22 



The Florists^ 'Rwfiew 



-AVOU8T 7, 1819. 



Esteblished, 1897, by O. L. GRANT. 



Pabllahed every Tharadar br 

 Thb Florists' Pcbushinq C!o.. 



- S20-M0 Oaxton Building, 



608 South Dearborn St;, OhicaffO. 



Tele., Wabash 8196. 



Resristered cable address , 



Florvlew, Chicago. 



Entered aa second class matler 

 Dec. 8. 1897, at the post-office at Chi- 

 cago, IlL, under the Act of March 

 8,1879. 



SnbscrlptloD price, flJtO a rear. 

 To Canada, $2.fiO: to Europe, IS.OO. 



Advertising rates quoted upon 

 r^nest. Only strictly trade sd- 

 vertlslng accepted. 



n 



Besults bring advertising. 

 The Eeview brings results. 



Grow good stock to get good prices. 



Get busy ; there 's a big season close at 

 hand. 



Sleeping accommodations are at a pre- 

 mium in Detroit. Reserve your room at 

 once. 



The man who sends out 2-inch stock in 

 3-inch pots will not get repeat orders next 

 year. 



Bain came in various sections last week 

 just when it was most needed for outdoor 

 stock. 



More than heretofore, the cyclamen will 

 be called for to take the place of azaleas 

 next Christmas and winter. 



Have you bought and stored your coal . 

 for next season? There's almost sure to 

 be a famine when winter comes. 



Further advance in popularity is be- 

 ing made this season by Canna King 

 Humbert. There is none other the public 

 likes so well. 



Cut price buyers never come back, ex- 

 cept for another bargain. Special sales 

 seldom reach the customer whose steadi- 

 ness makes him profitable. 



This week's issue of The Review con- 

 tains just twenty-one per cent more 

 pages than the issue of a year ago, which 

 shows how the trade winds are blowing. 



Shippers of plants in carload lots who 

 are interested in the hearings before the 

 Interstate Commerce Commission on the 

 proposed perishable protective tariff No. 1 

 will find a report concerning them in the 

 Nursery Trade Department this week. 



With the favor of the weather man, the 

 8. A. F. convention at Detroit will set a 

 record in attendance. Last season's busi- 

 ness has made many florists feel that they 

 can afford the trip aa a vacation, and the 

 questions in their minds regarding next 

 season's business make them desirous of 

 going for the trade discussion. 



There is little question that carnations 

 will command high prices again next sea- 

 son. The number of plants benched in 

 most localities will not exceed, if it equals, 

 the number planted last year. Then, too, 

 the summer conditions have been such 

 that much of the stock is small, so that it 

 wUl be late in the season before quality 

 or quantity is up to normal. 



The Darwin tulip called Laurentia, 

 dark red, is recommended for gentle forc- 

 ing as a companion to Clara Butt, the 

 well known pink variety. 



' * Competition is the life of trade, ' ' but 

 there's a better living for all in coSpera- 

 tion. And that is what we are all most 

 interested in — a good living. 



If some plautsman wants to make a hit, 

 let him send a post-card on receipt of 

 every order, stating when and how he will 

 ship, even if when is today. 



The grower who cannot operate at his 

 maximum capacity next season because 

 he did not buy coal early will find only 

 regret in high flower prices. 



It is too bad so many folks' judgment 

 depends on which side of a deal they're 

 on. Almost anything is good enough to 

 sell, but it's different when one's buy- 

 ing. 



There will be a larger demand for bed- 

 ding stock next season than last, because 

 the people have more money to spend and 

 have become accustomed to our higher 

 prices. Grow all you can, but have it 

 ready early. 



PAYINO THE PBIOE. 



When you pay a good price for an 

 article, you get good quality — or you 

 get stung. When you pay a low price 

 for an article, you get low quality — or 

 you get a bargain. The times when you 

 get stung and the times when you get 

 bargains are exceptional. Ninety-nine 

 times out of a hundred you get what 

 you pay for. 



PRICES DO NOT. CHECK DEMAND. 



No change from present high prices 

 was forecast in the federal reserve 

 board 's monthly review of business con- 

 ditions issued August 1. 



' ' In general, ' ' the review said, ' * there 

 is a disposition to accept present price 

 levels and to expect a continuation of 

 the prevailing level for some time to 

 come." 



