18 



The Florists^ Review 



AuousT 7, 1919, 



r-^ty'^Ji^iis^t^tiiwtiSiiixswiiSiii^ivs^ 



SECRETARY YOUNG'S PAGE 



PRESENT ADDRESS: HOTEL STATLER. DETROIT. MICH. 



«virrsvirri\irrsvir?svir?8xirrsvir«vir«?ir?wr/stiii-^rsxir/s\ir/svirrwrr»i^^^ 



CONVENTION PREPABATIONS. 



Secretary in Detroit. 



The secretary duly arrived in the 

 convention city and reported ready to 

 the advisory committee, Vice-President 

 E. A. Fetters, Philip Breitmeyer and 

 Wm. Dilger, who were not only anxious 

 to advise, but to lend material assist- 

 ance, making the work of preparing for 

 the big trade exhibition comparatively 

 easy. 



The secretary's first day was spent in 

 Arcadia auditorium, making final de- 

 cisions as to extra space. The unprec- 

 edented demand for space in the trade 

 exhibition made it necessary to amend 

 the preliminary plans somewhat. 



It has been decided to hold the con- 

 vention sessions on the second, or 

 balcony floor, where permanent seats 

 are arranged to accommodate 1,000. 



The exhibition of the American 

 Gladiolus Society will be held on the 

 same floor, two long tables being pro- 

 vided to extend the full length of the 

 balcony on both sides. A good supply 

 of water is handy for use of the exhibi- 

 tors in this organization. 



As the auditorium opens its regular 

 season for dancing on the Saturday fol- 

 lowing the convention, August 23, ex- 

 hibits must all be removed from the 

 exhibition hall on Friday, as per our 

 lease and contract. This being the case, 

 the local interests hav^ decided to com- 

 ply with the wishes of exhibitors that 

 the entertainment on Friday, the fourth 

 day, be curtailed; so there will be little 

 doing on that day. In addition, many 

 of those who will attend have signified 

 their intentions of leaving for home on 

 Thursday night; so the entertainment 

 features will be allowed to take up 

 whatever time may be available during 

 the three days of the convention. 



The changes outlined above permit of 

 a little more space being given to the 

 trade exhibition, and so there is still 

 time, if orders are sent in at once, to 

 obtain a favorable location. 



Detroit Florists Active. 



It is most impressive to see the 

 slogan, "Say It with Flowers," dis- 

 played in every flower store in the city, 

 and also on the windshields of the flo- 

 rists' automobiles and delivery cars. 

 This is the result of the good work of 

 the special publicity representative for 

 Michigan, M. A. Vinson. 



In the evening the secretary had the 

 pleasure of attending a meeting of the 

 Detroit Florists' Club, presided over by 

 President J. F. Sullivan, at which the 

 ladies of the local S. A. F. auxiliary 

 were present. There was a good attend- 

 ance and the meeting was most en- 

 thusiastic. The reports of the chairmen 

 of the different committees showed that 

 all arrangements were well ia hand, and 

 that every visitor will be well taken 

 care of. Therefore, if everyone does 

 not have an enjoyable time, it will not 

 be the fault of the Detroit i'lorists' 

 Club. 



Henry Goetz, a member of the club, 

 journeyed from Saginaw, Mich., a dis- 



tance of ninety-six miles, to show that 

 there was much interest in the conven- 

 tion in that section of Michigan. Mr. 

 Goetz is also an enthusiastic booster for 

 a Michigan state organization, and at 

 the time of the convention a state so- 

 ciety will be established, there being 

 hope that the proposed affiliation amend- 

 ments will be adopted at the convention. 

 In such a case the state will be en- 

 titled to representation on the execu- 

 tive board. 



Albert Pochelon, the energetic secre- 

 tary of the F, T. D., in his usual force- 

 ful manner, reported arrangements that 

 had been made to enlighten retail flo- 

 rists who are not F. T. D. members as 

 to the wisdom of joining the organiza- 

 tion. Although Mr. Pochelon has said 

 much in the past of the good work of 

 the F. T. D., he still has a little "dope" 

 left in reserve and there is no doubt 



HAVE YOU YOUE BOOM? 



The demand for hotel accommo- 

 dations during the week of the S. 

