20 ^ 



period from August 1, 1911, to the end- 

 ing of the past fiscal year: 



AUGUST 1, 1918, TO SEPTEMBER 30, 1919. 

 RECEIPTS. 

 Remittances from secretary: 



Membership Initiation fees $ 2,800.00 



Aanual dues 14,473.78 



Guaranty fund 6,209.00 



Motliers' day stamps and posters 431.60 



"Say It witli Flowers" leallets 25.65 



Sale of electrotypes 37.82 



Sale of binders, order sheets, etc 86.50 



Exchange 8.00 



Accounts collected for members 01.04 



Collections by treasurer: 



Interest 394.2!) 



Total receipts |24,617.58 



DISBURSEMENTS. 



Guaranty fund: 



Deposits refunded $ 10.00 



Collection fund: 



Remittances to members 01.04 



Annual dues fund: 



Reporting minutes of meetings 298.49 



Convention expenses 260.60 



Auditing 32.60 



Printing: 



Lists of members 322.71 



Mothers' day stamps and posters 176.00 



Special lists 411.25 



Stationery, cards and folders 1,975.46 



Electrotypes 16.65 



Exchange 17,24 



Advertising: 



Trade papers 1,169.71 



National publicity campaign 1,500.00 



Secretary's expense: 



Clerks 3,248.00 



Furniture and repairs 208.83 



Miscellaneous 1.225.97 



' Treasurer's Expense: 



Postage 3.00 



Fidelity bond 14.00 



Addressograph expense 8.57 



Atlas 20.00 



Subscription to Canadian Florist 1.26 



Prizes and emblems 346.70 



Expense of directors attending meetings 109.20 



Expense of L. F. Darnell: 



Salary 1,260.00 



Miscellaneous 1,156.75 



Total disbursements $13,059.82 



Net receipts for period f 10,667.76 



Balance on hand, July 31, 1918 9,287.32 



Balance, September 30, 1919 $19,045.08 



AUGUST 1, lOU, TO SEPTEMBER 30, 1910. 

 RECEIPTS. 



Remittances from secretary: 



Society of American Florists $ 26.00 



Membership initiation fees 5,800.00 



Annual dues 27,882.68 



Guaranty fund 14,072.15 



Publicity fund 2,332.60 



Advertising: F. T. D. directory... 800.00 



Mothers' day stamps and posters. . . . 1,561.50 



"Say It with Flowers" leaflets 125.30 



Sale of electrotypes 141.32 



Sale of binders, order sheets, etc 86.50 



Exchangt 8.00 



Accounts collected for members 01.04 



Collections by treasurer: 



Interest 1,392.75 



Total receipts $55,218.a3 



DISBURSEMENTS. 



Guaranty fund: 



Deposita refunded ) 355.00 



Payments for defunct members 0.21 



Collection fund: 



Remittances to members 01.04 



Annual dues fund: 



Society of American Florists, member- 

 ship f ee j_ 25.00 



Reporting minutes of meetings 018.00 



Convention expenses 534.73 



Auditing 147.50 



Exchange 20.59 



Rent, Cleveland flower show 60.00 



Decorations, Philadelphia flower show 25.00 

 Legal expense: Constitution and l>y- 



laws 75.00 



Advertising: 



Trade papers 4,131.15 



National puMidty campaign 3,000.00 



Addressograph expense 72.81 



Atlas 20.00 



Expense of directors at meetings 109.20 



Prizes and emblems 345.70 



SubBcriptioo to Caaadiaa Florist 1.25 



Printing: 



Lists of members 404.26 



F. T. D. directory 1,723.10 



Constitution and by-laws 154.00 



Mothers' day stamps and posters.... 1,052.14 



Special lisU 2,527.00 



Price llsU 110.82 



Stationery, cards and circulars 4,262.08 



Electrotype* 121.61 



Secretary's expeases: 



Clerical allowance 7,344.00 



Miscellaneous 4,060.71 



Treasurer's expanses: 



Books 4.35 



PMtage 38.10 



Fidelity bond 84.00 



Printing financial statements 36.00 



The Florists^ Review 



OCTOBKR 16, 1919. 



