The Florists^ Review 



OCTOBBB 28, 191f. 



ST. LOUIS FOR YOUR SUPPLY OFn 



Roses, Carnations, Chrysantnemums, Greens 



and Florists' Supplies 



ROSESs Ophelia, $4.00 to $10.00 per 100. 

 Russell, $6.00 to $25.00 per 100. 

 Cilumbia, $6.00 to $20.00 per 100. 



CARNATIONS, $3.00, $4.00 and $5.00 per 100. 

 CHRYSANTHEMUMS, $3.00, $4.00 and $5.00 per dozen. 

 POMPONS, 75c per bunch. 

 FANCY FERNS, $2.00 per 1000 for October. 

 ASPARAGUS PLUMOSUS, 35c and 50c per bunch. 



St. Louis Wholesale Cut Flower Co. 



1406-08 Pine Street 



Long Distance Phone, Bell Olive 4203 



ST. LOUIS, MO. 



again in plenty in this market and is 

 selling at 18 cents for choice grades. 

 Orchids, too, are more plentiful and the 

 demand for these is good at all times. 

 Last week dahlias had an excellent call 

 and fancy grades sold well at high 

 prices. 



A few violets are showing, but it 

 needs colder weather to give them color 

 and stem. Violet growers in Kirkwood 

 promise a big crop this season. Sweet 

 peas, too, will be seen in abundance at 

 an early date. 



All green goods are cleaned up almost 

 daily in this market, especially smilax, 

 asparagus and fancy ferns. Shipping 

 trade in cut stock has greatly improved 

 since the cooler weather has set in. 

 Publicity Committee Meeting. 



The florists* publicity committee held 

 a special meeting October 14, at head- 

 quarters at the establishment of the 

 W. C. Smith Wholesale Floral Co. 

 Chairman Bourdet presided over the 

 meeting, which had a good attendance. 



The secretary's report showed a good 

 balance on hand to start the season's 

 advertising campaign. Three of the 

 wholesalers have subscribed $100 each, 

 besides doing the work of collecting the 

 funds from the retailers and growers. 

 The committee decided to spend $3,000 

 for newspaper advertising from Novem- 

 ber 1 to April 1 and all advertising v^rill 

 be handled by an advertising company. 

 In this undertaking, they have asked 

 the retailer to allow the wTiolesaler to 

 add the one per cent of all goods pur- 

 chased by them from any of the whole- 

 salers and to cooperate in insisting up- 

 on the amount being added on their 

 bills should they neglect to do so. The 

 growers are 100 per cent in the plan in 

 deducting one-half of one per cent from 

 their checks and are going to insist 

 that the wholesaler do this. Why some 

 of the wholesalers object to this plan is 

 hard to understand. So this committee 

 asks the retailer and the grower who 

 desire the most benefit from publicity 

 to cooperate with it and make the 



^ DONT OVERLOOK THIS BARGAIN ! U 





The McCallum Company ^ 



^. "THK HOUSB THAT SBRVICS BUILT" ^^ 



4^ NuifactBKnudImp«rtenifnirists'AccesNries Pittsburgh, Pa. ^ 



We have the quality in Gold Letters that will stick and stick 

 tight when applied. As a special for this month, we offer you a 

 real bargain in No. 1 Gold letters only, at $4.60 per 1000. 

 Prices on others as follows: 



No. 1. Purple, $6.60 per 1000; $0.76 per 100. 



No. 4. Gold, 6.00 per 1000; .60 per 100. 



No. 6. Gold, 6.00 per 1000; .60 per 100. 



Gold or Purple Paper Script, $6.00 per 100 words. 



We will make prompt shipments and guarantee the quality of our 



letters to be second to none on the market Your money will be 



cheerfully refunded if you are not pleased, but we are sure to please 



you. Send your orders to 



NEW- 



American Beauties Basket 



In Natural Color, Made from Palmetto 



In all sizes, only to order. Five Baskets 

 in nest can be shipped by parcel post. 

 Good work guaranteed. 



Write for price* 



ARZIE'S BASKET SHOP, White House, Ha. 



wholesaler who refuses come to time 

 and do his part, which is little, to help 

 the sale of cut flowers and plants. 



Various Notes. 



Frank Windier, vice-president of the 



Missouri State Florists' Association for 

 St. Louis, is looking for a large party 

 from this city to attend the annual 

 meeting of the associatiom at Kansas 

 City, Mo., the first week in November 

 Mr. Windier yfiil gladly take the appli- 



