16 



The Florists^ Review 



OCTOBBH 30, 1919. 



urging him to buy. Each of these steps 

 [is important and perhaps the most im- 

 portant is the second. For sometimes 

 that does the work of two and often of 

 all three. 



A good exposition of what one has 

 to sell not only gets the buyer's atten- 

 tion, but also induces him to buy, with- 

 out other need of getting his interest 

 or urging him to purchase. It is par- 

 ticularly productive of results in cases 

 where the prospect is not conversant 

 with what one has to sell. This is true 

 of the telegraph delivery of flowers. 

 The public, with the exception of a lim- 

 ited number of persons, is not sure just 

 what it means or how it is done. Thus 

 a large number of those who buy flowers 

 for themselves or for friends in the same 

 city never have the idea of sending 

 them to persons in other cities. And 

 others who do think of it are hesitant 

 because they are not sure the flowers 

 will arrive at the proper time or be just 

 what they desire. And many are fear- 

 ful of the cost. 



Clear the Path. 



These slight hindrances, for they are 

 nothing more, can easily be removed 

 from the path of progress of the tele- 

 graph delivery service if retailers in 

 their local advertising will once in a 

 while use space to make it plain to the 

 public just what can be done and is 

 being done — and, more particularly, how 

 .1 it is done — to deliver orders of flowers 

 .jiin other parts of the country. Stress 

 should be laid on the certainty, the re- 

 , liability of the service, in the matter 

 of time, quality of stock and care in 

 delivery. The buyer knows he can de- 

 pend on his local florist to deliver fu- 

 neral flowers, a bouquet or box of flow- 

 ers in such shape that the thought of 

 the sender will be appreciated accord- 

 ingly. The buyer knows he or she does 

 not even have to pick out the flowers. 

 When the same reliance is felt in send- 

 ing flowers by wire and larger numbers 

 of people know it can be felt, telegraph 

 delivery will increase rapidly. To ar- 

 rive at that stage, florists must acquaint 

 their patrons and possible patrons with 

 the opportunity of telegraph delivery 

 of flowers and make it plain. 



LAMBERT'S LOCALS. 



Elmer E. Nordwall, who took unto 

 / himself a wife September 18, is back 

 on the job in his store at Fort Dodge, 

 la., after a three weeks' honeymoon. 

 His bride was Miss Blanche Ashton, a 

 society leader of Fort Dodge. Mr. 

 Nordwall has a local campaign of ad- 

 vertising on movie screens and in pub- 

 lic gatherings by distributing flowers 

 to those who attend. It has proved 

 quite successful. 



R. P. Atwell has completed building 

 and stocked a new greenhouse, of 

 Moninger constnietion, 35x185 feet. 

 This addition will be used exclusively 

 for fancy plants, of which he now has 

 an abundant supply. His poinsettias 

 in pans and his cyclamens are especially 

 good. 



Olson Bros., at Ames, la., have just 

 completed the construction of two new 

 houses, 25x100 feet each, of their own 

 construction. In these houses the firm 

 now is growing its first roses, which 

 are doing well. The former houses 

 were used principally for carnations 

 and pot plants. Besides their large 

 greenhouses, Olson Bros, operate a store 

 in the city. 



Charles Sherwood, Waterloo, la., as 

 a self-made man^ points with pride to 

 his successful business, both store and 

 greenhouses. At the age of 18 he was 

 put by his father in the store and told 

 to scratch for it. This he did and after 

 he had made good, his father sold the 

 business to him. He has since added a 

 small seed department to the store. 



A party of ten recently spent a week 

 on a hunting trip near Burwell, Neb., 

 where they bagged some fine game. In 

 the party were Irwin Frey and Roy 

 Frey, of Lincoln, Neb.; Frank Stuppy, 

 of St. Joseph, Mo., and Ed Williams, 

 of Grand Island, Neb. The party re- 

 turned with the limit of prairie chickens 

 and ducks. Mr. Stuppy returned at 

 once to St. Joseph with his bag of game. 



Gus Eiche has just returned to Lin- 

 coln, from Washington, D. C, where he 



""Say It With Flowers' 



How a Great World-Wide 

 Organization of Florists 

 is Prepared to Serve You 



The Florists' telegraph delivery 

 system reaches to every nook and 

 comer of the civilized world. 



Flowers Telegraphed Anywhere 

 —and this means that you may leave 

 your order here at the Anderson stores 

 and as quickly as the 'telegraph can 

 convey the messa^, flowers will be 

 delivered in any city of the United 

 States, from Maine to California and 

 from the Great Lakes to the Gulf of 

 Mexica 



This system of floral delivery is 

 more than national— it is international 

 Suppose you have a friend, a loved 

 one in London, Copenha^n, Paris, or 

 one of the prindptl dties of South 

 Anuoea: an onur placed here will 

 cable prompt ddlvar^ of choicest 

 blooms to just the individual that you 

 desire to reach anywhei« in the wide 

 worid. 



