74 



The Florists^ Review 



October 16, 1919. 



TlM florlata whoa* eard* appear on tlia pasaa emrrrtnm this haad, ara praparad to ftU ordara 

 »«^ firom otbar flortota for local daUvarr aa tha uanal IwaUu 



BUFFALO 



Colonial Flower Shop 



219 Delaware Ave. 



Member of the F. T. D. 



S. A. ANDERSON 



440 Main St., BUFFALO, N.Y. 



Anderson service means fresh, sturdy stock 

 and prompt deliveries in Buffalo, Lockport, 

 Niagara Falls and Western New York. 



Member of the Florists' Telegraph Delivery. 



BUFFALO 



N. Y. 



L. H. NEUBECK 



MAIN AND HIGH STS. 

 Member Florists' Telegraph Delivery 



;cott Tie Florist 



-MEMBER OP THE F. T. D.- 



BUFFALO, NEW YDM 



H. F. A. LANGE 



Worcester, Mass. 



Delivers to All Points in New England 



125,000 Sauare Feet of Glass 

 Member Florists' Telegraph Delivery Ass'n. 



BROCKTON, MASS 



Belmont Flower Shop. ^^.^«g.^ 



MANCHESTER, N. H. 



H. C. STACHE. 



L. D. PHONE 



WELLESLEY COLLEGE 



Dana Hall. Walnut Hill. Rockbridge Hall Schools 

 TAILBY, WelleflleT. Mass. 



Long Distanc e Tel.. Wellesley 44-1. 44-2. *4-3 



NEWPORT, R. I. 



mi«-Trr»TT E-*-1864 Greenhouses 



SMI In JAMESTOWN, R. L 



MEDINA, WHITE BROS. 



N.Y. 



Orders for Western New York 

 handled with promptnesa. 



For SYRACUSE, N. Y. 

 W. E. Day Co., 



Onondaga Hotel Bldg. 

 F. T. D. 



SYRACUSE, N..Y. 



MILES S. HENCLE, lis Harrison St. 



Telegraph or mail orders receive my personal attention. 



ESTABLISHED 1847 



F. T. D. 



THE NAME 

 PROTECTS YOU 



Steamers are 



Again Sailing on Schedule 



Deliveries made on board 



BOSTON 



1 PARK STREET 

 799 BOYLSTON STREET 



NEW YORK 



561 FIFTH AVENUE 



Morse & Reals, LOWELL, MASS, 



Nearest Shipping Point to 

 NEW HAMPSHIRE and VERMONT 



Members Florists' Telegraph Delivery Association 



spent, plenty of flowers to give away in 

 a proper manner, all would tend to make 

 the "Say It with Flowers" week an 

 annual event looked forward to by all, 

 as one of the most pleasing events of 

 the whole year. I hope some action will 

 be taken at this meeting to give ap- 

 proval to these suggestions. 



Advertising. 



The farmer does not fail to sow his 

 seed every spring because there hav© 

 been crop failures in the past. Adver- 

 tising, like seed, has a reproductive 

 power, and the man who neglects to 

 plant his seed in rich soil, or his sav- 

 ings in good investments, simply robs 

 himself of an opportunity to reap a crop 

 or win a fortune. Do not be afraid to 

 take the risk. People in all parts of 

 the world have made fortunes through 

 judicious advertisements. They won 

 simply because they had the nerve to 

 risk. 



Sales Education. 



We cannot do too much in educating 

 our salespeople in taking orders when 

 patrons have .only a few dollars to spend, 

 in making them feel that they are wel- 

 come and that the order will receive the 

 same care as if the purchase had been 

 a large one. Again, frequently the mis- 

 take is made of selling an inexpensive 

 article when a more expensive one would - 

 do better. This is particularly true in 

 taking orders for out of town. Many 

 times roses may be $2 or $3 a dozen 

 while in the city in which they are to be 

 delivered they will be $6 or $7, or vice 

 versa, in such a case, particularly dur- 

 ing the holidays, it is always well not 

 to specify the color of the flowers, not 

 even the kind if possible, leaving it 

 entirely to the florist to send the best 

 for the money. Along this line there 



Worcester, Mass. 



Randall's Flower Shop 



Member Florists* Telegraph Delivery 



New Bedford, Mass. 



and all parts of CAPE COD. MASS. 



MURRAY, Florist 



232 Union Street 



GREENHOUSES: FAIRHAVEN. MASS. 



National Florist. Member F. T. D. 



Orders for Vermont and Northern N. Y. filled to 

 your enUre satisfaction at right prices. 



BURLINGTON. VT. 



Providence, Rhode Island 



Johnston Brothers 



LEADING FLORISTS 



38 DORRANCB STREET 



Members Florists' Telegraph Delivery Ass'n. 



PROVIDENCE, R.I. 



AND ALL NEW ENGLAND POINTS 



T. J. Johnston & Co., ""^pl&'XlNcfe 



Vermont's •"^^Tp'^^^r'" 



TT'lriTiaf 128 Church St., Burlington.Vt- 



r lUribl .... Member F.T.D. 



