58 



The Florists^ Review 



October 9. 191». 



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Pacific Coast Department 



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LOS ANGELES, CAL. 



The Market. 



The lot of the local outdoor mum 

 grower has not been a happy one dur- 

 ing the last two weeks. First the for- 

 est fires caused a layer of fine ashes 

 to fall on the open flowers and then the 

 rains, which were such a godsend to the 

 country generally, filled the flowers full 

 of water, so that they could not be 

 shipped. Since indoor flowers have 

 been scarce, the price has been all in 

 favor of the growers, but the stock has 

 been good and, all things considered, 

 well worth the price &,sked. The field 

 carnations continue scarce and another 

 rise in price is asked, good flowers 

 bringing now as much as they usually 

 do around the holidays. Asters took a 

 new lease of life with the rains and 

 some elegant flowers have been sent in, 

 meeting a good demand owing to the 

 high price of mums. Eoses are still of 

 medium quality only and not worth the 

 price asked. Some clean outdoor stock 

 has come in that for shipping is equal 

 to, if not better than, the indoor flow- 

 ers. Pompon chrysanthemums are com- 

 ing in, but so far of medium quality 

 only. There is a suflSciency of small 

 flowers like eentaureas, cornflowers, 

 pompons, zinnias and daisies. The 

 copious rains have had the effect of 

 helping the violets and a few early 

 flowers have been sent in, but nothing 

 yet that is fit to ship any distance. 

 Ferns are a little more plentiful, but 

 high in price. Greens of all kinds, es- 

 pecially plumosus, are on the upgrade. 



Various Notes. 



The Broadway Florists carried out an 

 elaborate wedding decoration last week, 

 with Harry Hansen in charge. A Miss 

 Wands married a Mr. Leonard, a prom- 

 inent moving picture man, and twenty- 

 two floral wands were made for the 

 flower girls to carry. The church was 

 also finely decorated. An immense 

 amount of funeral work has also been 

 handled here. 



Roy Wilcox saya the Mississippi 

 growers who were referred to in The 

 Review of Spptembcr 18 have nothing 

 on Montobello, since Phoenix Roebelenii 

 is also in fruit here. There is not a 

 large number of mature specimens of 

 this palm in southern California, though 

 there are many small ones and there is 

 no reason why seeds will not be event- 

 ually available. Cocos plumosa and C. 

 anstralis seed freely here; the fruit of 

 the latter makes an excellent preserve. 



E. Kirby, who was formerly con- 

 nected with the old Redondo carnation 

 gardens and is well known around Los 

 Angeles and Pasadena, is opening a 

 retail store at Bakersfield under the 

 name of the Bakersfield Flower Shop. 

 He will be located on Chester avenue. 



W. T. Kent, who has been connected 

 with the Orchid Flower Shop, Pasadena, 

 for many years, has .ioined the staff of 

 the L. A. Floral Co. 



Just on the eve of the digging season, 

 a look through the large new rose field 

 of Howard & Smith is interesting. The 

 firm some years ago secured forty acres 



of land of the finest character. It lies 

 high on a mesa a short distance from 

 the foothills north of the valley and 

 the soil is undoubtedly the finest in the 

 whole valley. Twenty acres in one 

 block are devoted to popular varieties 

 of roses and novelties and they are a 

 magnificent lot of plants. Budded on 

 free stock, the plants have made a won- 

 derful growth, clean, robust and abso- 

 lutely free from fungus or insect pests, 

 while the root system is fine. Looking 

 through the novelties and seedlings 

 with Fred Howard, president of the 

 company, one gets quite an education 

 in roses and in a little while there will 

 be something of interest to say of the 

 new seedlings here. Mr. Howard, since 

 his return from Europe, has been de- 

 cidedly busy and it is difficult to hold 

 him down long. But there are some 

 wonderful varieties here, under name 

 and number, that will be heard from in 

 the near future. 



A. F. Borden, of the Redondo Floral 

 Co., has gone on a trip to Santa Bar- 

 bara. 



Arthur Gleave, of Gleave's Flower 

 Shop, Santa Barbara, was a visitor last 

 week. H. E. Richards. 



SAN FBANOISCO, OAL. 



The Market. 



No particular change was noted in the 

 market last week. Stock continued 

 scarce and highj with a demand that far 

 surpassed that of the same season last 

 year. Chrysanthemum prices were even 

 higher than the previous week, with the 

 crop of early varieties drawing to a 

 close. However, growers state that 

 within a week or ten days the later 

 mums will be ready for cutting and 

 shipping and, unless unusual weather 

 conditions prevail, it is anticipated that 

 the next crop will be cheaper. The 

 majority of stock in the market at pres- 

 ent is of excellent quality. All varie- 

 ties of chrysanthemums, including the 

 smaller pompons as well as the large 

 decorative Chrysoloras and the bronze 

 and old-rose blooms, are in exception- 



Chrysanthemums 



If you seek good stock and 

 good service— stock and ser- 

 vice second to none in Cal- 

 ifornia, send today's order to 



George J. Hall & Co. 



423 East 5th Street, LOS ANGELES, CALIF. 