In many districts high prices have not 

 served to check demand. The possibility 

 of obtaining goods was found to be of 

 greater moment to the buyer than the 

 price fixed. 



Continued high prices, along with con- 

 stant growth in trade, both wholesale 

 and retail, and increased activity in 

 some of the basic industries sustained 

 confidence in the industrial situation 

 and led to expansion in many lines dur- 

 ing the month of July. Almost the only 

 complaints heard concern shortage of 

 raw materials and in a few districts 

 labor troubles, although a majority of 

 the districts report normal labor condi- 

 tions. 



TELEGRAPH IJNES RI^TURNED. 



Control of the telegraph wires of the 

 country was returned to private hands 

 August 1, when the government restored 

 the lines to their owners. According to 

 its promise, the Postal Telegraph Co. re- 

 duced its rates twenty per cent, the 

 amount they were raised by Postmaster- 

 General Burleson April 1. The Western 

 Union Telegraph Co., however, con- 

 tinues at the same rates, making no re- 

 ductions whatever. 



In view of the energies directed by 

 florists toward developing telegraph de- 

 livery orders, there is encouragement in 

 the fact that the telegraph companies 

 now will be of aid in this service, since 

 they contemplate carrying out millions 



of dollars' worth of improvements im- 

 mediately, which will make service by 

 wire quicker and more efficient. Both 

 of the companies recognize the condi- 

 tions into which the lines have drifted 

 under the economy of recent operations, 

 and are emphatic in the expression of 

 their intentions to better them as rapid- 

 ly as possible. 



T^ GREATEST CLIENTELE. 



"There is nothing like life insur- 

 ance," asserted the insurance man. 

 "Everybody is a prospect in my busi- 

 ness. ' ' 



' * But it 's pretty hard to make a good 

 prospect out of the man wdthout de- 

 pendents, or out of the wife of a suc- 

 cessful business man," responded Old 

 Man Gloom. 



"There is nothing like advertising," 

 declared the solicitor. ' ' Everybody has 

 something to advertise. '^' 



* ' But it 's hard to find what a salaried 

 man in a good job, or a wife at home 

 with her children, would pay to adver- 

 tise," answered Old Man Gloom. 



"Actually there is nothing like sell- 

 ing flowers," volunteered the florist. 

 "Everybody buys flowers at least once 

 in his or her life." 



"Yes, everybody buys flowers once," 

 agreed Old Man Gloom, "even if it's 

 only a funeral wreath." 



CHJCAOO. 



The Market. 



Stock is scarce. There are those who 

 say that business is dull, but it is be- 

 cause they have no flowers. Anyone 

 who has moderately good stock of any 

 kind is doing a first-class business, re- 

 markably good considering that it is 

 midsummer and that last week for four 

 days no street cars ran and the public 

 attention was divided between the 

 strike and newspaper accounts of race 

 riots — no one seems to have seen any- 

 thing approaching rioting except in the 

 newspaper headlines. Beyond question, 

 however, the disturbances greatly cur- 

 tailed the local retail business. The bet- 

 ter class of stores, especially those in 

 the residence districts, did a fair week 's 

 business, but the small places which do 

 not have automobiles found it slow to 

 make trips to the market and difficult 

 to make deliveries outside walking dis- 

 tance. Their purchases were light. On 

 the other hand, shipping business was 

 unusually good for the season. All the 

 wholesale houses that cater to the coun- 

 try trade were doing a first-class busi- 

 ness, limited only by their ability to sup- 

 ply good stock. When the wholesale 

 houses not claiming to be the largest in 

 the market report sales running from 

 $1,500 to $2,000 per day under such con- 

 ditions, it gives an idea of the tremen- 

 dous difference between the present sum- 

 mer market and those of olden times, 

 when wholesalers had little to do except 

 play checkers for the greater part of the 

 day. 



Roses are less plentiful. The one ex- 

 ception is Premier, which is coming 

 stronger each day. It is also improv- 

 ing in quality and is becoming a real 

 competitor of Russell, heretofore the 

 best and X9est popular variety. Russell 

 still sells promptly and Columbia also 

 goes well. It has been too hot for 

 Milady. Other varieties are cleaning up 

 in good shape, even shorts being in re- 

 quest. There are only small supplies of 



