20 



The Florists^ Review 



OCTOBBB 23, 1019. 



shops music in the evenings attracted 

 an unusual number of visitors. In- 

 deed, Philadelphia, as displayed to the 

 F. T. D. by Mr. Grakelow, won much 

 applause. 



The meeting, heartily favoring the 

 week as an annual institution, passed 

 Mr. Blackistone 's resolution, which 

 read as follows: 



WHEREAS: The Florists' Telegraph Delivery 

 ABSoclation in annual meeting' assembled takes 

 notice of the move'ment, "Say It with Flowers" 

 week, instituted and inaugurated by the Florists' 

 Club of Washington for the purpose, first, of wel- 

 coming their respectlTe customers of the previous 

 or former seasons a"nd the general public into 

 their establishments and to remind them of the 

 formal opening of the floral season; secondly, 

 to display the beauty and perfection of the new 

 wealth of the flora family, and thirdly, to ad- 

 vertise and popularize flowers as gifts for all 

 occasions. 



WHEREAS: For years It has been the cus- 

 tom of various lines of commerce and art at the 

 propitious season to have their openings, dis- 

 plays, shows and exhibitions for the purpose of 

 educating and enlightening the public on the 

 respective subjects in which they are Interested. 



AND WHEREAS: The haphazard manner in 

 which the floral season in each community has 

 been inaugurated makes it above all other lines 

 of commerce essential that there should be a 

 combined effort among the allied Interests of 

 each individual community to have a general and 

 grand opening at a fav6rable date, according to 

 the geographical location and the existing con- 

 ditions. 



THEREFORE BB IT RESOLVED: That this 

 association recognizes in this a splendid move- 

 ment for publicity and an opportnnlty to increase 

 the love of flowers and the dissemination of them. 

 and further, that this association goes on record 

 as unequivocally indorsing and recommending that 

 each community shall adopt this as an annual 

 event in their floral year. 



The Prize- Winning Windows. 



All twelve of the windows at Buffalo 

 were of high character and received the 

 commendation of the judges. In the 

 absence of any of the committee when 

 the decision was announced, Mrs. 

 Henry Penn was called upon and gave 

 a few words of gracious praise, refrain- 

 ing modestly from extended comment 

 because she was not one of the judges, 

 but merely the wife of one of them. 



The window of S, A. Anderson 's Main 

 street store, which took first prize, was 

 composed of a large globe of green, on 

 which the western continents appeared 

 in white flowers. Around the circum- 

 ference ran telegraph messengers. 

 From the globe to telegraph instru- 

 ments in the front of the window ran 

 several bright copper wires. 



At the Delaware avenue store of W. 

 J. Palmer & Son, taking second prize, 

 the window held a large map on a cir- 

 cular background, constructed in the 

 fashion of a topographical model. 

 From one city to another ran wires, to 

 which were attached small yellow card- 

 boards representing telegrams. When 

 the board revolved, these yellow bits 

 of board shot from one to another, slid- 

 ing along the wires. The board was 

 built upon an automobile wheel, which 

 was turned by a small electric motor. 

 In the other window were life-sized wax 

 models, showing a maid opening a box 

 of flowers just given her by a messenger 

 for the gray-haired mother seated in a 

 chair, and in a corner an enlarged let- 

 ter from the son who had telegraphed 

 the flowers. 



The window of the Wm. Scott Co. 

 contained a huge book, which told of 

 the facilities of the F. T. D. and how 

 orders were executed. To this display 

 was awarded the third prize. 



Messages from the Absent. 



Samuel Murray sent a telegram of re- 

 gret and felicitations from Kansas City. 



A. E. King, of Winnipeg, Manitoba, 

 wired that a bumper season was in 



prospect in his city and he wished for 

 a like one for F. T. D. members. 



From San Francisco came a telegram 

 of regret from Vincent Matraia, of the 

 Art Floral Co., who hoped for a suc- 

 cessful convention. 



Other Items. 



"Beginning with its mention in Presi- 

 dent Gude's address, Sunday closing 

 brought forth loud and long applause 

 at each mention of it. 



Visiting the United States incognito, 

 the president of the Canadian Horticul- 

 tural Association, Emery B. Hamilton, 

 of London, Ont., sat through the ses- 

 sions unmentioned and unheard. 



J. W. Grandy, of Norfolk, Va., sent 

 in the application for membership of 

 his "next door neighbor," as he called 

 him. A little sermon on cooperafion 

 versus competition followed from Albert 

 Poehelon. They have it in Norfolk, 

 where, Mr. Grandy says, the five flo- 

 rists in town are now to be found in 

 his store nearly as much as in their 

 own. 