 A. F. convention at Detroit is so 

 heavy that no room may be avail- 

 able if reservations are delayed 

 too long. The late comers will 

 find it hard, if not impossible, to 

 be properly accommodated. Al- 

 ready the Hotel Statler is making 

 arrangements to put many beds in 

 some of the big sample rooms. 

 J. F. Sullivan, 

 Pres. Detroit Florists ' Club. 



A list of the leading hotels and 

 their rates was published on page 

 14 of The Review for July 24. 

 Send in your reservation at once. 



that at the convention a goodly number 

 will be added to his list of members. 

 The goal for membership for the com- 

 ing year has been placed at 2,000, and 

 there is an excellent possibility of this 

 number being listed. 



Apply for Your Boom. 



I would again urge upon everyone go- 

 ing to the convention the importance of 

 applying for hotel reservations to E. A. 

 Fetters, 17 East Adams street, Detroit, 

 at once. - The hotels are all close to- 

 gether, and near the Arcadia audi- 

 torium. If Mr. Fetters is unable to 

 locate you at any hotel specified, he will 

 do the next best thing, but all will be 

 taken care of in good shape somewhere. 

 Don't miss the convention. It will be 

 different from any that has preceded it 

 and there iB a good time in store for 

 all who come. 



At present the weather is cool and 

 clear, maJcing the use of a blanket 

 necessary at night when sleeping. 



How could this convention be any- 

 thing but a success when everyone in 

 the trade in Detroit is trying to do or 

 suggest something which will help to 

 make the stay of the visitors profitable 



and enjoyable? Even the president of 

 the society, J. F. Ammann, has an- 

 nounced his intention of being in the 

 city a week ahead of the convention, to 

 see that the secretary and the advisory 

 committee have overlooked no impor- 

 tant detail. But he will find that Vice- 

 President Fetters has all the work well 

 in hand. 



In the official program published in 

 the society's "Journal," President Sul- 

 livan, of the Detroit Florists' Club, was 

 erroneously listed as secretary of the 

 club. The error, of course, has been 

 recognized. John Young, Sec'y. 



NATIONAL PUBLICITY CAMPAIGN. 



Week's Beceipts Large. 



The improvement in the support of 

 our campaign fund noted in these 

 columns in the last two weeks is sus- 

 tained, the aggregate of contributions 

 noted in this issue being greater than 

 for some time reported. Our commit- 

 tees are pleased indeed at the showing 

 made, and feel greatly encouraged. 

 They are going ahead with their plans 

 for a lively campaign this fall and hope 

 v_to mature them for presentation at a 

 joint meeting to be held sometime dur- 

 ing the Detroit convention. 



With many of the contributions come 

 hearty endorsements of the work of the 

 committees. The efficacy of the cam- 

 paign is no longer doubted and from all 

 over the country come assurances that 

 its influence for good has been felt. 



Still, our promotion bureau has a long 

 list of florists who have not yet made 

 a contribution to the fund. If these 

 business men would decide what they 

 are going to do, our committees could 

 plan intelligently, for they would know 

 what was likely to be behind them when 

 completing plans. As has been said a 

 number of times, contracts for magazine 

 space must be made weeks ahead of pub- 

 lication, and it is not in our best inter- 

 ests to be cut out of. some prominent 

 publication because oPunpreparedness. 

 In other lines of trade, money for pub- 

 licity work is quickly forthcoming and 

 plans consequently are matured and put 

 into execution without uncertainty 

 such as we have had to experience. 

 The jewelers have now resolved to raise 

 a fund of $300,000 and are offering a 

 substantial money prize for a slogan. 



We are approaching the halfway 

 stage of the fund, but considerably over 

 a month late. Shall we reach our goalf 

 We believe we shall, but we must have 

 more support. Our subscription list to 

 June 28 has been published and dis- 

 tributed. Do not withhold a subscrip- 

 tion because you do not see Mr. So-and- 

 So's name on it. He may be waiting 

 to see yours. Look over our lists pub- 

 lished in the trade papers each week 

 and notice how now and then some com- 

 munity makes a clean-up. Observe, for 

 instance, how Texas figures in the list 

 this week. Why not round up your fel- 

 low craftsmen in your own neighbor- 

 hood? You would certainly be doing 

 them a favor. We want your help and 