Send a Flower Message 

 There's many a word of happine* and hewtfelt greet- 

 ings aa well as deepest sympathy expressed with flowen. 

 Ilie language of flowers is the univerwl language that 

 expresses the message of the heart 



Flowers of the Autumn 



With the first touch of frost there 

 comes an unrent desire for flowers in 

 the home; blooming plants, ferns, palms, 

 and cut flowers as well. Flowers add 

 to the cosy attractiveness of every 

 room in th'j home and thev ar? often 

 more appreciated when the chit) of 

 Winter drives the househoM Indoors 

 from the veranda or lawn. 



Erert/ fhutr need here al home, and OirouihmU the 

 broad vorld us well, may be cared /or bn Anderson. 



440 

 Main 

 Si reel 



491 

 Elmwood 

 Avenue 



Ezplaininj; Wire Orders. 



went to take the thirty-third degree in 

 Masonry. Mr. Eiche has the honor of 

 being one of the first from Lincoln to 

 take the thirty-third degree. 



J. K. Hittner, as well as the majority 

 of the florists at Lincoln, does not 

 worry over the coal situation, as they 

 liave ample supply. J. A. L. 



WRITES OF FLOOD DAMAGE. 



From Corpus Christi, Tex., Don E. 

 Curtis writes of the damage suffered 

 from the recent storm and flood as fol- 

 lows: 



"Since the storm we have been so 

 busy trying to get rehabilitated that 

 the days are not long enough. 



"None of our family was lost. In 

 many cases whole families were 

 drowned and their homes swept away. 

 In some instances not even their bodies 

 were found, or, if found, they were 

 buried in unidentified graves, long, deep 

 trenches, with nothing over them but 



canvas, the bodies so decomposed they 

 had to be covered with lime and gath- 

 ered up by shovels. 



"Our store was a wreck, as water 

 stood nine feet deep over everything. 

 The painters and paper hangers are 

 working now. It will be ten to four- 

 teen days before we can get in. We 

 had 10,000 square feet of glass. All 

 but about one-fourth of it is gone. The 

 shade house, 8,000 square feet, is flat; 

 the boiler room and heating system are 

 ruined. Damage of about $250 was 

 done to the residence, yet we are thank- 

 ful there is a roof over our heads." 



MIST FLOWER EASILY QROWK. 



Eupatorium ccelestinum, or mist 

 flower, is one of the handsomest of our 

 native fall flowers. It is said to be 

 found from New Jersey westward 

 through the Ohio valley to Missouri and 

 southward to Florida and Texas. It is 

 especially abundant in the gulf coast 

 region in low, damp grounds, but can 

 be grown in any soil. It is perfectly 

 at home in the bottom of a ditch or on 

 a high bank. It usually grows two to 

 three feet high, but I have seen it 

 reach five feet in rich soil. The plant 

 increases from underground runners and 

 from seed. It is closely related to the 

 ageratum, but is handsomer than that 

 annual. Where it is plentiful it is 

 looked upon as a weed, but where it is 

 scarcer it is considered a beautiful 

 flower. As a cut flower, either for design 

 work or for massing, it is quite attrac- 

 tive. 



Since it is of such easy growth, it 

 ought to be found in every yard, for 

 it can be grown either in shade or full 

 sunlight, in the fence corner or near 

 the house, where it will take care of 

 itself when once planted. Those who 

 plant it are not disappointed when its 

 rich blue flowers come in the fall. 



L. H. Read. 



THRIPS ON CYCLAMENS. 



I am sending you a cyclamen plant in 

 the hope that you can determine what 

 pest or disease has attacked it. The 

 trouble was first noticed about Memorial 

 day and, though it has not killed any 

 of the plants, it has succeeded in stunt- 

 ing and otherwise aflfecting many of 

 them. A. P. H.— N.Y. 



If you will examine the distorted 

 leaves of your cyclamen plants by care- 

 fully unfolding the curled parts, you 

 will find thrips, which are the cause of 

 the trouble. These pests are quite small 

 and hard to see with the naked eye, but 

 when the plant submitted was closely 

 examined they could be plainly seen. 



I should advise spraying the affected 

 plants with Hammond's Thrip Juice No. 

 2, according to the directions, which call 

 for one part of Thrip Juice to between 

 twenty and forty parts of water, using 

 it at medium strength to start with. It 

 should be applied with a fine spray noz- 

 zle, preferably late in the day. It may 

 take three or four applications to clean 

 up the plants, but if you give the mate- 

 rial a chance the results will be satis- 

 factory. M. P. 



South Bend, Ind.— The South Bend 

 Floral Co. has moved from 208 South 

 Michigan street to 122 North Michigan 

 street. The store is under the manage- 

 ment of Ray Buckles and John Pulschen, 

 who have lately taken over the busi- 

 ness. 