W. L. Bock followed the Grandy ex- 

 ample by bringing the membership of 

 the Alpha Floral Co. from Kansas City. 



When the acknowledgments began to 

 return from the mayors of various cities 

 for baskets sent by the F. T. D., one 

 came regretting the inability to deliver 

 to the mayor of Tarrytown, N. Y., who 

 was attending a convention in Buffalo. 

 And F. R. Pierson had to make a speech. 



Blooms of Rose Cornelia, exhibited by 

 Robert Scott & Son, of Sharon Hill, 

 Pa., on the president's table, are pre- 

 served by Buffalo citizens as memen- 

 tos of Cardinal Mercier's visit, after 

 they had been showered on the primate 

 as he passed the hotel. Before they 



vanished, however, they were an object 

 of much interest. The rose is a cross 

 of Mrs. Aaron Ward and Ophelia. 



John Young, secretary of the S. A. 

 F., was warmly welcomed when he 

 spoke on the subject of the national 

 publicity campaign and its progress. 

 George Asmus supported him strongly. 

 The national publicity committee was 

 in session till midnight during the first 

 day of the convention, considering the 

 matter of raising funds more expedi- 

 tiously. Major O'Keefe had to return 

 to Boston immediately afterward and 

 therefore could not address the F. T. D. 

 members. 



Size of F. T. D. Orders. 



In the press of urgent topics of dis- 

 cussion at Buffalo Secretary Poehelon 

 did not present his tabulation of the 

 returns from his questionnaire to the 

 F. T. D. convention. The chief points 

 of interest were brought up in connec- 

 tion with other topics. The size of 

 orders was little touched upon, and the 

 table made by Mr. Poehelon of the 217 

 replies he received will be interesting. 

 They were as follows: 



Average size of order Outgoing Incoming 



$ 4 to $ 6 31 39 



6 to 8 67 4» 



8 to 10 22 22 



10 to 12 4 1 



12 to 13 2 



From the returns the greatest number 

 of those who replied averaged between 

 $6 and $8 on telegraph orders. The aver- 

 age size, calculated from the returns of 

 all 217 responses, was, outgoing $5.22, 

 incoming $4.92. 



Napoleon, O. — The name of Fred J. 

 Fisk's store, which he will open at 

 Arden court this month, will be Fisk's 

 Flower Shop. 



Cisco, Tex. — J. B. Ely sold his interest 

 in The Mineral Wells Floral Co., at 

 Mineral Wells, Tex., and has started in 

 business here. 



Newport News, Va. — G. L. Sutton is 

 president of the firm recently incor- 

 porated as Suttons, Florists, with a 

 capital of $10,000. 



Cumberland, Md. — Mabel Shryock, 

 who has been growing garden flowers 

 for the market for the last four years, 

 reports a good summer's business. 



Hatcher Station, Oa. — R. A. Lee, 

 owner of the Chattahoochee Floral Co., 

 has been elected to the Georgia legis- 

 lature from Quitman county. 



Bristol, Tenn. — The Bristol Floral Co., 

 of which H. G. Bramm is president and 

 C. F. Bowers secretary, is making a 

 name for itself because of its carnations. 

 The quality of the stock has been uni- 

 formly high and the present season is 

 starting exceptionally well; knj grower 

 would be pleased to cut such stems and 

 blooms in October. 



Amarillo, Tex. — Mrs. Lena A. Smith 

 is beginning business for herself. 



Whitehouse, Fla. — Besides growing 

 outdoor flowers, F. Arzie has a factory 

 for making baskets from palmetto. 



Clifton Forge, Va. — The Alleghany 

 Floral Co. has been incorporated with a 

 minimum capital stock of $5,000 and a 

 maximum of $25,000 to do a nursery, 

 greenhouse and retail business. Its 

 officers are W. D. Bowles, president, and 

 L. W. Farrier, secretary. 



Lake Charles, La. — George S. Duflot 

 started in business four years ago, at 

 622 Iris street, which certainly is a good 

 name for the address of a florist, seeds- 

 mand and nurseryman. His start was 

 made with a small hotbed, 6x9, and the 

 first crop was tomato plants only. He 

 now has thirty hotbed sashes and a 

 greenhouse. He recently bought the ad- 

 joining lot, 50x208, to build another 

 greenhouse on. Carnations, chrysanthe- 

 mums, spring bedding plants and vege- 

 table plants are the crops to be grown. 

 He is planning to do a retail business 

 in all kinds of flowers, plants and seeds. 