President's expenses: 



Postage $ 13.00 



By-laws 0.50 



Letters 3.25 



Expense of L. F. Darnell: 



Salary 1,250.00 



Miscellaneous 1,155.75 



Total dlsbtiraoments $;^5.273.75 



Balance September 30, 1919 110,046.08 



Hillimic in liiiuls; 



Annual dues fund $ 6,337.14 



Guaranty fund. 14,607.94 



Collection fund None 



$19,945.08 



The balance Is represented by the following 

 assets: 



General mortgage bonds of Atchison, 

 Topeka & Santa Fe Ry. (par value, 



$8,600) $ 3,310.00 



Imperial Russian Government bonds 



(par value, $2,000) ,. 1,895.91; 



Kansas City, Kan., internal improve- 

 ment bonds (par value, $500) 513.44 



U. S. Liberty Loan bonds: 



First issue 1,000.00 



Second issue 500.00 



Fourth issue 1,500.00 



Victory Issue 700.00 



Petty cash fund in secretary's hands. . . 1,000.00 

 Cash on deposit with Continental Na- 

 tional Bank of Kansas City 9,525.72 



"Say It with Flowers," where every 

 passer-by must see it. The name of the 

 occupant of the building appears in 

 smaller, less prominent signs by the 

 entrance. 



Mr. Geddis is following a definite 

 policy. Not that he believes in hiding 

 his light under a bushel. He is quite 

 aware of the value of advertising, so 

 much aware that he knows wholesalers' 

 advertising that reaches the public's eye 

 is wasted. So instead of advertising his 

 house to the public he advertises the 

 trade as a whole to the public by urg- 

 ing it to "Say It with Flowers." 



$19,945.08 



ADVERTISES TBADE, NOT SELF. 



"We are not interested in advertis- 

 ing our wholesale house to the public 

 and the retailers know where we are 

 already," said D. S. Geddis, in com- 

 menting on the fact that before the 

 passage of a recent city ordinance the 

 automobile trucks of the St. Lrouis 

 Wholesale Cut Flower Co. bore only the 

 trade sign, "Say It with Flowers," for 

 two years — ever since the slogan was 

 adopted. Last month the St. Louis city 

 council passed an ordinance requiring 

 the name of the owner to appear on all 

 delivery trucks and since September 

 15 the name of the firm has appeared 

 on the automobiles of the St. Louis 

 Wholesale Cut Flower Co. as it ap- 

 pears in the accompanying illustration. 

 But previously the two trucks, as they 

 dashed through the streets, carried only 

 the exhortation to the public to "Say 

 It with Flowers." 



The same idea is carried out on the 

 new building of this company. Con- 

 spicuously placed in the center of the 

 bright front is one of the large signs, 



USINGER'S UTTERANCES. 



Several weddings and a rush of funeral 

 work have kept the Posy Shop, of Fre- 

 mont, O., busy. This firm has added a 

 line of art goods for the holiday season. 

 "Those in quest of gifts cannot get 

 away without buying, for they surely 

 will find something either in flowers or 

 in art objects," is the philosophy of 

 Miss Moore in upholding the fine points 

 of the combination. 



"Better than evar and still going 

 strong," quoted Charles E. Barton, of 

 Norwalk, O., emerging from a bunch of 

 funeral work. Besides being a success- 

 ful florist, Mr. Barton sells pills, "and 

 I don't want a repetition of last year's 

 ills," quoth he! 



Speaking of hobbies, D. R. White, of 

 Sandusky, O., has one in the shape of a 

 fruit farm, "not large, but full of 

 fruit, and I'm not sitting up night* 

 feeding it coal," remarks Mr. White. 

 This farm may take the place of the 

 greenhouses soon, as farming is his old 

 job and the call of the farm is strong. 

 • • • • 



D. Vogt & Sons, of Coldwater, Mich., 

 liave reported a strong business so far 

 this fall. The stock is in excellent con- 

 dition and the first mums are being 

 cut. W. T. U. 



How a St. Louk Wholesale House Advertises the Trade Instead of Itself. 



rv. , 



