18 



The Florists^ Review 



October 16, 191». 



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PRODS BY POCHELON 



AT the Buffalo convention of the 

 F. T. D., Secretary Pochelon de- 

 livered a sharp attack against or- 

 ganizations seeking to operate in the 

 same field, but for private gain. He 

 asserted that the majority of those who 

 ally themselves with such enterprises 

 do so without knowledge of their true 

 charaeter. For the consideration of 

 members, he said: 



1. Every letter sent from florist to 

 florist should be signed, instead of 

 "Yours truly," "Yours for more F. T. 

 D. Cooperation." 



• • « • 



2. Every letter addressed to F. T. D. 

 members shall be addressed "John 

 Jones, P. T. D. Florist, Flowerville. " 



• • • • 



3. Now please let us hear from some 

 of our members who take care of F. T. 

 D. service in the smaller towns. 



• « » • 



4. Have you ever noticed that the 

 few who find fault with our F. T. D. 

 organization, its work and rules, have 

 not attended any of our meetings, nor 

 have they ever done anything which 

 would benefit all retail florists? 



5. Let us have a question box at 

 every meeting, where anyone can un- 

 load a question without signing his 



name and get the opinion of all present. 



• • • • 



6. The home of the F. T. D. is not 

 Detroit. The F. T. D. should have a 

 home in every flower shop. Eesults will 



not be long forthcoming. 



• • * • 



7. The F. T. D. knows no boundary 

 lines. I would form a "League of Flo- 

 rists" throughout the world and make 

 them all use the slogan, "Say It with 

 Flowers." • » • • 



8. At the next National Flower Show 

 let our exhibit be a working F. T. D. 

 shop, relaying orders right from the 

 show, the F. T. D. paying all bills and 

 receiving the usual trade discount, 

 twenty per cent for all orders sent out. 

 The public would surely take advan- 

 tage and send a souvenir from a Na- 

 tional Flower Show. The expense for 

 such work would, if carried out with 

 enough F. T. D. enthusiasm, easily be 

 cared for by the twenty per cent dis- 

 count. • • • • 



9. Let us make a strong insurance 

 company out of- our guarantee fund. 



Albert PocheIoo« 



(Tlrel«M Secretary of the Florlsta' Telegraph Delivery issoclatlon.) 



No better advertisement could be had 

 than to be able to pay promptly from 

 the clearing house all bills past due, 

 and make the member owing such bills 

 first lose the twenty per cent and then 

 pay the F. T. D. clearing house. 



• • • • 



10. Strange to say that the large 

 poster membership list sent out for 

 Christmas, 1918, was criticized at our 

 January board meeting, yet our office 

 got many calls for this kind of a list to 

 be displayed to the public and I think 

 if we all would put a list of this kind, 

 with our membership of 1,200, in our 

 windows for Christmas it would make 

 the public sit up and take notice. The 

 time has passed when we need to hide 

 our connections from florist to florist. 



• • • • 



11. Can the F. T. D. put enough ef- 

 fort in the S. A. F. to induce the mother 

 organization to double its subscription 

 toward the national publicity fundi 

 I am sure our F. T. D. organization will 

 double and perhaps be able to triple 

 what it has done. 



• • • • 



12. A new directory is being worked 

 on continually in our office and we 

 have now approximately 6,000 towns 

 in our card files, showing exactly how 

 service can be given. 



• • • « 



13. More publicity should be given 

 in the trade papers by our entire mem- 

 bership. The trade papers have never 

 refused to print articles on the work 

 of the F. T. D. and how to handle or- 

 ders, but remember that for years such 

 articles had to come from the F. T. D. 

 office. Why not for a change let some 

 of these articles, illustrating experi- 

 ences, etc., come direct from our mem- 

 bers! 



• • • • 



14. F. T. D. window decorations 

 should be prepared and loaned to our 

 F. T. D. members for display in their 



home towns. 



• • * • 



15. The Canadian florist trade paper 

 of late has boosted the F. T. D. strongly 

 and is wor^y of our consideration. Our 

 American trade papers all of them have 

 given us hearty support, more so than 

 in former years. We are spending 

 money with them for advertising when- 

 ever it is wise and practical for us to 

 carry our membership list in them. Let 

 us thank them for what they have done 

 and let us ask them to keep up their 

 good work. 



CAUFOBNIA FUCHSIA? 



Can you give me the correct name of 

 a plant known locally as California 

 fuchsiaf It has foliage similar to the 

 fuchsia, with blossom, dark blue or pur- 

 ple, about the size and shape of a small 

 petunia and grows almost straight down 

 from the stem. It makes a beautiful 

 house plant and I would like to know 

 where I could get some stock. 



O. D. W. 



Eeview readers seem to know every- 

 thing. Will someone please answer. — 

 Ed. 



BBTLF ANSWERS. 



W. G. C, 111. — You had your seeds 

 from as good sources as we know. 



C. E. K., Mich. — For resurrection 

 plants try El Paso Seed Co., 519 Sa« An- 

 tonio street, El Paso, Tex. 



