article much 

 above what they used to pay they scheme 

 to cut down on its use, according to 

 George H. Angermueller, of St. Louis. 

 For example, the retailer who used to 

 tear off a yard or two, or several yards, 

 of chiffon, says Mr. Angermueller, now 

 measures it to see exactly how much or 

 how little he will need to obtain the 

 proper effect. 



Not only is abundant use checked, but 

 substitutes are evolved. Tinfoil has be- 

 come so high in price that many retail- 

 ers have learned to make paper do in its 

 place in backing for designs. Other 

 materials, such as florists' thread, says 

 Mr. Angermueller, are being used more 

 sparingly or abandoned entirely where a 

 convenient makeshift is found. 



The result is that the high prices de- 

 crease the call for an article. Produc- 

 tion is therefore reduced in the course 

 of time and when conditions revert to 

 .somewhere near normal there will be 

 not so much employment open in certain 

 fields. Thus, Mr. Angermueller states, 

 occurs a kickback from high prices. 



LEARN FROM OTHER FELLOW. 



No two florists travel exactly the 

 same road, yet both at some points in 

 the journey have many of the same 

 problems to solve. Why not exchange 

 knowledge? The personal touch ob- 

 tained through organization and ex- 

 change of information gives one many 

 an important lesson without the accom- 

 panving bitterness where too much is 

 paii for learning. When Jones has got 



the best of you it is to your interest to 

 tell the other fellow so he won't get 

 bit, and he will be likely to reciprocate 

 and prevent Smith's fooling you. There 

 are lots of things that florists know in- 

 dividually which can be made generally 

 helpful by spreading through organiza- 

 tion. Possibly you have heard the Lon- 

 don fog story of a man, who, after al- 

 most stumbling over another, asked him 

 where the river was and received the 

 reply that it was a few steps ahead, as 

 he had just come out of it. Don't be 

 afraid of asking the other fellow the 

 way in a fog. Next to the pleasure of 

 remembering how you saved a competi- 

 tor from harm is the memory of his serv- 

 ice in guiding you to safety. It is sure 

 to pay finally to be friendly instead of 

 antagonistic. 



DEBUTANTES. 



Novelties Coming Out Next Season, 



There will be a nice list of new varie- 

 ties coming out in the 1920 season, un- 

 less present signs fail. Already an- 

 nouncement has been made of the ap- 

 proaching dissemination of the follow- 

 ing: 



Carnations. 



Ruth Baur, light pink, by Baur & 

 Steinkamp, Indianapolis. 



Bernice, crimson, by W. D. Howard, 

 Milford, Mass. 



Ethel Fisher, red, by Peter Fisher, 



Ellis, Mass. 



Roses. 



Mme. Butterfly, sport of Ophelia, by 

 E. G. Hill Co., Richmond, Ind., and as- 

 sociates. 



Pilgrim, rose-pink, a Montgomery 

 seedling, to be distributed by A. N. 

 Pierson, Inc., Cromwell, Conn. 



Crusader, crimson, a Montgomery 

 seedling, to be distributed by A. N. 

 Pierson, Inc., Cromwell, Oonn. > 



Mrs, John Cook, white tinted pink, a 

 John Cook seedling of Ophelia, to be 

 disseminated by A. N. Pierson, Inc., 

 Cromwell, Conn. 



WHAT HAVE YOU? 



Stock of most kinds is in such demand 

 this season that any florist who has a 

 surplus of good plants does some other 

 florists a favor by printing a Classified 

 ad in The Review. There usually are 

 quick takers for everything good. Like 

 this: 



The plants were sold out immediately. — 

 Wauseon Floral Co., Wauseon, O., September 29, 

 1019. 



On account of the ad I have Inquiry for more 

 plants than I can furnish. You will hear from 

 me later. — Roy Murray, Olathe, Kan., Septem- 

 ber 27, 1919. 



The two insertions did the work. We received 

 orders from east, west, north and south. The 

 Review must surely go everywhere. We had 

 more orders than wp could fill. The ClassiSed 

 liners in The Review make for us the cheapest 

 and most effective advertising by far. — Simon 

 Humfeld, Muncie, Ind., October 1, 1919. 



If you hear a man complain of the 

 cost of advertising you can be pretty 

 certain he spends a good bit of money 

 elsewhere than in The Review. 



BRIEF ANSWERS. 



W. V. K., Minn. — It seems imprac- 

 ticable to use a house for roses only six 

 or seven months of a year. Plants can 

 be heeled in. 



Mrs. H. L. M., Mo. — Cut above the 

 first pair of leaves. The fern leaf was 

 not enclosed. 



J. C. C, Ont. — No. 1 is Santolina 

 Chamaecyparissus. No. 2, Senecio Cin- 

 eraria, also called Cineraria candidis- 

 sima. 



